Super Bowl LVIII Weekend's Largest Philanthropic Culinary
Event, Presented by Frito-Lay, Quaker, and the PepsiCo
Foundation, Unveils Star-Studded Lineup of Chefs, NFL
Players, and Culinary Experiences
NEW
YORK, Jan. 9, 2024 /PRNewswire/ -- Get ready for
an unparalleled culinary, sports, entertainment and philanthropic
experience as Taste of the NFL, presented by Frito-Lay,
Quaker, and the PepsiCo Foundation, takes center stage during Super
Bowl LVIII Weekend. Scheduled for February
10, 2024, from 3 p.m. to 7 p.m.
PST at the Keep Memory Alive event center in Las Vegas, the Super Bowl's largest
purpose-driven culinary event will deliver an extraordinary blend
of cuisine and culture, with net proceeds benefiting GENYOUth's
commitment to tackle youth hunger and food insecurity.
Taste of the NFL will feature some of the nation's hottest
culinary talent and an all-star lineup of NFL Legends and players.
World class chefs Andrew Zimmern,
Carla Hall, Tim Love, Lasheeda
Perry, and Mark
Bucher will host the event with over 25 nationally
renowned and locally loved Las
Vegas chefs who are teaming up to tempt guests' taste buds
with signature dishes, innovative beverages, and exclusive
eat-and-greets. New additions to the culinary roster for 2024
include Lorena Garcia
of Chica, and Mauro Casanto
and Joey Faugno of Carlo's
Bake Shop, both at The Venetian® Resort Las Vegas; Jennifer Yee of Wynn Las Vegas;
Josh Capon
of Fontainebleau Las Vegas; Todd
English of Todd English Hospitality; Belle English of Williams-Sonoma;
Matt Chacho of Wicked Spoon
at The COSMOPOLITAN™ of Las Vegas;
Lukasz Mackowiak of Morimotos
Las Vegas at MGM Grand Las Vegas; Bob
Broskey of RPM Italian at Caesars Palace;
James Trees of Las Vegas culinary hot spot Esther's Kitchen;
and Bryan Forgione of
Buddy Valastro's Restaurant
Group.
Also cooking up their favorite Game Day recipes will be Chef
Steven Dominguez, Quaker's
Associate Research Chef and Culinary Lead, and Charlene Gladden, Frito Lay's Senior Research Chef and Culinary
Lead; along with local food talents DJ Flores of Milpas,
Paula Escudero and
Sean Wilson of Smokin' Good
Bistro & Deli; Rochelle
Hodge of Twice Baked, and Dan
Chatman of Family Soul Restaurant from the PepsiCo
Foundation's IMPACTO Hispanic Business Accelerator and Black
Restaurant Accelerator programs.
These culinary maestros will be joined by over 30 NFL
Legends including Will
Blackmon, Daryn
Colledge, Doug
Flutie, Morlon
Greenwood, Tony
Moll, Shannon
Sharpe, Jason
Spitz, Stephen
Tulloch, and Charles
Woodson, among other gridiron greats. A
special appearance will also be made by Miss America. And no Las Vegas event is complete without
entertainment, which will be provided by the incomparable talents
of Cirque du Soleil.
Taste of the NFL will raise vital funds for GENYOUth's
commitment to tackling youth hunger and food insecurity. Net
proceeds from the event will benefit GENYOUth's Super School Meals
initiative by supporting school nutrition programs and delivering
critical school meal equipment packages to high-need schools
throughout Nevada. In addition,
Taste of the NFL proceeds will support school nutrition programs
with equipment grants in all NFL Club markets across the
nation.
"Giving back to the communities in which we live, work and serve
is a critically important part of our mission at PepsiCo. Frito-Lay
and Quaker, along with the PepsiCo Foundation, are proud to support
GENYOUth's Taste of the NFL and its lead-up Super School Meals
initiative that will provide schools with equipment and resources
to help tackle food insecurity throughout the United States," said Steven Williams, CEO, PepsiCo Foods North
America. "We are dedicated to increasing opportunities to
enhance nutrition security in communities across the country."
"One in 8 U.S. children live in food insecurity and 30 million
children rely on school meals, which include milk, fruit,
vegetables, whole grain and lean protein, for a substantial portion
of their daily nutrition. School nutrition programs foster
nutrition equity for students," said Ann
Marie Krautheim, M.A., R.D., L.D., CEO of GENYOUth.
"Through the support of our founding partners America's Dairy
Farmers and the NFL, as well as purpose-minded partners who fund
Taste of the NFL, Super School Meals, and other GENYOUth programs,
we are working to ensure all children are nourished and active to
be their best selves. We thank all of our partners for helping us
ensure that the only hunger a child experiences is the hunger to
learn."
"As a valued, vital and longstanding NFL non-profit partner, we
are proud that our Super Bowl partnership with GENYOUth will raise
funds to tackle food insecurity and provide school meals to
children in communities in Las
Vegas and across the nation," said Peter O'Reilly, NFL Executive Vice President,
Club Business, International & League Events. "We also
deeply value GENYOUth's continued commitment to improving the
health and well-being of America's youth through programs that
promote physical activity, including the NFL FLAG-In-Schools
program."
