Fans can engage with an iconic Lay's limited edition potato
chip flavor, as well as Lay's food and cocktail recipes all
inspired by Bravo
PLANO,
Texas, Oct. 30, 2023 /PRNewswire/ -- There's no
duo more iconic than Lay's potato chips and sandwiches. Now, Lay's
– America's favorite potato chip brand – is bringing the best of
both worlds together with the help of Bravolebrities who know a
thing or two about sandwiches: "Vanderpump Rules" stars
Ariana Madix and Katie Maloney. Together, they will debut a
sandwich-inspired potato chip flavor – Lay's Grilled Cheese &
Tomato Soup – at BravoCon 2023, the three-day fandom event of the
year that celebrates all things Bravo, on National Sandwich
Day.
![Lay’s Grilled Cheese & Tomato Soup flavored potato chips combine the goodness of grilled cheese flavor with the rich and hearty flavor of tomato soup. The flavor is making its return for a limited time in exclusive packaging inspired by Madix and Maloney’s highly anticipated sandwich shop, Something About Her. Lay’s Grilled Cheese & Tomato Soup flavored potato chips combine the goodness of grilled cheese flavor with the rich and hearty flavor of tomato soup. The flavor is making its return for a limited time in exclusive packaging inspired by Madix and Maloney’s highly anticipated sandwich shop, Something About Her.](https://mma.prnewswire.com/media/2260130/Lay_s___Something_About_Her_Bag.jpg)
Lay's Grilled Cheese & Tomato Soup flavored potato chips
combine the goodness of grilled cheese flavor with the rich and
hearty flavor of tomato soup. The flavor is making its return for a
limited time in exclusive packaging inspired by Madix and Maloney's
highly anticipated sandwich shop, Something About Her. Taking place
this year in Las Vegas, BravoCon
attendees will also get an exclusive glimpse inside the sandwich
shop through a Lay's & Something About Her pop-up experience,
where they'll be able to enjoy Lay's-infused food and cocktail
recipes inspired by Bravo.
"We're excited to partner with these two icons to create a
unique moment of connection with Lay's and bring back an iconic
flavor for our fans," said Tina
Mahal, senior vice president of marketing, Frito-Lay North America. "Lay's is an expert in
flavor innovation we're looking forward to sharing our delicious
potato chips and delicious culinary creations inspired by Ariana
and Katie's new restaurant at BravoCon."
Bravoholics nationwide can get in on the fun by heading to Lay's
social media pages starting November
3 to enter for a chance to win[1] a Lay's & Something
About Her Sandwich Shop kit, including the limited-edition flavor
and recipe cards to recreate the dishes and cocktails that will be
served at the event.
Lay's at BravoCon 2023
The Lay's & Something About Her pop-up experience at
BravoCon will highlight the snack brand's latest foray into
culinary creations. There, Madix and Maloney will showcase
Something About Her-inspired small bites and cocktails that use
Lay's as the main ingredient, including:
- LAY'S® "Born Cool" As a Cucumber Cup, which uses a sturdy Lay's
Wavy chip as the base
- LAY'S® OMGrilled Cheese and Tomato Soup, which uses toast made
with Lay's and soup infused with Lay's Cheddar Sour Cream
- LAY'S® Chocolate Chip-Duo Cookies, which are dusted and baked
with crushed Lay's
- LAY'S® Something About Sangria, which is rim dusted with
crushed Lay's
- LAY'S® "I Take Sandwiches Very Seriously" PB&J Martini,
which is rim dusted with crushed Lay's
- LAY'S ® Spice up the Drama Margarita, which is rim dusted with
Lay's Kettle Cooked Jalapeno
All weekend long, there will be opportunities for fans to meet
the Bravolebrities, try the limited-edition potato chip flavor,
create personalized Lay's and Something About Her merch, and
more.
"No one can argue that sandwiches and potato chips are a match
made in heaven," said Ariana Madix.
"Lay's Grilled Cheese & Tomato Soup flavored potato chips gives
bold flavors with a classic chip that's just as unique as our
sandwiches and as iconic as our friendship."
