Ruffles® Athletes Jayson Tatum and A'ja Wilson to pick two winners as part of "Ridgeline
Unlocks" Throughout NBA All-Star 2024
PLANO,
Texas, Jan. 22, 2024 /PRNewswire/ -- As the
Official Chip of the NBA and WNBA, Ruffles® is launching "Ridgeline
Unlocks," a weekend long NBA All-Star opportunity headlined by a
national search for the first-ever fans to take the court in a
pregame shooting experience ahead of the Ruffles Celebrity Game.
The winning fans will shoot the inaugural pregame shots from the
Ruffles Ridgeline – a 4-point line on the hardwood resembling the
iconic ridges in Ruffles potato chips – and tip off the
opportunity for fans to unlock more flavor with a chance for prizes
and unforgettable experiences.
Two winners will be hand selected by Ruffles Athletes Jayson
Tatum and A'ja Wilson, who are on the
hunt for ballers with innovative on-court flavor and a sweet stroke
from long range. In addition to selecting the winners with Tatum,
Wilson may even share pregame coaching
tips and inspiration ahead of the winners' shot attempts.
Alongside the on-court pregame opportunity, each winner will
also receive an NBA All-Star experience of a lifetime: a trip for
two to Indianapolis, a pregame
red-carpet appearance and a VIP tour of the locker rooms.
"As a Ruffles Athlete, I know what it takes to represent those
iconic ridges, a standout personality and on-court attitude that
demands the crowd's attention, that's what I will be looking for in
the two fans selected," said Wilson.
"I'm not looking for just anyone who can hit the long shot,"
said Tatum. "To be a part of this experience, it will take a
combination of unique skills and personal flavor."
Those who think they have the skills to take the pregame shot
can simply share a video of themselves on Instagram flexing their
best long-range shot using hashtags #RufflesRidgelineChallenge and
#Entry, or DM @ Ruffles on Instagram using both of the same
hashtags for a chance to win. The contest is now open, and entries
are valid until January 31, 2024, at
11:59:59 p.m. CT. For more
information and official rules, see here.
"Similar to Ruffles' ridges, which unlock more of what consumers
love in a snack – explosive flavor and a satisfying crunch – the
"Ridgeline Unlocks" program is all about giving basketball fans
more of what they love about hoops culture with exclusive
experiences and prizes," said Tina
Mahal, senior vice president of marketing, Frito-Lay North
America. "I can't wait to see how fans enjoy the rewards unlocked
throughout NBA All-Star 2024."
Whether at home or in the stands in Indianapolis, fans won't want to miss a second
of the 2024 Ruffles NBA All-Star Celebrity Game action as Ridgeline
shots made during the game will prompt other opportunities to
score. Fans can scan the on-screen code during special prompts
throughout the game, see the latest on @Ruffles Instagram and
follow the instructions in the social post to participate.
Bringing Ruffles to Indianapolis
On Saturday, February 17 and
Sunday, February 18 from 12:00 to 6:00 p.m. ET, Ruffles is bringing the
Ridgeline experience to fans on the ground with a pop-up event at
Nap or Nothing, a local streetwear shop located at 525
Massachusetts Ave. Fans can stop by to try their hand at sinking a
long-range shot from the Ridgeline to unlock rewards, including
autographed gear from Ruffles' exclusive stash and the chance to
meet special Ruffles Athlete guests Tatum and Wilson.
2024 RUFFLES® NBA All-Star Celebrity Game
Ruffles is returning for its third year as the title partner of
the Ruffles NBA All-Star Celebrity Game. The 2024 Ruffles® NBA
All-Star Celebrity Game will air exclusively on ESPN at 7 p.m. ET
on Friday, February 16 from Lucas Oil
Stadium in Indianapolis.
Fans can follow Ruffles on Instagram, Facebook,
YouTube and X to keep up with everything the brand has in store all
NBA All-Star Weekend long.
About Ruffles
Ruffles® Potato Chips is one of many
Frito-Lay North America brands – the $23 billion convenient foods division of
PepsiCo, Inc. (NASDAQ: PEP), which is headquartered in Purchase, NY. Learn more about Frito-Lay at
the corporate website, http://www.fritolay.com/, the Snack Chat
blog, http://www.snacks.com/ and on X
http://www.twitter.com/fritolay.
About Frito-Lay North America
Frito-Lay North America is the $23
billion convenient foods division of PepsiCo, Inc. (NASDAQ:
PEP), which is headquartered in Purchase,
NY. Frito-Lay snacks include Lay's® and Ruffles® potato
chips, Doritos® and Tostitos® tortilla chips and branded dips,
Cheetos® snacks, Stacy's® pita chips, PopCorners® popped-corn
snacks, SunChips® multigrain snacks and Fritos® corn chips. The
company operates 30+ manufacturing facilities across the U.S. and
Canada, more than 200 distribution
centers and services 315,000 retail customers per week through its
direct-store-delivery model. Learn more about Frito-Lay at the
corporate website, www.fritolay.com, on X (@fritolay), on Instagram
(@fritolay) and on Facebook (Frito-Lay).
About PepsiCo
PepsiCo products are enjoyed by
consumers more than one billion times a day in more than 200
countries and territories around the world. PepsiCo generated more
than $86 billion in net revenue in
2022, driven by a complementary beverage and convenient foods
portfolio that includes Lay's®, Doritos®, Cheetos®, Gatorade®,
Pepsi-Cola®, Mountain Dew®, Quaker®, and SodaStream®. PepsiCo's
product portfolio includes a wide range of enjoyable foods and
beverages, including many iconic brands that generate more than
$1 billion each in estimated annual
retail sales.
Guiding PepsiCo is our vision to Be the Global Leader in
Beverages and Convenient Foods by Winning with pep+ (PepsiCo
Positive). pep+ is our strategic end-to-end transformation that
puts sustainability and human capital at the center of how we will
create value and growth by operating within planetary boundaries
and inspiring positive change for planet and people. For more
information, visit www.pepsico.com, and follow on X, Instagram,
Facebook, and LinkedIn @PepsiCo.
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SOURCE Frito-Lay North America