Taste of the NFL attendees will enjoy autograph sessions with
NFL greats¹, curated cocktails, live and silent sports memorabilia
auctions, a unique lunchbox wall co-presented by American Family
Insurance and Frito-Lay® Variety Packs, and special FEED gift bags.
Outdoor features include a visit from the Quaker Pregrain Tour,
which kicked off in November 2023
with a $250,000 donation to GENYOUth
and whose tailgate truck will make a special stop at Taste of the
NFL serving up a NFL-inspired recipe.
Taste of the NFL is made possible through the support of the NFL
and presenting sponsors Frito-Lay, Quaker, and the PepsiCo
Foundation; NFL sponsors Frito-Lay® Variety Packs, Cheetos,
Tostitos and Verizon; and GENYOUth End Student Hunger partners
including PNC Bank, American Family Insurance, The Venetian® Resort
Las Vegas, Hellmann's/Best Foods, Boars Head Brand, Uncle Nearest
Premium Whiskey, Las Vegas Raiders, John Anthony Family of
Wines, Smoke Wagon Straight Whiskeys, Melissa's Produce,
Le Portier Cognac by Shannon Sharpe,
Charles Woodson's Intercept Wine and
Woodson Whiskey, Don Londrés, FEED, KLAS-TV News 8, Las Vegas
Review-Journal, and Las Vegas Super Bowl Host Committee.
Tickets to Taste of the NFL are VIP only and can be
purchased at www.TasteoftheNLF.com or Ticketmaster.
¹ Additional confirmed appearances to date by NFL Legends and
current players include Michael Bankston, Willie Buchanon, Jarrod
Bunch, David Caldwell,
Darryl Clack, Mark Collins, Chris
Calloway, Bryan Chamberlain,
Rick Cunningham Chris Draft,
Jonathan Grimes, Liffort Hobley,
Darnay Holmes, Darvell Huffman, Charlie
Joiner, Derek Kennard,
Nick Lowery, Mark McMillian, J.C. Pearson, A.Q. Shipley,
Mike Sherrard, Clifton Smith, Wesley
Walker, Mike Wilson, and
Usama Young.
About Super School Meals
GENYOUth's Super School Meals is a community-based
initiative that is equipping schools in high-need Nevada communities with school meal equipment
packages to tackle student hunger. With the support of partners
including the Las Vegas Super Bowl Host Committee, Dairy Council of
Nevada; and purpose-minded
corporate sponsors Frito-Lay North
America, The Quaker Oats Company, PepsiCo Foundation, and
The Kroger Co. Zero Hunger | Zero Waste Foundation in partnership
with Smith's, Super School Meals is providing critical school meal
equipment to increase school meal participation among Nevada children.
Taste of the NFL and
GENYOUth
Founded in 1992 by Wayne
Kostroski, Taste of the NFL has for 33 years been raising
awareness and generating funds to fight hunger and food insecurity
in Super Bowl host cities and the 32 NFL Club markets by teaming up
with many of the country's top chefs and NFL's greatest players.
2024 marks the fourth year for
GENYOUth as the event's charitable partner. Funds raised for
GENYOUth by the 2023 Taste of the NFL in Phoenix helped deliver a collective impact
totaling $1.8 million and the
delivery of over 100 million school meals to food insecure students
across the country.
"As a long-time advocate for fighting food insecurity and
promoting nutrition equity, I am honored to serve as culinary host
of Taste of the NFL in support of GENYOUth's mission to help
nourish our nation's kids and end student hunger. I invite everyone
to attend Taste of the NFL and sample for themselves the delectable
dishes our incredible chefs will be cooking up. Get ready for four
hours of food, football and fun!" said Andrew Zimmern, Emmy award-winning TV
personality, chef, Taste of the NFL culinary host, and Goodwill
Ambassador for the UN World Food Program.
"GENYOUth is an invaluable partner of the Las Vegas Super Bowl
LVIII Host Committee as we have a shared mission of driving lasting
social and economic impact across local communities," said
Sam Joffray, President &
Chief Executive Officer of the Las Vegas Super Bowl LVIII Host
Committee. "We are proud to see GENYOUth's Super School Meals
initiative culminate with the annual Taste of the NFL culinary
event – both of which are raising critical funds to end student
hunger in Nevada
schools."
PepsiCo Foods North America and the PepsiCo
Foundation Tackle Food Insecurity
in Partnership with
GENYOUth
PepsiCo Foods North America's and the PepsiCo Foundation's
multi-faceted, multi-year support has been critical in
helping GENYOUth advance its mission of ensuring all children
are well nourished and physically active. Since 2009, PepsiCo Foods
North America and the PepsiCo Foundation have provided over
$7.5 million to fight child hunger
and food insecurity and promote physical activity. This includes a
total of over $1.7 million from
Frito-Lay, Quaker, the PepsiCo Foundation, and Frito-Lay® Variety
Packs and Cheetos® Mac 'N Cheese in 2023 in support of GENYOUth's
Taste of the NFL event, Super School Meals initiative, and overall
End Student Hunger and physical activity efforts. These funds are
positively impacting over 100,000 students and increasing access to
over 28 million school meals around the nation and in Super Bowl
LVIII's host market of Nevada, as
well as keeping 66,000 students engaged in physical activity and
play.
