Rob Gronkowski, Marshawn Lynch and Troy
Polamalu show fans what winning tastes like in new
commercial featuring America's favorite snack brands
PLANO,
Texas, Jan. 8, 2024 /PRNewswire/ -- NFL fans have
waited all season to see which winning team will be showered with
confetti on Super Bowl Sunday. As Super Wild Card Weekend
approaches, Frito-Lay is bringing fans closer to the action with
the debut of its 2024 NFL Playoff campaign, "Taste of Super
Bowl."
The campaign features a new television commercial starring
football legends Rob Gronkowski,
Marshawn Lynch and Troy Polamalu as they rediscover the taste of
victory – but this time with a chip-inspired twist. The former
Super Bowl champions—with a combined seven Super Bowl victories
between them – experience confetti bursting from bags of Lay's®,
Cheetos® and Tostitos®. The pop of confetti transports them right
back to the feeling of celebrating on football's biggest stage.
"More than 90% of football fans enjoy snacks and beverages on
gameday while they cheer their team on to victory," said
Tina Mahal, senior vice president of
marketing, Frito-Lay North America.
"With this new commercial, we wanted to harness the power of our
iconic brands to extend the victory celebration to viewers and
bring the confetti to them."
"Snacks are a key part of gameday, especially when coming
together to watch the Super Bowl, and no one does it better than
Frito-Lay," said Gronkowski. "I had a blast reliving some of those
Super Bowl memories and creating that experience for the fans with
Marshawn and Troy."
The commercial will debut on television during Super Wild Card
Weekend and run through Super Bowl LVIII. It will also be available
on digital and social channels. The spot was created by Frito-Lay's
internal creative agency and directed by acclaimed director
Peter Berg.
Frito-Lay at the Super Bowl
In addition to the "Taste
of Super Bowl" campaign, Frito-Lay is bringing even more to
Las Vegas with an immersive fan
experience at the Frito-Lay Chip Strip. Fans in Vegas will have the
opportunity to try their luck at the Frito-Lay Snackpot, take a
seat in the hottest ride on the Strip, feel the love at the Cheetos
Chapel – and so much more. The Frito-Lay Chip Strip is located on
the Brooklyn Bridge at the New York, New
York Hotel and is open daily from Thursday, February 8 through Sunday, February 11.
Specially marked "Taste of Super Bowl" Frito-Lay products are
now available at retailers nationwide. For more information about
the campaign, the Frito-Lay Chip Strip and more, visit TikTok,
Facebook, Instagram, X and YouTube.
About Frito-Lay North America
Frito-Lay North America is the $23
billion convenient foods division of PepsiCo, Inc.
(NASDAQ: PEP), which is headquartered in Purchase, NY.
Frito-Lay snacks include Lay's® and
Ruffles® potato chips, Doritos® and
Tostitos® tortilla chips and branded dips,
Cheetos® snacks, Stacy's® pita
chips, PopCorners® popped-corn snacks,
SunChips® multigrain snacks and
Fritos® corn chips. The company operates 30+
manufacturing facilities across the U.S. and Canada, more than
200 distribution centers and services 315,000 retail customers per
week through its direct-store-delivery model. Learn more about
Frito-Lay at the corporate website, www.fritolay.com, on X
(@fritolay), on Instagram (@fritolay) and on Facebook
(Frito-Lay).
About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion
times a day in more than 200 countries and territories around the
world. PepsiCo generated more than $86 billion in net
revenue in 2022, driven by a complementary beverage and convenient
foods portfolio that includes
Lay's®, Doritos®, Cheetos®,
Gatorade®, Pepsi-Cola®, Mountain
Dew®, Quaker®,
and SodaStream®. PepsiCo's product portfolio
includes a wide range of enjoyable foods and beverages, including
many iconic brands that generate more than $1
billion each in estimated annual retail sales.
Guiding PepsiCo is our vision to Be the Global Leader in
Beverages and Convenient Foods by Winning with pep+ (PepsiCo
Positive). pep+ is our strategic end-to-end transformation that
puts sustainability and human capital at the center of how we will
create value and growth by operating within planetary boundaries
and inspiring positive change for planet and people. For more
information, visit www.pepsico.com, and follow
on X, Instagram, Facebook,
and LinkedIn @PepsiCo.
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SOURCE Frito-Lay North
America