Organigram Launches HOLY MOUNTAIN to Further Support Its Strong Position in the Dried Flower and Hash Categories
November 23 2022 - 06:00AM
Business Wire
HOLY MOUNTAIN product portfolio will primarily
focus on value whole flower and concentrates
Organigram Holdings Inc. (NASDAQ: OGI) (TSX: OGI), (the
“Company” or “Organigram”), a leading licensed producer of
cannabis, is pleased to announce the launch of HOLY MOUNTAIN, the
Company’s newest value brand featuring an initial lineup of dried
flower strains and entering the market with value pressed hash.
With the introduction of HOLY MOUNTAIN, Organigram will now offer
value-priced flower in an expanded range of sizes, starting with
3.5g offerings at launch and additional sized formats expected soon
after.
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“The HOLY MOUNTAIN brand will feature iconic flower cultivars
including MAC-1 and R*NTZ. Additionally, the 2g Pressed Hash Cube
represents the newest hash product being produced at our
Quebec-based hash facility located in the foothills of the
Tremblant Mountain,” says Eric Williams Senior Director of
Marketing at Organigram.
The first HOLY MOUNTAIN products to come to market are:
- R*NTZ: Featuring fruit, berry and gas aromas, this
renowned indica draws on its powerhouse Zkittlez and Gelato lineage
and offers a THC range of 18-24%
- MAC-1: MAC-1 buds pair 18-24% THC with citrus, diesel
and spice aromas, and descend from a truly legendary lineage of
Miracle 15 and Alien Cookies
- PRESSED HASH: This 2g hash cube, crafted by the team
known for Organigram-owned Tremblant Hash, features classic rich,
spicy and herbal aromas and THC of 29-36%
Organigram is currently a leading licensed producer1 in the
Canadian cannabis flower category with its two best-selling value
brands, SHRED and Big Bag o’ Buds, which play specifically in the
pre-milled and 28g whole flower categories, respectively. Consumers
and retailers will now have access to Organigram’s high-quality,
Moncton-grown whole flower in multiple sizes at an appealing price
point.
“Organigram is well known for our commitment to listening
closely to our consumers and developing brands and products that
respond creatively to their diverse preferences,” says Beena
Goldenberg, CEO Organigram. “Our goal is not to be everything to
everyone, but rather to have high quality, imaginative products and
brands that successfully appeal to, and engage, our targeted
consumer segments.”
For more information about HOLY MOUNTAIN, visit
holymountaincannabis.ca, @holymountaincannabis on
Instagram and follow @holymtncannabis on Twitter.
Finally, Organigram has launched new value brand Wô Lá,
which has the same value flower focus as HOLY MOUNTAIN but created
specifically for the Quebec market.
Both HOLY MOUNTAIN and Wô Lá are now available at select
retailers across Canada.
About Organigram Holdings Inc.
Organigram Holdings Inc. is a NASDAQ Global Select Market and
TSX listed company whose wholly owned subsidiaries include:
Organigram Inc. and Laurentian Organic Inc., licensed producers of
cannabis and cannabis-derived products in Canada, and The Edibles
and Infusions Corporation, a licensed manufacturer of
cannabis-infused edibles in Canada.
Organigram is focused on producing high-quality, cannabis for
patients and adult recreational consumers, as well as developing
international business partnerships to extend the Company’s global
footprint. Organigram has also developed and acquired a portfolio
of legal adult-use recreational cannabis brands, including Edison,
Big Bag O’ Buds, SHRED, SHRED’ems, Monjour, Laurentian, Tremblant
Cannabis and Trailblazer. Organigram operates facilities in
Moncton, New Brunswick and Lac-Supérieur, Quebec, with a dedicated
edibles manufacturing facility in Winnipeg, Manitoba. The Company
is regulated by the Cannabis Act and the Cannabis Regulations
(Canada).
Forward-Looking Information
This news release contains forward-looking information. Often,
but not always, forward-looking information can be identified by
the use of words such as “plans”, “expects”, “estimates”,
“intends”, “anticipates”, “believes” or variations of such words
and phrases or state that certain actions, events, or results
“may”, “could”, “would”, “might” or “will” be taken, occur or be
achieved. Forward-looking information involves known and unknown
risks, uncertainties and other factors that may cause actual
results, events, performance or achievements of Organigram to
differ materially from current expectations or future results,
performance or achievements expressed or implied by the
forward-looking information contained in this news release. Risks,
uncertainties and other factors involved with forward-looking
information could cause actual events, results, performance,
prospects and opportunities to differ materially from those
expressed or implied by such forward-looking information include
changes to market conditions, consumer preferences and regulatory
climate, and factors and risks as disclosed in the Company’s most
recent annual information form, management’s discussion and
analysis and other Company documents filed from time to time on
SEDAR (see www.sedar.com) and filed or furnished to the Securities
and Exchange Commission on EDGAR (see www.sec.gov). Readers are
cautioned not to place undue reliance on these forward-looking
statements, which speak only as of the date of this press release.
Although the Company believes that the assumptions and factors used
in preparing the forward-looking information in this news release
are reasonable, undue reliance should not be placed on such
information and no assurance can be given that such events will
occur in the disclosed time frames or at all. The forward-looking
information included in this news release are made as of the date
of this news release and the Company disclaims any intention or
obligation, except to the extent required by law, to update or
revise any forward-looking information, whether as a result of new
information, future events or otherwise.
1 Source: Hifyre retail data, October 2022
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version on businesswire.com: https://www.businesswire.com/news/home/20221123005144/en/
For Investor Relations enquiries: investors@organigram.ca For
Media enquiries: Paolo De Luca paolo.deluca@organigram.ca Chief
Strategy Officer, Organigram
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