In addition, over the past 15 years Frito-Lay, Quaker, and the
PepsiCo Foundation have provided critical support for GENYOUth
programs designed to advance youth health and wellness. These
include a Quaker Oats partnership for breakfast equipment grants to
schools; serving as a founding partner of the Spanish-language
version of GENYOUth's flagship program, Fuel Up to Play 60 en
Español; helping to expand GENYOUth's Grab and Go school breakfast
programs by over 10 million school breakfast opportunities through
PepsiCo Global Initiative Move for Good – an engagement effort that
funded 114 school meal carts which helped deliver more than 17
million meals to more than 63,000 students; partnering with the
PepsiCo Foundation's Food for Good Program to advance a more
equitable food system to ensure communities have food security and
access to nutritious meals; and supporting GENYOUth's Fuel Up to
Play 60 summits with Adventure Capital events and providing in-kind
product donations and cooking events.
About GENYOUth
GENYOUth is a 501c3 national nonprofit
dedicated to helping school children thrive by living a
well-nourished and physically active life. A catalyst for youth
health and wellness, GENYOUth has supported over 77,000 U.S.
schools to equip them with the resources needed to ensure millions
of children have equitable access to nutrition and physical
activity. Founded by America's dairy farmers and the NFL, GENYOUth
convenes a network of private and public partners, including
Fortune 100 companies and foundations to ensure all children are
nourished and active to be their best selves. With a commitment to
end student hunger, GENYOUth provides nutrition grants to increase
access to healthy school meals among food insecure students.
GENYOUth is the official charitable partner of Taste of the NFL, a
purpose-driven Super Bowl culinary experience that raises awareness
and generates funds to fight hunger and food insecurity to support
the organization's commitment to end student hunger. To learn more
and support GENYOUth visit www.GENYOUthnow.org and follow us
on LinkedIn, Facebook, Instagram and Twitter.
About the National Football League
The National
Football League is America's most popular sports league, comprised
of 32 franchises that compete each year to win the Super Bowl, the
world's biggest annual sporting event. Founded in 1920, the NFL
developed the model for the successful modern sports league,
including national and international distribution, extensive
revenue sharing, competitive excellence, and strong franchises
across the country.
About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion
times a day in more than 200 countries and territories around the
world. PepsiCo generated more than $86
billion in net revenue in 2022, driven by a complementary
beverage and convenient foods portfolio that includes Lay's,
Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and
SodaStream. PepsiCo's product portfolio includes a wide range of
enjoyable foods and beverages, including many iconic brands that
generate more than $1 billion each in
estimated annual retail sales.
Guiding PepsiCo is our vision to Be the Global Leader in
Beverages and Convenient Foods by Winning with pep+ (PepsiCo
Positive). pep+ is our strategic end-to-end transformation that
puts sustainability and human capital at the center of how we will
create value and growth by operating within planetary boundaries
and inspiring positive change for planet and people. For more
information, visit www.pepsico.com, and follow on X, Instagram,
Facebook, and LinkedIn @PepsiCo.
About Frito-Lay North America
Frito-Lay North
America is the $23 billion convenient foods division
of PepsiCo, Inc. (NASDAQ: PEP), which is headquartered
in Purchase, NY. Frito-Lay snacks include
Lay's® and Ruffles® potato chips,
Doritos® and Tostitos® tortilla
chips and branded dips, Cheetos® snacks,
Stacy's® pita chips,
PopCorners® popped-corn snack,
SunChips® multigrain snacks and
Fritos® corn chips. The company operates 30+
manufacturing facilities across the U.S. and Canada, more than
200 distribution centers and services 315,000 retail customers per
week through its direct-store-delivery model. Learn more about
Frito-Lay at the corporate website, www.fritolay.com, on X
(@fritolay), on Instagram (@fritolay) and on Facebook
(Frito-Lay).
About the PepsiCo Foundation
The PepsiCo Foundation,
the philanthropic arm of PepsiCo, invests in the essential elements
of a sustainable food system with a mission to support thriving
communities. Working with non-profits and experts around the globe,
we're focused on helping communities obtain access to food
security, safe water and economic opportunity. We strive for
tangible impact in the places where we live and work—collaborating
with industry peers, local and international organizations, and our
employees to affect large-scale change on the issues that matter to
us and are of global importance. Learn more at
www.pepsicofoundation.com.
About the Quaker Oats Company
The Quaker Oats Company, headquartered in Chicago, is a unit of PepsiCo, Inc., one of
the world's largest consumer packaged goods companies. For more
than 140 years, Quaker's brands have served as symbols of quality,
great taste and nutrition. Quaker® Oats, Quaker® Rice Cakes and
Quaker Chewy® Granola Bars are consumer favorites. For more
information, please visit www.QuakerOats.com,
www.Facebook.com/Quaker or follow us on X and
Instagram @Quaker.
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SOURCE GENYOUth