The iconic snack brand teams up with Texans quarterback CJ
Stroud to host an epic Super Bowl party for one lucky fan in
Las Vegas
PLANO,
Texas, Jan. 25, 2024 /PRNewswire/ -- There's no
doubt Buffalo wings reign supreme at football watch parties, with
billions consumed during the Super Bowl each year[1]. But this NFL
playoff season, Cheetos® is reimagining how fans enjoy
the beloved gametime meal with the launch of its latest creation:
Cheetos Crunchy Buffalo. Buffalo wings have had their moment
in the spotlight, so to show that being the best isn't all it's
cracked up to be, Cheetos is proud to step in and claim the title
of the second-best Buffalo thing.
"As a culture disruptor, Cheetos has a history of embracing bold
flavors and hacking into new snack categories, such as the newest
launch of Cheetos Pretzels or fan-favorite Mac 'N Cheese," said
Tina Mahal, senior vice president of
marketing at Frito-Lay. "While we know there's no beating out
Buffalo wings as a favorite gameday staple, Cheetos Crunchy Buffalo
proves that being second-best can taste just as good."
To kick off the celebration, Cheetos has enlisted the help of
someone who knows how great it is to be number two – the second
overall 2023 NFL Draft pick and Houston Texans quarterback, CJ
Stroud. Cheetos and Stroud are giving Las
Vegas-based fans the chance to win the second-best Super
Bowl viewing experience. While it might not beat watching the game
live at Allegiant Stadium, one lucky winner and five of their
closest friends will get an exclusive watch party – complete with
an appearance from Stroud himself.
"Buffalo wings have been the unrivaled MVP of gametime meals for
fans during football season – but this year, Cheetos is proving
that being the second-best Buffalo thing is worthy of celebration,"
said Stroud. "I'm excited to help show fans that being the second
pick is a badge of honor of its own, especially when you can join
me in Las Vegas and watch the Big
Game at a one-of-a-kind Super Bowl party."
Embracing that second-best can taste just as good, fans
nationwide will also have the chance to win rewards that are second
to none, from bags of Cheetos Crunchy Buffalo to a $22,222.22 cash prize. To enter to win these
rewards and the ultimate prize of a Super Bowl party with Stroud,
head to the Cheetos Instagram page and drop a chicken wing emoji on
specially designated posts (here and
here) starting January 25.
Cheetos Crunchy Buffalo is a new permanent addition to the
Cheetos lineup that hit stores nationwide January 15 and is available in 8.5 oz bags. Visit
cheetos.com/buffalo for sweepstakes rules for the national
giveaway, and cheetos.com/buffalo-vegas for rules for the
Las Vegas giveaway and to learn
how fans can experience the second-best Buffalo thing this Super
Bowl season.
About Cheetos
Cheetos® has been delivering delicious cheesy snacks and
making mischief with orange-covered fingertips for 75 years.
Cheetos believes you should never lose your mischievous spark or
playful spirit regardless of what life brings. It is one of the
many brands that make up Frito-Lay North
America, the $23 billion
convenient foods division of PepsiCo, Inc. Follow Cheetos on X
(@ChesterCheetah), Instagram (@Cheetos), YouTube (@Cheetos),
Facebook (Cheetos) and TikTok (@Cheetos).
About Frito-Lay North America
Frito-Lay North America is the $23 billion convenient foods
division of PepsiCo, Inc. (NASDAQ: PEP), which is headquartered
in Purchase, NY. Frito-Lay snacks include Lay's and Ruffles potato
chips, Doritos and Tostitos tortilla chips and branded dips,
Cheetos snacks, Stacy's pita chips, PopCorners popped-corn snack,
SunChips multigrain snacks and Fritos corn chips. The company
operates 30+ manufacturing facilities across the U.S. and Canada,
more than 200 distribution centers and services 315,000 retail
customers per week through its direct-store-delivery model. Learn
more about Frito-Lay at the corporate website, www.fritolay.com, on
X (@fritolay), on Instagram (@fritolay) and on Facebook
(Frito-Lay).
About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion
times a day in more than 200 countries and territories around the
world. PepsiCo generated more than $86
billion in net revenue in 2022, driven by a complementary
beverage and convenient foods portfolio that includes
Lay's®, Doritos®, Cheetos®,
Gatorade®, Pepsi-Cola®, Mountain
Dew®, Quaker®, and SodaStream®.
PepsiCo's product portfolio includes a wide range of enjoyable
foods and beverages, including many iconic brands that generate
more than $1 billion each in
estimated annual retail sales.
Guiding PepsiCo is our vision to Be the Global Leader in
Beverages and Convenient Foods by Winning with pep+ (PepsiCo
Positive). pep+ is our strategic end-to-end transformation that
puts sustainability and human capital at the center of how we will
create value and growth by operating within planetary boundaries
and inspiring positive change for planet and people. For more
information, visit www.pepsico.com, and follow on X, Instagram,
Facebook, and LinkedIn @PepsiCo.
1 National Chicken Council, As Prices Ease, Americans
Projected to Eat 1.45 Billion Chicken Wings for Super Bowl LVII
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SOURCE Frito-Lay North
America