Partnership with the Women's
Sports Foundation includes program funding and one-of-a-kind
"Gallery of Greats" experience and memorabilia exhibit in
New York City, immersing fans in
the legacy and future of female athletes
PLANO,
Texas, July 26, 2023 /PRNewswire/ -- Frito-Lay North America (Frito-Lay), a North
American Tournament Supporter and the Official USA Snack of the FIFA Women's World Cup
Australia & New Zealand 2023™,
today announced it is expanding its "All-In with Frito-Lay"
initiative through a $400,000
contribution to the Women's Sports Foundation (WSF), a national
non-profit that expands access and opportunities for girls and
women in sports so they can play, compete, and lead without
barriers.
"Last year, Frito-Lay pledged to increase accessibility in
sports and break barriers for young athletes across the country.
We're continuing this legacy to help approximately 50,000 girls and
women join and stay in sports," said Brett
O'Brien, Chief Marketing Officer of Frito-Lay North America. "As the FIFA Women's
World Cup captivates the world and inspires fans, we are proud to
champion, spotlight and help make the sporting dreams of young
athletes a reality."
All-In With Frito-Lay Initiative
The 'All-In with Frito-Lay' initiative, established in 2022, is
a three-year, $1 million commitment
to increase equity in soccer. Frito-Lay's donation to WSF will
help girls pursue their passion in sports by increasing access and
opportunity across the country, including programming for 8,000
girls actively playing soccer.
The funding will enable WSF to train and work directly with
1,000 coaches through the organization's "We Play Interactive™"
training resource, a free digital platform that helps
professionally develop and train coaches and program leaders to
create environments where all girls can thrive. These coaches will
reach an estimated 50,000 girls in their sport-based community
programs.
"Our Foundation's vision is a future where every girl and woman
have equal opportunity to realize their full potential through the
power of sports — both on and off the field of play," said WSF CEO
Danette Leighton. "We know from our
extensive research1 that girls and young women drop out
of sports at higher rates compared to their male counterparts. To
keep them in the game, it is imperative to have organizations,
corporations and brands join us in expanding access and
opportunities. We are grateful to have a consumer brand powerhouse
like Frito-Lay help us deepen our impact and inspire more girls and
women to experience the transformative power of sports."
"Gallery of Greats" Exhibit
Just in time for the FIFA Women's World Cup 2023™,
Frito-Lay is teaming up with WSF to host a one-weekend experience
and memorabilia exhibit, called "Gallery of Greats," in
New York City now through
Saturday, July 29. To inspire young
athletes to keep pursuing their sports aspirations, Frito-Lay's
"Gallery of Greats" allows visitors to experience the past, present
and future of greatness in women's sports and celebrate the
tournament. The experience includes:
- A one-of-a-kind display of women's sports
memorabilia, fandom and culture, courtesy of WSF, chronicling
the stories of iconic women athletes who broke barriers and altered
sports culture for the better.
- A celebration of the FIFA Women's World Cup™, allowing
fans of all ages to cheer, snack and watch history in the making
with their favorite Frito-Lay snacks.
- A dedication to the nine 2023 finalists of the Cracker
Jack® brand's I Am Cracker Jill®
Award, which champions the dreams and exceptional
accomplishments of young women athletes who are changing the face
of sports today.
Frito-Lay's "Gallery of Greats" is open to the public now
through Saturday, July 29, and is
free to visitors. The exhibit is in New
York City's Meatpacking District at 401 W 14th Street and
open from 11 a.m. to 7 p.m. EDT on Thursday
and Friday, and from 10 a.m. to 6
p.m. EDT on Saturday.
I Am Cracker Jill
Frito-Lay's commitment to sports equity also comes to life
through the introduction of Cracker Jill®, a Cracker
Jack® initiative to make more girls and women feel
represented in sports and provide funding to fuel their sports
endeavors. Over the past two years, Cracker Jack® and
WSF have partnered together with this initiative to support the
Foundation's research, advocacy and community programming to help
girls and women across the country reach their potential in sports
and life. The stories of the recently announced I Am Cracker
Jill Award finalists and the grand prize winner featured on
limited-edition Cracker Jill® packaging are inspiring
young athletes across the nation and are featured in the "Gallery
of Greats" exhibit.
The FIFA Women's World Cup Australia & New Zealand 2023™ is currently underway and
will conclude on August 20. For more
information about the tournament, visit FIFA.com.
About Frito-Lay North
America
Frito-Lay North America, Inc. is
the $23 billion convenient foods
division of PepsiCo, Inc. (NASDAQ: PEP), which is headquartered in
Purchase, NY. Frito-Lay snacks
include Lay's® and Ruffles® potato chips,
Doritos® and Tostitos® tortilla chips and
branded dips, Cheetos® snacks, Stacy's® pita
chips, PopCorners® popped-corn
snack, SunChips® multigrain snacks and
Fritos® corn chips. The company operates 30+
manufacturing facilities across the U.S. and Canada, more than 200 distribution centers and
services 315,000 retail customers per week through its
direct-store-delivery model. Learn more about Frito-Lay at the
corporate website, www.fritolay.com, on Twitter (@fritolay),
on Instagram (@fritolay) and on Facebook (Frito-Lay).
About Cracker Jack
Cracker Jack® brand has been an American favorite for
over 120 years and is one of many Frito-Lay
North America brands— the $23
billion convenient foods business unit of PepsiCo, Inc.
(NASDAQ: PEP), which is headquartered in Purchase, NY. Learn more about Cracker Jack on
Instagram (@crackerjackofficial_) and Facebook (@CrackerJack).
About the Women's Sports Foundation
The Women's Sports Foundation exists to enable girls and women
to reach their potential in sport and life. We are an ally, an
advocate and a catalyst. Founded by Billie
Jean King in 1974, we strengthen and expand participation
and leadership opportunities through research, advocacy, community
programming and a wide variety of collaborative partnerships. From
its inception to Title IX's 50th anniversary in 2022, WSF
invested over $100 million in these
impact efforts, helping to shape the lives of millions of youth,
high school and collegiate student-athletes, elite athletes and
coaches. We're building a future where every girl and woman can
#KeepPlaying and unlock the lifelong benefits of sport
participation. All girls. All women. All sports® To
learn more about the Women's Sports Foundation, please visit
www.WomensSportsFoundation.org.
1
https://www.womenssportsfoundation.org/do-you-know-the-factors-influencing-girls-participation-in-sports/
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SOURCE Frito-Lay North America;
PepsiCo