PLANO, Texas, Jan. 10, 2024 /PRNewswire/ -- After 23 years
of Super Bowl appearances, Doritos® is handing over its platform to
spotlight the brand's latest innovation: Dinamita®. Doritos
Dinamita will launch into the new year by exploding onto snack
shelves with new spice-packed flavors and an unexpected new shape –
and a fiery in-game commercial for Super Bowl LVIII.
"Doritos has a long history of delivering fan-favorite Super
Bowl commercials, but new pack-a-punch flavors, unique shapes and
some spicy stars will make Dinamita's Super Bowl commercial a
campaign that will get snackers across the country buzzing like
never before," said Tina Mahal,
senior vice president of marketing at PepsiCo Foods North America.
"This relaunch of Doritos Dinamita proves that spicy is about more
than just heat, and both Dinamita varieties give snackers looking
for that extra crunch a new favorite Doritos form."
With a spectrum of flavor and spice that's ready to disrupt the
snacking aisle, Doritos Dinamita introduces four new flavors and a
new sticks shape which join Doritos Dinamita Chile Limón just in
time for the big game:
- Doritos Dinamita Chile Limón is the OG Dinamita, rolled
for extra crunch and boasting a tangy, citrusy heat.
- Doritos Dinamita Flamin' Hot® Queso is rolled in the
original form and packed with explosive cheesy flavor, spicy heat
and an extra crunch.
- Doritos Dinamita Smoky Chile Queso offers a
uniquely robust queso flavor and a smoky, spicy kick in the
brand-new shape, Dinamita sticks.
- Doritos Dinamita Tangy Fiery Lime bursts with sour
spice, zesty lime and crispy chomp in the new sticks form.
- Doritos Dinamita Hot Honey Mustard combines bold, tangy
mustard flavors and a hot honey kick in the new sticks form.
With a newly launched TikTok page and multi-media marketing
campaign, in-person sampling at stores and colleges across the
country and additional upcoming fiery announcements leading up to
Super Bowl LVIII, Doritos Dinamita is inviting spice fans to "Go
ahead, try us." All five flavors of Doritos Dinamita can be
found on store shelves at retailers nationwide for $2.49 (4 oz.) and $5.99 (10.75 oz).
Doritos Dinamita's relaunch ahead of the big game follows
Doritos' inclusion in the launch of "Taste of Super Bowl,"
Frito-Lay's 2024 NFL Playoff campaign. The new television
commercial features three football legends as they rediscover the
taste of victory – but this time with a chip-inspired twist that
transports them right back to the feeling of celebrating on
football's biggest stage.
About Frito-Lay North America
Frito-Lay North America is the
$23 billion convenient foods division
of PepsiCo, Inc. (NASDAQ: PEP), which is headquartered in
Purchase, NY. Frito-Lay snacks
include Lay's® and Ruffles® potato chips, Doritos® and Tostitos®
tortilla chips and branded dips, Cheetos® snacks, Stacy's® pita
chips, PopCorners® popped-corn snack, SunChips® multigrain snacks
and Fritos® corn chips. The company operates 30+ manufacturing
facilities across the U.S. and Canada, more than 200 distribution centers and
services 315,000 retail customers per week through its
direct-store-delivery model. Learn more about Frito-Lay at the
corporate website, www.fritolay.com, on X (@fritolay), on Instagram
(@fritolay) and on Facebook (Frito-Lay).
About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion
times a day in more than 200 countries and territories around the
world. PepsiCo generated more than $86
billion in net revenue in 2022, driven by a complementary
beverage and convenient foods portfolio that includes Lay's®,
Doritos®, Cheetos®, Gatorade®, Pepsi-Cola®, Mountain Dew®, Quaker®,
and SodaStream®. PepsiCo's product portfolio includes a wide range
of enjoyable foods and beverages, including many iconic brands that
generate more than $1 billion each in
estimated annual retail sales.
Guiding PepsiCo is our vision to Be the Global Leader in
Beverages and Convenient Foods by Winning with pep+ (PepsiCo
Positive). pep+ is our strategic end-to-end transformation that
puts sustainability and human capital at the center of how we will
create value and growth by operating within planetary boundaries
and inspiring positive change for planet and people. For more
information, visit www.pepsico.com, and follow on X, Instagram,
Facebook, and LinkedIn @PepsiCo.
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SOURCE Frito-Lay North
America