Fritos, Official Snack Sponsor of the
USA Mullet Championship, giving
away 1,000 free mullet haircuts at all Floyd's 99 Barbershop locations and chance to
win $10,000
PLANO,
Texas, Aug. 2, 2023 /PRNewswire/ -- This
August, in celebration of the USA
Mullet Championships, Fritos®, the "Down for Everything™" corn chip
from Frito-Lay®, is fueling fans' passion for the iconic hairstyle
by offering 1,000 free mullet cuts in August, while supplies
last.
"People express themselves with their hair, and since we're
seeing this tremendous resurgence of the mullet hairstyle, we're
excited to help people embrace their individuality by making it
easier than ever to rock this epic look while enjoying an iconic
snack like Fritos," said Tina Mahal,
senior vice president of brand marketing at Frito-Lay. "As the
brand that's all about authenticity and comfort in being yourself,
we're on a mission to help our fans go with the flow –
literally – this summer with our Free Fritos Flow Fridays at every
Floyd's Barbershop location
nationwide."
Every Friday through August 25,
mullet fans can book a free Fritos Flow mullet haircut at all
Floyd's locations across the
country. Those interested can reserve their spot by visiting
floydsbarbershop.com and selecting the Fritos Flow Mullet when
booking their highly recommended appointment. Fans with the boldest
and most daring mullets can either enter the USA Mullet Championship for the chance to win
$10,000 or share a photo on social
media for a chance to win a year's supply of Fritos.
"Mullets are back! We've been seeing an uptick in the number of
customers requesting them, and we want to embrace that," said
Patrick Butler, senior director of
creative and technical education at Floyd's Barbershop. "That's why we're so
excited to team up with Fritos to help make it the hairstyle
of the summer by providing free mullet cuts at all our locations
every Friday in August. Because of how in demand this haircut has
been, we anticipate appointments booking quickly, so get yours
while you can!"
Show Off Your Flow for a Chance to Win
Fans who got a
Fritos Flow haircut or are already rocking a mullet can show off
their 'do in two ways for a chance to win:
- Enter the various USA Mullet
Championship competitions open in August for the chance to win the
first-ever $10,000 Mane Event cash
prize presented by Fritos, the Official Snack Sponsor of the
USA Mullet Championship. Three
competitions are open in August, including the 18+ Men's (virtual),
55+ Men's/Women's (virtual), and 18+ Men's/Women's live event at
the Illinois State Fair on August 12.
To register for the competitions, visit www.mulletchamp.com.
- Share their Fritos Flow on social media for a chance to win a
year's supply of Fritos. To enter, fans can post a photo of their
mullet on Instagram tagging @officialfritos with #FritosFlow and
#Sweepstakes. For more information and official rules, see
here.
"We believe no mullet is created equally, and all mullets should
be celebrated," said Kevin Begola,
founder of USA Mullet
Championships. "By teaming up with Fritos, a brand almost as
classic and timeless as the mullet, we're able to make this year's
competition the biggest one yet. We also love that we'll be seeing
even more mullets in the wild this summer because of this
campaign."
For more information on the Fritos brand, including recipe
inspiration, follow Frito-Lay on Twitter, Instagram,
and Facebook, or visit www.fritos.com.
About Fritos
Fritos®, the uncomplicated and "Down for
Everything™" corn chip, has been satisfying fans across the nation
for more than 80 years. Fritos is here to deliver experiences from
the heart and be part of your traditions, new and old. Whether
you're dipping, cooking, or just snacking, Fritos welcomes you to
enjoy the moment. It is one of the many brands that make up
Frito-Lay North America, the
$23 billion convenient foods division
of PepsiCo, Inc. Follow Fritos on Twitter (@OfficialFritos),
Instagram (@OfficialFritos) and Facebook (Fritos).
About Frito-Lay North
America
Frito-Lay North
America is the $23 billion
convenient foods division of PepsiCo, Inc. (NASDAQ: PEP), which is
headquartered in Purchase, NY.
Frito-Lay snacks include Lay's and Ruffles potato chips, Doritos
and Tostitos tortilla chips and branded dips, Cheetos snacks,
Stacy's pita chips, PopCorners popped-corn snacks, SunChips
multigrain snacks and Fritos corn chips. The company operates 30+
manufacturing facilities across the U.S. and Canada, more than 200 distribution centers and
services 315,000 retail customers per week through its
direct-store-delivery model. Learn more about Frito-Lay at the
corporate website, www.fritolay.com, on Twitter (@fritolay), on
Instagram (@fritolay) and on Facebook (Frito-Lay).
About PepsiCo
PepsiCo products are enjoyed by
consumers more than one billion times a day in more than 200
countries and territories around the world. PepsiCo
generated $70 billion in net revenue in 2020, driven by a
complementary beverage and convenient foods portfolio that includes
Lays, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker,
and SodaStream. PepsiCo's product portfolio includes a wide range
of enjoyable foods and beverages, including many iconic brands that
generate more than $1 billion each in estimated annual
retail sales.
Guiding PepsiCo is our vision to Be the Global Leader in
Beverages and Convenient Foods by Winning with PepsiCo Positive
(pep+). pep+ is our strategic end-to-end transformation that puts
sustainability at the center of how we will create value and growth
by operating within planetary boundaries and inspiring positive
change for planet and people. For more information,
visit www.pepsico.com.
About USA Mullet
Championship
USA Mullet
Championships began with an adult competition in 2020 as a
marketing idea for Bridge Street Exchange, a men's shop owned by
USA Mullet Championships President
Kevin Begola. After local success in
Michigan, the contest expanded its
scope to a national event, including a kid's contest. For more
information, visit https://mulletchamp.com,
https://www.facebook.com/mulletchampUSA/ or on Instagram and
Twitter: @mulletchampusa.
About Floyd's 99
Barbershop
Floyd's 99
Barbershop is a family-owned company, established in 1999 by
brothers Paul, Rob, and Bill O'Brien on the principle
that success is driven by providing superior client service and
that satisfied employees result in satisfied clients. From the
diverse styles and personalities of the stylists and barbers, to
the signature rock-and-roll poster wall plastered with a time
machine of music memorabilia, Floyd's 99 is creating a welcoming,
all-inclusive environment while offering custom haircuts, colors,
waxing, and shaves to everyone, including men, women, and children.
Floyd's 99 Barbershop operates
more than 133 locations in 14 states. For more information on
franchising opportunities, please visit
www.floydsbarbershop.com.
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SOURCE Frito-Lay North
America