Idina Menzel Fuses Bi-Coastal Lifestyle with Chic-Casual
Apparel, Available in Sizes XXS – 3X
WEST
CHESTER, Pa., May 23, 2022
/PRNewswire/ -- QVC, a world leader in video commerce and
well-known for its long-standing commitment to size-inclusive
apparel, announced today that it has collaborated with Idina Menzel to launch her first apparel line,
Encore by Idina Menzel,
exclusively for QVC. The first-ever collaboration with Tony
Award-winning Broadway star, singer/songwriter, actress and mom,
Idina Menzel, was created to
encourage women to embrace their individuality with stylish pieces
that are effortless, comfortable and designed for a busy lifestyle.
Encore by Idina Menzel, which will
feature all items in sizes XXS – 3X and priced from $39 to $100
regardless of size, will be exclusively available to QVC beginning
May 18 at QVC.com and Idina will make
her on-air debut on Monday, May 23
throughout the day on QVC.
"Idina Menzel is synonymous with
chic apparel that meets the demands of her busy lifestyle," said
Rachel Ungaro, Vice
President/General Merchandise Manager of Apparel for QVC. "This
collection perfectly sets the stage for women seeking an effortless
yet sophisticated wardrobe, all at affordable prices. Most
importantly, Idina is immensely engaging, and we know our customers
will relate to her story and the inspiration behind her
collection."
Every piece in the Encore by Idina
Menzel collection expresses a modern sensibility and
attitude in streamlined silhouettes of ultra-soft fabrications
mixed with stylish details. From pinnacle pieces such as a chic
hooded romper and the tie-waist jumpsuit to a core assortment of
functional and versatile dresses, sweaters, bottoms, and tops,
Idina designed her QVC line to fit every woman's lifestyle. The May
collection features more than 15 cozy and layerable spring wardrobe
staples that echo Idina's personal ethos of living
authentically.
"I believe every woman deserves her own 'Encore' because I
applaud the many roles women play brilliantly every day from work,
to family, and everything in between" says Idina Menzel. "I'm so proud to have worked with
the QVC and Newtimes Group teams to design a collection that
includes easy-to-wear, stylish pieces that are built to last that
won't upstage but allows for individuality to shine through."
For over 25 years, Idina Menzel
has captured audiences as a Tony Award-winning performer, actress
singer, and songwriter in addition to her off-stage roles as a
mother, wife, and philanthropist. Supporting an active lifestyle
with stylish, comfortable, and functional attire that goes from day
to night, Idina is bringing her wardrobe solution to QVC, elevating
the shared experiences of women. Encore by Idina Menzel upholds QVC's commitment to
size-inclusive apparel by offering sizing from XXS to 3X, as well
as inseams of regular, tall and petite, that allows customers to
build a timeless wardrobe where fashion meets their fit and
lifestyle.
About QVC®
QVC is a world leader in video commerce ("vCommerce"), which
includes video-driven shopping across linear TV, ecommerce sites,
digital streaming and social platforms. QVC empowers shoppers with
knowledge and shares insights in a lively and engaging way. QVC
offers an ever-changing collection of familiar brands and fresh new
products – from home and fashion to beauty, electronics and jewelry
– and connects shoppers to interesting personalities, engaging
stories and award-winning customer service. Based in West Chester, Pa., and founded in 1986, QVC
has retail operations in the U.S., the U.K., Germany, Japan and Italy. Worldwide, QVC reaches more than 200
million homes via its 12 broadcast networks and reaches millions
more via multiple streaming services, websites, mobile apps and
social pages. To learn more, visit corporate.qvc.com, follow @QVC
on Facebook, Instagram or Twitter, or follow QVC on Pinterest,
YouTube or LinkedIn.
Qurate Retail, Inc. (NASDAQ: QRTEA, QRTEB, QRTEP) includes QVC,
HSN®, Zulily® and the Cornerstone brands
(collectively, "Qurate Retail GroupSM"), as well as
other minority interests and green energy investments. Qurate
Retail Group is dedicated to providing a more human way to shop and
is the largest player in vCommerce. For more information, visit
www.qurateretailgroup.com, follow @QurateRetailGrp on Facebook,
Instagram or Twitter, or follow Qurate Retail Group on YouTube or
LinkedIn. QVC and Q are registered service marks of ER Marks,
Inc.
About Newtimes Group of Companies
One of the world's
largest apparel development and sourcing solution agencies,
Newtimes Group (NTG) operates 50 offices throughout Asia, Europe,
and the Middle East. A
family-owned business for 60 years, NTG places an emphasis on
design and quality. Newtimes Group America develops the Encore by
Idina Menzel Collection with a
passion and integrity for which NTG is known for globally.
View original content to download
multimedia:https://www.prnewswire.com/news-releases/qvc-and-idina-menzel-launch-encore-by-idina-menzel-apparel-collection-301552533.html
SOURCE QVC