Gamers can snag a free 1-month
subscription to Xbox Game Pass Ultimate, plus rack up points to
earn gaming rewards, every time they sip & snack
PURCHASE, N.Y., Oct. 5, 2023
/PRNewswire/ -- Gamer go-tos DORITOS, MTN DEW and
ROCKSTAR ENERGY DRINK have joined forces with Xbox to reward
fans for the sipping, snacking and gaming they already do.
Beginning Monday, October 9 through Friday, December 29, when gamers buy specially
marked DORITOS, MTN DEW and ROCKSTAR ENERGY
DRINK products*, new users will snag a code to unlock a
free 1-month subscription to Xbox Game Pass Ultimate (a
$15 value in every code), and all
gamers can score points to earn gaming rewards. Gamers who submit
codes from specially marked packaging at the same time can earn up
to 3x the points for even more gaming rewards and in-game content
from some of the biggest games on Xbox, including Forza Motorsport,
Madden 24 and Sea of Thieves, among others.
"As iconic brands in the gaming space, DORITOS, MTN DEW and
ROCKSTAR ENERGY DRINK decided to reward fans for their continued
loyalty by helping them level up," said Paul Mascali, Sports Marketing Director of
Entertainment, Gaming & Creators at PepsiCo. "PepsiCo and
Frito-Lay couldn't have asked for a better partner than one of the
powerhouses in gaming - Xbox. We're thrilled to reward players and
fans for every purchase, courtesy of Xbox!"
"It just made sense to enrich our partnership with PepsiCo by
introducing new users to Xbox Game Pass Ultimate with these three
iconic brands that we know our fans love - DORITOS, MTN DEW and
ROCKSTAR ENERGY DRINK," said Marcos
Waltenberg, Director of Global Partnerships at Xbox. "Not
only will gamers enjoy discovering their new favorite game like
Starfield, but our partners at PepsiCo are also giving every gamer
the chance to snag even more points to unlock Xbox in-game content,
games, consoles and more."
Additionally, through the codes on the ROCKSTAR ENERGY DRINK
tabs, one lucky player will score a grand prize courtesy of
ROCKSTAR ENERGY DRINK: a decked-out Starfield-inspired 2023
Corvette Stingray. ROCKSTAR ENERGY DRINK is also kicking things off
with a Starfield-themed event featuring a live performance by The
Kid LAROI tonight at 8:00 PM from the
NRG Castle in Los Angeles and
streaming on Twitch.tv/NRGGG.
The fun doesn't stop there though. DEW Nation should keep an eye
out for a fan-favorite drop and even more rewards later this
year!
Get more information, redeem your codes and enter for a chance
to win the grand prize courtesy of ROCKSTAR ENERGY DRINK at
doritosdewrockstar.com/grand-prize. To stay up to date on all the
latest news from DORITOS, MTN DEW and ROCKSTAR ENERGY DRINK, follow
them on Instagram, X and TikTok.
*Code locations: DORITOS (on pack), MTN DEW
(under the cap and inside paperboards), ROCKSTAR ENERGY
DRINK (under the tab)
About PepsiCo
PepsiCo products are enjoyed by
consumers more than one billion times a day in more than 200
countries and territories around the world. PepsiCo generated more
than $86 billion in net revenue in 2022, driven by a
beverage and convenient foods portfolio that includes Lay's,
Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and
SodaStream. PepsiCo's product portfolio includes a wide range of
enjoyable foods and beverages, including many iconic brands that
generate more than $1 billion each in estimated annual
retail sales.
Guiding PepsiCo is our vision to Be the Global Leader in
Beverages and Convenient Foods by Winning with pep+ (PepsiCo
Positive). pep+ is our strategic end-to-end transformation that
puts sustainability and human capital at the center of how we will
create value and growth by operating within planetary boundaries
and inspiring positive change for planet and people. For more
information, visit www.pepsico.com, and follow on Twitter,
Instagram, Facebook, and LinkedIn @PepsiCo.
About Frito-Lay North
America
Frito-Lay North
America is the $23 billion
convenient foods division of PepsiCo, Inc. (NASDAQ: PEP), which is
headquartered in Purchase, NY.
Frito-Lay snacks include Lay's and Ruffles potato chips, Doritos
and Tostitos tortilla chips and branded dips, Cheetos snacks,
Stacy's pita chips, PopCorners popped-corn snacks, SunChips
multigrain snacks and Fritos corn chips. The company operates 30+
manufacturing facilities across the U.S. and Canada, more than 200 distribution centers and
services 315,000 retail customers per week through its
direct-store-delivery model. Learn more about Frito-Lay at the
corporate website, www.fritolay.com, on Twitter (@fritolay), on
Instagram (@fritolay) and on Facebook (Frito-Lay).
About Xbox
Microsoft's mission is to empower every
person and organization to achieve more. For more than 20 years,
Xbox has been on a mission to bring the joy and community of gaming
to everyone on the planet, making gaming a place for fun,
inspiration and social connection. Microsoft's goal is to be a key
connector between today's game creators and billions of gamers
around the world.
Contact: Michelle Sachs,
msachs@golin.com
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SOURCE PepsiCo