Lay’s® Partners with Three Canadian Musicians to Launch Three Limited Edition Flavours
June 07 2023 - 1:37PM
When it comes to the snack aisle, there’s no bigger icon than
Lay’s® potato chips. As the OG brand that loves to change it up,
the Lay’s® brand is officially launching
Lay’s®
Flavour Icons, three limited edition flavours
inspired by fellow snack brands Doritos®, Smartfood®, and Miss
Vickie’s®. To celebrate, the Lay’s® brand is reinventing the iconic
song Take On Me by A-ha and has partnered with three Canadian
musicians to record their own take on the track in a genre inspired
by each limited edition flavour.
The Flavours
The Lay’s® brand is teaming up with Doritos®
Nacho Cheese, Smartfood® White Cheddar and Miss Vickie’s® Spicy
Dill Pickle - each iconic snacks in their own right - to create
something special for Canadians this summer:
Lay’s® Nacho Cheese flavoured
potato chips, Lay’s® White
Cheddar flavoured potato chips, and
Lay’s® Spicy Dill Pickle
flavoured potato chips.
“True icons are capable of endless reinvention –
and it doesn’t get more iconic than Lay’s,” said Jess Spaulding,
Chief Marketing Officer of PepsiCo Foods Canada. “We are excited to
kick-off summer by supporting the limited edition Lay’s Flavour
Icons by partnering with Canadian artists to reinvent a classic
song inspired by some of the most iconic flavours Canadians
love.”
Lay’s® Flavour Icons are now available at participating
retailers. These limited edition flavours are only available for a
short time, so grab all three flavours while supplies last!
The Musicians
Lay’s® asked three Canadian musicians - City
Fidelia, Crash Adams and Lindsay Ell - to reinvent the iconic song
Take On Me by A-ha, each drawing inspiration from one of the
limited edition flavours. Lay’s® Nacho Cheese (Doritos®) inspired a
hip hop track, Lay’s® White Cheddar (Smartfood®) inspired a pop
track and Lay’s® Spicy Dill Pickle (Miss Vickie’s®) inspired a
country track.
The tracks were created by the following
musicians:
- City Fidelia
(Ottawa, ON)
- A bilingual Canadian rapper,
community builder, and entrepreneur, representing Lay’s® x
Doritos®. He created a bold hip hop take on the hit song in both
English and French.
- Having performed at sold-out shows
in North America, Asia, and Europe, he often considers himself an
artist from a small city with big dreams. His work in his community
has led fans and followers to unofficially dub him the “Mayor of
Ottawa.”
- Crash Adams
(Toronto, ON)
- A best friend duo that creates pop
songs infused with positivity, representing Lay’s® x Smartfood®.
They’ve created a fresh and fun pop version of the iconic hit.
- They are known for hitting the
streets to create viral videos that deliver a dopamine-hit with
their magnetic personalities online. They have over 1.5 billion
views and 4.5M followers on TikTok.
- Lindsay Ell
(Calgary, AB)
- One of country music's most
celebrated female voices, representing Lay’s® x Miss Vickie’s®. She
has delivered her take of the classic song with an added kick that
makes it twangy and tangy.
- Lindsay has two number one Canadian
singles, Criminal and wAnt me back, and earned a 2023 Canadian
Screen Award nomination (Best Host or Presenter, Factual or
Reality/Competition) for her role as Host of Canada's Got
Talent.
Canadians can now listen to their takes at
Lay’s.ca/FlavourIcons and @LaysCanada on YouTube and TikTok. Visit
Lay’s.ca/FlavourIcons to learn more about each flavour and discover
your new soundtrack of the summer!
About Lay’s®
CanadaLay's® potato chips are Canada's favourite
potato chip brand, leading the market share across Canada. Lay's®
is one of PepsiCo Canada's flagship brands. For more information,
please visit www.lays.ca.
About Frito-Lay North
AmericaFrito-Lay North America is the $19 billion
convenient foods division of PepsiCo, Inc. (NASDAQ: PEP), which is
headquartered in Purchase, NY. Frito-Lay snacks include Lay's® and
Ruffles® potato chips, Doritos® tortilla chips, Cheetos® snacks,
Tostitos® tortilla chips and branded dips, SunChips® multigrain
snacks and Fritos® corn chips. The company operates 30+
manufacturing facilities across the U.S. and Canada, more than 200
distribution centers and services 315,000 retail customers per week
through its direct-store-delivery model. Learn more about Frito-Lay
at the corporate website, www.fritolay.ca, on Instagram
(@fritolay_canada) and on Facebook (Frito-Lay Canada).
About PepsiCo Foods
CanadaPepsiCo Foods Canada is comprised of the Frito Lay
Canada and Quaker Canada businesses. The company employs over 6,000
Canadians with seven manufacturing plants and sales and
distribution facilities from coast to coast. Frito Lay Canada is
the country's largest snack food manufacturer and the company's
brands include Lay's®, Doritos®, Tostitos®, Ruffles®, Smartfood®
and Cheetos®. The Quaker brand portfolio includes a wide range of
wholesome cereals, oatmeal, rice and corn snacks and snack bars,
and features other prominent brands such as Life®, Quaker Chewy®,
Harvest Crunch® and Crispy Minis®. For more information, please
visit www.pepsico.ca.
For further information, please
contact:
Jaclyn Farrell, Citizen Relations -
jaclyn.farrell@citizenrelations.com
A photo accompanying this announcement is available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/f49c742d-2e4f-4d05-9c28-dbbefef0b85a
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