"I always dreamed of opening a sandwich shop, but never in my
wildest dreams did I think I'd be coming out with a
sandwich-inspired potato chip flavor," said Katie Maloney. "Reintroducing Lay's Grilled
Cheese & Tomato Soup flavored potato chips at BravoCon is the
perfect way to bring our sandwich expertise straight to fans."
About Lay's
Lay's is one of the brands that makes up
Frito-Lay North America, the
$23 billion convenient foods division
of PepsiCo, Inc. (Nasdaq: PEP), which is headquartered in
Purchase, NY. Learn more about
Frito-Lay at the corporate website, http://www.fritolay.com/ and on
Twitter http://www.twitter.com/fritolay. Learn more about Lay's by
visiting www.facebook.com/lays or on X at www.twitter.com/lays. You
can also follow Lay's on Instagram by visiting
http://instagram.com/lays.
About Frito-Lay North America
Frito-Lay North America is the
$23 billion convenient foods division
of PepsiCo, Inc. (NASDAQ: PEP), which is headquartered in
Purchase, NY. Frito-Lay snacks
include Lay's® and Ruffles® potato chips, Doritos® and Tostitos®
tortilla chips and branded dips, Cheetos® snacks, Stacy's® pita
chips, PopCorners® popped-corn snack, SunChips® multigrain snacks
and Fritos® corn chips. The company operates 30+ manufacturing
facilities across the U.S. and Canada, more than 200 distribution centers and
services 315,000 retail customers per week through its
direct-store-delivery model. Learn more about Frito-Lay at the
corporate website, www.fritolay.com, on X (@fritolay), on Instagram
(@fritolay) and on Facebook (Frito-Lay).
About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion
times a day in more than 200 countries and territories around the
world. PepsiCo generated more than $86
billion in net revenue in 2022, driven by a complementary
beverage and convenient foods portfolio that includes Lay's®,
Doritos®, Cheetos®, Gatorade®, Pepsi-Cola®, Mountain Dew®, Quaker®,
and SodaStream®. PepsiCo's product portfolio includes a wide range
of enjoyable foods and beverages, including many iconic brands that
generate more than $1 billion each in
estimated annual retail sales.
Guiding PepsiCo is our vision to Be the Global Leader in
Beverages and Convenient Foods by Winning with pep+ (PepsiCo
Positive). pep+ is our strategic end-to-end transformation that
puts sustainability and human capital at the center of how we will
create value and growth by operating within planetary boundaries
and inspiring positive change for planet and people. For more
information, visit www.pepsico.com, and follow on X, Instagram,
Facebook, and LinkedIn @PepsiCo.
About Bravo
Bravo is the premier lifestyle and
entertainment brand that drives cultural conversation around its
high-quality, interactive original content across all platforms.
The network features a diverse slate of original programming,
including Emmy Award-winning "Top Chef" and "Project Runway," along
with fan favorites "Vanderpump Rules," "Below Deck," "Southern
Charm," and the highly popular "Million Dollar Listing" and "The
Real Housewives" franchises. Bravo also boasts the only live
late-night talk show on television with the critically acclaimed
"Watch What Happens Live with Andy
Cohen," which has become a nightly destination for A-list
celebrities. Bravo is part of the NBCUniversal Television and
Streaming portfolio, which includes NBCU's broadcast, cable, and
streaming platforms: NBC, Bravo, E!, Oxygen, SYFY, Universal Kids,
USA Network, and Peacock. For more
information, visit BravoTV.com.
1 NO PURCHASE
NECESSARY TO ENTER OR WIN. A PURCHASE WILL NOT INCREASE YOUR CHANCES OF
WINNING. Open only to legal residents of the 50 U.S. & D.C., 18
years of age and older (19+ AL and NE). Void where prohibited by
law. Sweepstakes begins on or about 9:00
a.m. ET on 11/3/23 and ends at
11:59:59 p.m. ET on 11/5/23. Subject
to full Official Rules, including odds and prizes. Sponsor:
Frito-Lay, Inc., 7701 Legacy Drive, Plano, Texas, 75024.
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SOURCE Frito-Lay North
America