J.J. and Kealia Watt visit Houston-area families at NFL FLAG football
clinic to celebrate donation
PLANO,
Texas, Sept. 7, 2023 /PRNewswire/ -- To give more
students the resources they need for the fun they deserve,
FRITO-LAY® Variety Packs and CHEETOS® Mac 'N Cheese are donating
more than $300,000 to GENYOUth to
provide access to 10 million meals through Grab and Go school
breakfast and after-school programs. Through the support of
GENYOUth, a national non-profit that creates healthier school
communities, this donation will also supply 120 NFL FLAG-In-School
kits to keep 66,000 kids active in youth sports.
In celebration of this partnership, husband-and-wife duo and
former professional athletes, J.J. and Kealia Watt, are teaming up
with Frito-Lay Variety Packs and CHEETOS Mac 'N Cheese to spread
awareness about the importance of increasing access to school meals
and youth sports programming.
"As athletes and parents, we know it's essential for our youth
to have access to school meals and the value of accessible youth
sports to develop teambuilding skills and teach the importance of
hard work and perseverance," said J.J. Watt. "We are so excited to
return to Houston — a city that
holds a special place in our hearts — to give back to the
community, alongside Frito-Lay Variety Packs, CHEETOS Mac 'N
Cheese, GENYOUth and NFL FLAG, who are providing invaluable
resources."
Watt, who spent 10 years of his professional football career
playing in Houston, has long
supported youth sports initiatives within the community. Together
with Frito-Lay Variety Packs, CHEETOS Mac 'N Cheese and GENYOUth,
the Watts hosted a community sports event at Houston Methodist
Training Center. The event marked a donation of a Grab and Go
school meal cart and NFL FLAG-In-School kits to a deserving school
in Houston's Lamar CISD, along
with an after-school snack for 100 students. The Watts also
guest-coached youth attendees participating in a flag football
game.
"Schools play a crucial role in ensuring proper nutrition and
providing safe places to play and learn for 55 million students.
With one in eight U.S. children living in food insecurity and only
one in four getting the recommended 60 minutes of daily physical
activity, we ensure schools have the resources to help children
thrive," said Ann Marie Krautheim,
CEO, GENYOUth. "We are grateful for Frito-Lay Variety Packs and
CHEETOS Mac 'N Cheese's support to help end student hunger and
encourage play through school sports programs."
"Frito-Lay Variety Packs and CHEETOS Mac 'N Cheese are staples
when it comes to the back-to-school season, and this year, we're
providing students access to school meals so they can focus on
starting the school year off right," said Melissa Miranda, vice president of portfolio
marketing for Frito-Lay Variety Packs. "In working with remarkable
partners like GENYOUth, we strive to continue driving our shared
mission to equip and empower youth with resources to reach
well-nourished, high-achieving futures."
The collaboration between Frito-Lay and GENYOUth builds upon
their longstanding relationship and shared commitment to combating
food insecurity. Frito-Lay, Quaker and the PepsiCo Foundation have
collectively provided over $6 million
to GENYOUth since 2009. As part of its ongoing purpose work,
Frito-Lay remains dedicated to ending food insecurity in the
communities where its employees live and work. In 2022 alone,
Frito-Lay donated over $7 million
worth of products to non-profit partners and communities across
the United States and served over
232 schools.
To learn more about GENYOUth's mission and donate, visit
genyouthnow.org.
About Frito-Lay North
America
Frito-Lay North
America is the $23 billion
convenient foods division of PepsiCo, Inc. (NASDAQ: PEP), which is
headquartered in Purchase, NY.
Frito-Lay snacks include Lay's and Ruffles potato chips, Doritos
and Tostitos tortilla chips and branded dips, Cheetos snacks,
Stacy's pita chips, PopCorners popped-corn snacks, SunChips
multigrain snacks and Fritos corn chips. The company operates 30+
manufacturing facilities across the U.S. and Canada, more than 200 distribution centers and
services 315,000 retail customers per week through its
direct-store-delivery model. Learn more about Frito-Lay at the
corporate website, www.fritolay.com, on Twitter (@fritolay), on
Instagram (@fritolay) and on Facebook (Frito-Lay).
About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion
times a day in more than 200 countries and territories around the
world. PepsiCo generated more than $86 billion in net
revenue in 2022, driven by a complementary beverage and convenient
foods portfolio that includes Lay's, Doritos, Cheetos, Gatorade,
Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo's product
portfolio includes a wide range of enjoyable foods and beverages,
including many iconic brands that generate more than $1
billion each in estimated annual retail sales.
Guiding PepsiCo is our vision to Be the Global Leader in
Beverages and Convenient Foods by Winning with pep+ (PepsiCo
Positive). pep+ is our strategic end-to-end transformation that
puts sustainability and human capital at the center of how we will
create value and growth by operating within planetary boundaries
and inspiring positive change for planet and people. For more
information, visit www.pepsico.com, and follow
on Twitter, Instagram, Facebook,
and LinkedIn @PepsiCo.
About GENYOUth
GENYOUth is a 501c3 national nonprofit
dedicated to helping school children thrive by living a
well-nourished and physically active life. A catalyst for youth
health and wellness, GENYOUth has worked with over 73,000
U.S. schools to equip them with the resources needed to ensure
millions of children have equitable access to nutrition and
physical activity. Founded by America's dairy farmers and the NFL,
GENYOUth convenes a network of private and public partners,
including Fortune 100 companies and foundations to raise funds to
ensure all children are nourished and active to be their best
selves. To learn more and support GENYOUth visit
www.GENYOUthnow.org and follow us on LinkedIn, Facebook, Instagram
and Twitter.
![FRITO-LAY® Variety Packs and CHEETOS® Mac ‘N Cheese Team Up with J.J. and Kealia Watt to Provide Access to 10 Million School Meals and Support Thousands in Youth Sports FRITO-LAY® Variety Packs and CHEETOS® Mac ‘N Cheese Team Up with J.J. and Kealia Watt to Provide Access to 10 Million School Meals and Support Thousands in Youth Sports](https://mma.prnewswire.com/media/2204527/Frito_Lay_Variety_Packs_Houston_Event__2__1.jpg)
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America