The iconic brand collaboration expands its'
portfolio with additional mashups featuring Fritos® and Flamin'
Hot® flavors
PLANO,
Texas, Jan. 31, 2024 /PRNewswire/ -- In an epic
new collaboration between Jack
Link's®, Fritos® and Flamin' Hot®, the legendary brands
have come together to bring the savory flavor of Fritos Chili
Cheese and a kick of Flamin' Hot to Jack
Link's high-quality smoky meat snacks.
The bold, new offerings are expertly seasoned with the iconic
Frito-Lay inspired flavors to help level up fans' snacking
experiences. Jack Link's Fritos
Chili Cheese flavor will be available in Beef Jerky, Meat Sticks
and Cheese Stick & Meat Combos, along with Jack Link's Flamin' Hot adding Cheese Stick
& Meat Combos to its lineup. The Jack Link's Fritos Chili
Cheese and Jack Link's Flamin' Hot
flavored Cheese Stick & Meat combos offer at least 5g of
protein per serving and are made with jalapeño cheese, creating a
combination of savory, bold flavors that are energizing and
easy to eat on-the-go.
"We're proud to continue expanding our portfolio with
Frito-Lay to deliver these epic flavors to new and existing jerky
lovers," said Molly Russell,
Director of Marketing for the Jack Link's brand. "In addition to
these new flavors, we're expanding our co-branded portfolio with
the Cheese Stick & Meat Combination, which will help level up
meat snacks fans' snacking experience."
"These product mashups are an exciting way for us to continue to
bring our legendary flavors to new innovations and provide our fans
with more exciting snacking options," said Leslie Vesper, Vice President of Marketing at
Frito-Lay. "In our recent Frito-Lay U.S. Snack Index, '80% agree
that combining multiple food products to create the perfect bite is
an art form.' These innovations will provide unmatched flavor
combinations in a perfect bite that's easy to enjoy."
Jack Link's Fritos Chili Cheese
flavored Beef Jerky, Meat Sticks and Cheese Stick & Meat Combos
as well as Flamin' Hot flavored Cheese & Meat Stick Combos are
available for purchase online and at retailers nationwide alongside
existing Flamin' Hot and Doritos® Spicy Sweet Chili offerings.
Suggested retail price for the portfolio of Jack Link's and Frito-Lay products:
- Jack Link's Fritos Chili Cheese
Beef Jerky in 2.56 oz bags: $8.49
- Jack Link's Fritos Chili Cheese
Meat Sticks in a 0.92 oz serving: $1.79
- Jack Link's Fritos Chili Cheese
flavored Cheese Stick & Meat Combos and Jack Link's Flamin' Hot flavored Cheese Stick
& Meat Combos in a 1.1 oz serving: $2.19
To learn more about this collaboration and these new flavors,
visit jacklinksfritolay.com, and be sure to follow the brands on
social media at @jacklinksjerky, @officialfritos, @flaminhot
and @doritos.
About Frito-Lay North America
Frito-Lay North America is the $23
billion convenient foods division of PepsiCo, Inc.
(NASDAQ: PEP), which is headquartered in Purchase,
NY. Frito-Lay snacks include Lay's® and Ruffles® potato chips,
Doritos® and Tostitos® tortilla chips and branded dips, Cheetos®
snacks, Stacy's® pita chips, PopCorners® popped-corn snack,
SunChips® multigrain snacks and Fritos® corn chips. The Company
operates 30+ manufacturing facilities across the U.S.
and Canada, more than 200 distribution centers and services
315,000 retail customers per week through its direct-store-delivery
model. Learn more about Frito-Lay at the corporate
website, www.fritolay.com, on X (@fritolay), on
Instagram (@fritolay) and on Facebook
(Frito-Lay).
About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion
times a day in more than 200 countries and territories around the
world. PepsiCo generated more than $86
billion in net revenue in 2022, driven by a complementary
beverage and convenient foods portfolio that includes Lay's,
Doritos, Cheetos, Gatorade®, Pepsi-Cola®, Mountain Dew®, Quaker®,
and SodaStream®. PepsiCo's product portfolio includes a wide range
of enjoyable foods and beverages, including many iconic brands that
generate more than $1 billion each in
estimated annual retail sales.
Guiding PepsiCo is our vision to Be the Global Leader in
Beverages and Convenient Foods by Winning with pep+ (PepsiCo
Positive). pep+ is our strategic end-to-end transformation that
puts sustainability and human capital at the center of how we will
create value and growth by operating within planetary boundaries
and inspiring positive change for planet and people. For more
information, visit www.pepsico.com, and follow on X (@PepsiCo),
Instagram (@PepsiCo), Facebook (PepsiCo), and LinkedIn
(PepsiCo).
About Jack Link's®
Jack Link's Protein Snacks is a global leader in
snacking and the No. 1 meat snack brand in America. Born in the
Northwoods of Wisconsin, which is
where Jack Link (yes, he's a real
person) still resides, we're proud of our rural roots.
Jack Link's offers premium protein
snacks in a variety of flavors, sizes and price points, appealing
to nearly every consumer and occasion.
About Link Snacks, Inc. ("Jack
Link's")
Link Snacks is the manufacturer of Jack Link's Protein Snacks, the #1 Meat Snack
brand in the USA. Link Snacks is a family-owned and
operated company headquartered in Minong, Wisconsin, that represents a heritage of
quality and innovation. The company is made up of passionate team
members who share an uncompromising commitment to delivering
awesome products. Sold in more than 40 countries, the Link
Snacks' family of brands includes Jack
Link's®, Lorissa's Kitchen®, Wild River®,
Golden Island®, BiFi® and
Peperami®. www.jacklinks.com.
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SOURCE Frito-Lay