GREENWOOD VILLAGE, Colo.,
Feb. 5, 2019 /PRNewswire/ -- Red
Robin Gourmet Burgers and Brews is fueled up and ready to hit the
open road. The casual dining restaurant famous for serving more
than two dozen craveable, high-quality burgers and bottomless sides
is kicking off its 50th Anniversary Celebration with the
Forever Yummm Food Truck Tour. The custom-built truck is embarking
on a three-and-a-half-month, 9-state tour to treat fans to free
samples of Red Robin's signature steak fries, a guest favorite for
five decades.
"Red Robin has been serving up Bottomless Fun and Gourmet
Burgers for 50 years and we look forward to bringing the Yummm for
50 more," said Denny Marie Post,
president and chief executive officer. "Through the years, while
the restaurant has changed, and the menu has evolved, the brand
continues to meet the needs of generations because we infuse fun,
creativity and innovation into everything we do. It's what
keeps our guests smiling and Red Robin Forever Yummm."
Red Robin's Forever Yummm Food Truck was unveiled in
Denver at the brand's annual
Leadership Conference and has officially begun its 9,200-mile
journey across the U.S. To pay homage to the city where it all
began, the truck started its journey in Washington and will navigate its way south to
Oregon, California and Arizona before heading east to North Carolina and New York. The truck will pass through
Michigan and Oklahoma with its last stop in Colorado in early April.
To further celebrate 50 Years of Yummm and the road ahead to 50
more, Red Robin is encouraging consumers to share their iteration
of its infamous "Red Robin… YUMMM®!" jingle. Renditions
shared on Instagram and Twitter using #RR50Contest from
Feb. 1 through March 22 or captured
during one of the Forever Yummm Food Truck Tour stops will be
featured on www.foreveryummm.com. Red Robin will also select the
top 50 entries with fun prizes and award one final grand prize of
Red Robin for 50 years.
"The fully functional food truck is designed to allow fans to
experience all the Yummm and fun surrounding Red Robin's
50th Celebration," said Amy
Woolen, vice president of brand marketing. "It's highly
approachable and gives people a reason to join in on the fun and
celebrate this milestone with us."
For more information about the Forever Yummm Food Truck Tour,
#RR50Contest or to find out when the truck will be in a city near
you, visit www.foreveryummm.com
About Red Robin Gourmet Burgers, Inc. (NASDAQ: RRGB)
Red Robin Gourmet Burgers, Inc. (www.redrobin.com), a casual
dining restaurant chain founded in 1969 that operates through its
wholly-owned subsidiary, Red Robin International, Inc., and
under the trade name, Red Robin Gourmet Burgers and Brews, is
the Gourmet Burger Authority™, famous for serving more
than two dozen craveable, high-quality burgers with Bottomless
Steak Fries® in a fun environment welcoming to
guests of all ages. At Red Robin, burgers are more than just
something guests eat; they're a bonding experience that brings
together friends and families, kids and adults. In addition to its
many burger offerings, Red Robin serves a wide variety of salads,
soups, appetizers, entrees, desserts and signature
beverages. Red Robin offers a variety of options behind the
bar, including its extensive selection of local and regional beers,
and innovative adult beer shakes and cocktails. It's now easy to
take Red Robin anywhere with online ordering for to-go and Gourmet
Burger Bar catering pickups through Yummm2Go. There are more than
570 Red Robin restaurants across the
United States and Canada,
including Red Robin Express® locations and
those operating under franchise agreements. Red Robin…
YUMMM®! Connect with Red Robin
on Facebook, Instagram and Twitter.
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SOURCE Red Robin Gourmet Burgers, Inc.