Ruffles® and KFC® return for an epic collab and 11 flavour-inspired tracks
July 19 2023 - 12:15PM
Get ready to unleash your taste buds and turn up the volume,
because the mouth-watering Ruffles® KFC Original Recipe® Chicken
flavoured chips are back for the second year, bringing MAXIMUM
CRUNCH and MAXIMUM FLAVOUR. To celebrate the return of this
delicious limited-time launch, Ruffles and KFC are dropping
11 Beats and Crunches - a set of explosive tracks
featuring the tantalizing sounds of chicken sizzling and chips
crunching, all inspired by the 11 herbs and spices that make up KFC
Original Recipe® Chicken seasoning.
Each flavourful track was created by combining
unique, experimental sounds like the unmistakable crunch of a
Ruffles ridged potato chip and the first bite into a warm and
crispy piece of Kentucky Fried Chicken. The result? A set of tracks
that offer MAXIMUM crunch and volume. With beats ranging from hip
hop and trap to dance pop and techno, these tracks are ready for
Canadians to lay down their own musical masterpiece by adding their
own unique remix or verse to the beats.
“We’re taking this collab to a whole new level
by bringing the iconic sounds of Ruffles and KFC to the genres of
music Canadians love,” said Lisa Allie, Senior Marketing Director
of PepsiCo Foods Canada. “We can’t wait for our fans to have just
as much fun remixing the tracks as we had making them.”
Ruffles and KFC have teamed up with Canadian
Canadian hip-hop artist, Connor Price, to layer his own remix onto
the 11 Beats and Crunches and want to inspire
Canadians to do the same. As a musician that puts maximum
creativity and maximum energy into his music to release tracks that
turn up the volume on traditional hip-hop music, Connor is the
ultimate partner to put a unique spin on the brands’ beats.
“KFC is truly a sensorial experience, from the smell of our 11
herbs and spices to the epic Finger Lickin’ taste of our crispy,
golden iconic chicken. We are thrilled to partner with Ruffles
again on a product that flew off the shelves and take the sound
experience to a whole new level with tracks by Connor Price,” said
Jordan Sequeira, Brand and Partnerships Manager, KFC Canada.
Follow @RufflesCanada on TikTok or check out the
TikTok music library to stream the Beats and Crunches – the first
few tracks are out today with more set to drop in the coming weeks.
Fans are encouraged to flex their creativity and share unique,
crunchy takes on the tracks with raps, remixes and even dances by
using #RufflesxKFC11Beats. Some fans might even get duetted by
another TikTok creator!
And don’t miss out! Get a bag of Ruffles KFC
Original Recipe Chicken flavoured potato chips today wherever
Ruffles products are sold and at selected KFC restaurants across
Canada.
About Ruffles Ruffles® is
Canada’s favourite ridged potato chip brand, delivering a big,
iconic crunch and mouth-watering taste. Under the Frito-Lay Canada
portfolio, Ruffles offers something for every potato chip snack fan
from coast- to-coast. To learn more about the brand, visit
www.ruffles.ca.
About KFCFounded by Colonel
Harland Sanders in 1952, KFC is now the world's most popular chain
of chicken restaurants. To this day the Colonel's own blend of 11
herbs and spices is still used to season our Original Recipe®
chicken and it still remains a very closely guarded secret. KFC's
specialty is our famous Original Recipe® chicken, but we also
feature a variety of freshly prepared sandwiches and wraps, on the
go snack items, home-style sides, desserts and beverages. Today KFC
Corporation is a subsidiary of YUM! Brands Inc. and operates more
than 23,000 restaurants in more than 140 countries and territories
around the world including more than 600 locations right here in
Canada. To learn more about KFC Canada, visit our website
www.kfc.ca.
About Frito-Lay North
AmericaFrito-Lay North America is the $19 billion
convenient foods division of PepsiCo, Inc. (NASDAQ: PEP), which is
headquartered in Purchase, NY. Frito-Lay snacks include Lay's® and
Ruffles® potato chips, Doritos® tortilla chips, Cheetos® snacks,
Tostitos® tortilla chips and branded dips, SunChips® multigrain
snacks and Fritos® corn chips. The company operates 30+
manufacturing facilities across the U.S. and Canada, more than 200
distribution centers and services 315,000 retail customers per week
through its direct-store-delivery model. Learn more about Frito-Lay
at the corporate website, www.fritolay.ca, on Instagram
(@fritolay_canada) and on Facebook (Frito-Lay Canada).
About PepsiCo Foods
CanadaPepsiCo Foods Canada is comprised of the Frito Lay
Canada and Quaker Canada businesses. The company employs over 6,000
Canadians with seven manufacturing plants and sales and
distribution facilities from coast to coast. Frito Lay Canada is
the country's largest snack food manufacturer and the company's
brands include Lay's®, Doritos®, Tostitos®, Ruffles®, Smartfood®
and Cheetos®. The Quaker brand portfolio includes a wide range of
delicious cereals, oatmeal, rice and corn snacks and snack bars,
and features other prominent brands such as Life®, Quaker Chewy®,
Quaker® Harvest Crunch® and Crispy Minis®. For more information,
please visit www.pepsico.ca.
Contact: Sara Hoffman,
sara.hoffman@citizenrelations.com
A photo accompanying this announcement is available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/13d47807-87b8-47d8-99cc-621a9191a3ac
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