Lands’ End and QVC Strengthen Relationship With On-Air Launch
April 14 2022 - 6:45AM
Lands’ End, a classic American lifestyle brand, is
unveiling an on-air collaboration with QVC® following a successful
e-commerce relationship with the video-shopping giant which
launched late last year. The on-air debut will feature women’s
swimwear – inclusive of sizes 2 through 32 and spanning petite,
regular, and tall – live and across QVC’s digital platforms Friday,
April 15 at 10 a.m. EST.
The on-air launch comes as Lands' End places focus
on innovative platforms and collaborations that create a
one-stop-shopping experience for customers to easily purchase
Lands’ End’s best sellers alongside vetted partners, including at
QVC where Lands’ End has ranked among the most requested brands by
customers due to providing shopper value and quality.
“We’ve found our third-party platforms and
collaborations are an effective way for Lands’ End to build
relationships with existing brand fans and connect with new
customers, reaching shoppers in channels they might be
frequenting,” said Angie Rieger, senior vice president,
international and wholesale at Lands’ End. “It’s this customer
excitement that has driven our unique, third-party approach to
shopping Lands’ End and we see it as a clear differentiator for the
brand.”
The video commerce retailer has seen key product
categories of authority resonate with QVC shoppers in the past and
feels confident that the brand’s top performing, inclusive swim
offerings, which are priced the same across all sizes, will be no
different in the upcoming on-air launch.
“Our e-commerce launch with Lands’ End resulted in
impressive customer engagement both within the online shopping
experience and socially, especially given the brand’s inclusive
offerings, which is an area where we continue to place emphasis
here at QVC as well,” said Rachel Ungaro, Vice President and GM of
Apparel for QVC US. “Lands’ End has one of the most inclusive
swimwear size ranges on the market – a synergy with QVC and the
inspiration behind this spring’s on-air product focus. We look
forward to seeing our customer’s continued response and the
possibility of additional opportunities in the future.”
Lands’ End’s QVC on-air women’s swim offerings, as
well as women’s and men’s seasonal spring and summer apparel will
also be available at QVC.com.
For more information, style inspiration or to shop
the latest, please visit landsend.com.
About Lands’ EndLands’ End, Inc.
(NASDAQ:LE) is a leading uni-channel retailer of casual clothing,
accessories, footwear and home products. We offer products online
at www.landsend.com, on third party online marketplaces and through
our own Company Operated stores, as well as, third-party retail
locations. We are a classic American lifestyle brand with a passion
for quality, legendary service and real value, and seek to deliver
timeless style for women, men, kids and the home.
About
QVC®
QVC is a world leader in video commerce
(“vCommerce”), which includes video-driven shopping across linear
TV, ecommerce sites, digital streaming and social platforms. QVC
empowers shoppers with knowledge and shares insights in a lively
and engaging way. QVC offers an ever-changing collection of
familiar brands and fresh new products – from home and fashion to
beauty, electronics and jewelry – and connects shoppers to
interesting personalities, engaging stories and award-winning
customer service. Based in West Chester, Pa., and founded in 1986,
QVC has retail operations in the U.S., the U.K., Germany, Japan and
Italy. Worldwide, QVC reaches more than 200 million homes via its
12 broadcast networks and reaches millions more via multiple
streaming services, websites, mobile apps and social pages. To
learn more, visit corporate.qvc.com, follow @QVC on Facebook,
Instagram or Twitter, or follow QVC on Pinterest, YouTube or
LinkedIn. Qurate Retail, Inc. (NASDAQ: QRTEA, QRTEB, QRTEP)
includes QVC, HSN®, Zulily® and the Cornerstone brands
(collectively, “Qurate Retail GroupSM”), as well as other minority
interests and green energy investments. Qurate Retail Group is
dedicated to providing a more human way to shop and is the largest
player in vCommerce. For more information, visit
www.qurateretailgroup.com, follow @QurateRetailGrp on Facebook,
Instagram or Twitter, or follow Qurate Retail Group on YouTube or
LinkedIn. QVC and Q are registered service marks of ER Marks,
Inc.
Forward-Looking Statements
This press release contains forward-looking
statements that involve risks and uncertainties, including
statements regarding the expected benefits to be realized by Lands’
End as a result of the relationship with QVC. The following
important factors and uncertainties, among others, could cause
actual results to differ materially from those described in these
forward-looking statements: Lands’ End’s relationship with QVC may
not develop as planned or have its desired impact on its business;
Lands’ End may be unsuccessful in implementing its strategic
initiatives, or its strategic initiatives, including expanding its
channels of distribution, may not have their desired impact on its
business; Lands’ End’s ability to offer merchandise that customers
want to purchase; changes in customer preference from Lands’ End’s
branded merchandise; and other risks, uncertainties and factors
discussed in the “Risk Factors” section of the Company’s Annual
Report on Form 10-K for the fiscal year ended January 28, 2022.
Lands’ End intends the forward-looking statements to speak only as
of the time made and does not undertake to update or revise them as
more information becomes available, except as required by law.
Media Contact: Tricia
DudleyDirector, Global CommunicationsTricia.dudley@landsend.com
A photo accompanying this announcement is available
at: https://www.globenewswire.com/NewsRoom/AttachmentNg/c2941ff2-be35-4cb3-964e-f6d2cbdcd2d0
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