Bold New Flavors will be unveiled via a
#FlavorRevealContest – a twist on the gender reveal – offering
daring snackers a chance to win epic prizes
PLANO,
Texas, April 4, 2023 /PRNewswire/ -- In a
first-of-its-kind mash-up, Jack
Link's and Frito-Lay are combining Jack Link's high-quality meat snacks and
Frito-Lay's fan-favorite flavors to offer snackers the new
Jack Link's Doritos® Spicy Sweet
Chili flavored and Flamin' Hot® flavored Original beef jerky and
meat sticks.
"It takes legendary brands like Jack
Link's and Frito-Lay to create innovative offerings that
truly level up the snacking experience," said Leslie Vesper, vice president of marketing at
Frito-Lay. "We know our snack fans are loyal to the iconic flavors
we've created across our Frito-Lay brands, so this is the perfect
opportunity to bring bold flavors in a new form. I can't wait for
jerky and meat stick lovers to experience these new products that
will take their taste buds to the next dimension of snacking."
"Jack Link's has always been
about pushing boundaries and bringing bold experiences to our fans
through our high-quality meat snacks," said Stephanie Leibke, vice president of marketing
for the Jack Link's brand. "Through this legendary collaboration
with Frito-Lay, we can take consumers on the next epic snacking
adventure we know they are hungry for."
#FlavorRevealContest on TikTok
While gender reveals are a popular cultural trend for expanding
families, it's often just an experience for expecting parents.
Through the epic collaboration between Jack Link's and Frito-Lay, snackers don't need
to wait for something epic – they can do it right now, with a meaty
twist!
Between now and April 28, snackers
are encouraged to try the new, bold flavor mashups and share "what
they're having" with the #FlavorRevealContest on TikTok.
The winning #FlavorRevealContest video will be awarded The
Ultimate Snack Registry featuring a custom branded gaming system,
snowboard and helmet, lounging swag, a branded gaming chair and,
$10,000 in cash. See here for
more information about the contest and Ultimate Snack Registry
prizing*.
Jack Link's Doritos Spicy Sweet
Chili flavored and Flamin' Hot flavored Original beef jerky and
meat sticks are available for purchase online and at retailers
nationwide. To learn more about this collaboration and the
flavors, visit jacklinksfritolay.com, and be sure to follow the
brands on social media at @jacklinksjerky, @flaminhot and
@doritos.
About Frito-Lay North
America
Frito-Lay North America is the $23
billion convenient foods division of PepsiCo, Inc.
(NASDAQ: PEP), which is headquartered in Purchase, NY.
Frito-Lay snacks include Lay's and Ruffles potato chips, Doritos
and Tostitos tortilla chips and branded dips, Cheetos snacks,
Stacy's pita chips, PopCorners popped-corn snack, SunChips
multigrain snacks and Fritos corn chips. The company operates 30+
manufacturing facilities across the U.S. and Canada, more than
200 distribution centers and services 315,000 retail customers per
week through its direct-store-delivery model. Learn more about
Frito-Lay at the corporate website, www.fritolay.com, on
Twitter (@fritolay), on Instagram (@fritolay) and on Facebook
(Frito-Lay).
About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion
times a day in more than 200 countries and territories around the
world. PepsiCo generated more than $86 billion in net
revenue in 2022, driven by a complementary beverage and convenient
foods portfolio that includes Lay's, Doritos, Cheetos, Gatorade,
Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo's product
portfolio includes a wide range of enjoyable foods and beverages,
including many iconic brands that generate more than $1
billion each in estimated annual retail sales.
Guiding PepsiCo is our vision to Be the Global Leader in
Beverages and Convenient Foods by Winning with pep+ (PepsiCo
Positive). pep+ is our strategic end-to-end transformation that
puts sustainability and human capital at the center of how we will
create value and growth by operating within planetary boundaries
and inspiring positive change for planet and people. For more
information, visit www.pepsico.com, and follow
on Twitter, Instagram, Facebook,
and LinkedIn @PepsiCo.
About Jack Link's® Protein Snacks
Jack Link's Protein
Snacks is a global leader in snacking and the No. 1 meat snack
brand in America. Headquartered in Minong,
Wisconsin, Jack Link's Protein Snacks is a family-owned
and operated company that represents a heritage of unsurpassed
quality and innovation since 1986. The company's house of brands is
made up of passionate Team Members, across 11 countries, who share
an uncompromising commitment to deliver awesome products. Jack
Link's Protein Snacks offers premium protein snacks in a
variety of flavors, sizes and price points, appealing to nearly
every consumer and occasion. The Jack Link's Protein Snacks
portfolio of brands includes Jack Link's®, Lorissa's Kitchen®,
Wild River®, Golden Island®, MATADOR®, BiFi®, and Peperami®.
Check out JackLinks.com to learn more about the
brand.
About Link Snacks, Inc. ("Jack
Link's")
Link Snacks is the #1 Meat Snack brand in the U.S. Headquartered
in Minong, Wisconsin, Link Snacks
is a family-owned and operated company that represents a heritage
of quality, safety and innovation. The company is made up of
passionate team members who share an uncompromising commitment to
delivering awesome products. Sold in more than 40 countries, the
Link Snacks' family of companies owns a portfolio of brands that
includes Jack Link's®, Lorissa's
Kitchen®, Wild River®, Golden Island®, MATADOR®, BiFi®, and
Peperami®. www.jacklinks.com
*NO PURCHASE NECESSARY TO ENTER. Open to legal US
residents, 18+ (19+AL & NE). Void where prohibited. Begins
9:00:00 am ET on 4/04/23 & ends 9:00:00
pm ET on 4/28/23. Entries will be judged by Sponsor or its
designee in its sole discretion. Subject to Official Rules
available at https://campaign.rtm.com/JACKLINKSFLAVORREVEAL/.
Sponsor: Frito-Lay, Inc., 7701 Legacy Drive, Plano, Texas 75024-4099.
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SOURCE Frito-Lay