Commitment to cannabis genetic research and
development continues to drive Organigram’s product development
program
Building on the Company’s ongoing genetic exploration and
product development program, Organigram Holdings Inc.
(“Organigram” or the “Company”) (TSX: OGI) (NASDAQ:
OGI), the parent company of Organigram Inc., a leading producer of
cannabis, is pleased to announce the launch of two new recreational
product offerings:
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the full release here:
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new Edison pre-rolls (Photo: Business
Wire)
- Indi, one of Canada’s only cannabis brands dedicated
exclusively to indica cultivars, and
- Edison Cannabis Co. (“Edison”) indica pre-rolls Black Cherry
Punch, Ice Cream Cake (I.C.C.) and Slurricane
Indi: Speciality Brand Focused on Indicas
With the goal of curating a lineup of potent, interesting and
celebrated indica cultivars, Indi has been created for discerning
indica consumers. The indica-only product line addresses the number
one reason consumers are likely to consume cannabis: to relax and
unwind.i
Skyway Kush is the first strain in the Company’s Indi portfolio.
The strain features a spicy, herbal, and diesel aroma with earthy
undertones and top terpenes including Caryophyllene, Limonene,
Myrcene, Humulene and Terpineol.
The product currently offers a tightly defined THC range between
20% and 23% THC flower. Likewise, all Indi flower is packaged in
rooms with standardized humidity levels to adhere to Organigram’s
freshness standards, and every Indi product is packed with a dual
boost humidity pack to preserve freshness.
“Indi is Organigram’s ode to indicas and the potency, value and
flavour they can offer adult consumers,” says Greg Engel, CEO,
Organigram. “Our goal is to evolve Indi over time, including more
indica strains and limited-time offerings, providing indica users
with a curated collection of interesting indica products.”
Edison Cannabis Co. Indica Pre-rolls: Black Cherry Punch, Ice
Cream Cake (I.C.C.) and Slurricane
Previously launched in the 3.5 g format, Edison indica strains
including high potency Black Cherry Punch and Ice Cream Cake
(I.C.C.) and full flavour Slurricane are now available in a package
of three x 0.5 g pre-rolls. Produced on the Company’s world-class
automated pre-roll equipment, multi-packs offer greater cost
efficiency versus single pre-roll offerings.
All three strains feature a distinct phenotype profile, flavour
and aroma as a result of being grown in one of Organigram’s strain
specific micro-climates.
- Black Cherry Punch: Featuring a THC range of 18%-24%, Black
Cherry Punch’s sweet and floral undertones balance its fruity
flavour and aroma.
- Ice Cream Cake (I.C.C.): A bold and complex cultivar. This
strain pairs 18%-24% THC with sweet, spicy, and savoury
flavours.
- Slurricane: Couples full flavour with a strong 17%-23% THC
range. It has rich notes of blueberries and cream with nutty,
floral undertones.
Edison pre-rolls are packed with high-potency, evenly milled
flower. Our flower is moisture controlled to ensure a fresh,
flavourful and precision packed pre-roll product. Each Edison
pre-roll also has a flush filter, optimizing airflow for a
consistently smooth joint draw.
Research and Development
Genetics research continues to be the focus of Organigram’s
product development strategy. Identifying, sourcing and developing
new cannabis genetics helps the Company strengthen its product
portfolio, and develop robust products with the strain-specific
attributes consumers and retailers are looking for.
“We continue to build a genetic portfolio that differentiates us
in the marketplace,” says Engel. “When we pair the physical
properties, potency, and terpenes found in each plant with the
strain’s preferred growing environment, we can optimize both the
process and the quality of the product. In this way, Organigram
will continue to bring the best products to market for both
retailers and consumers.”
Both Indi flower and Edison pre-rolls are available at select
retailers across the country.
About Organigram Holdings
Inc.
Organigram Holdings Inc. is a NASDAQ Global Select and TSX
listed company whose wholly owned subsidiary, Organigram Inc., is a
licensed producer of cannabis and cannabis-derived products in
Canada.
Organigram is focused on producing high-quality, indoor-grown
cannabis for patients and adult recreational consumers in Canada,
as well as developing international business partnerships to extend
the Company's global footprint. Organigram has also developed a
portfolio of legal adult use recreational cannabis brands including
The Edison Cannabis Company, Indi, SHRED and Trailblazer.
Organigram's facility is located in Moncton, New Brunswick and the
Company is regulated by the Cannabis Act and the Cannabis
Regulations (Canada).
This news release contains forward-looking information. Often,
but not always, forward-looking information can be identified by
the use of words such as “plans”, “expects”, “estimates”,
“intends”, “anticipates”, “believes” or variations of such words
and phrases or state that certain actions, events, or results
“may”, “could”, “would”, “might” or “will” be taken, occur or be
achieved. Forward-looking information involves known and unknown
risks, uncertainties and other factors that may cause actual
results, events, performance or achievements of Organigram to
differ materially from current expectations or future results,
performance or achievements expressed or implied by the
forward-looking information contained in this news release. Risks,
uncertainties and other factors involved with forward-looking
information could cause actual events, results, performance,
prospects and opportunities to differ materially from those
expressed or implied by such forward-looking information include
factors and risks as disclosed in the Company’s most recent annual
information form, management’s discussion and analysis and other
Company documents filed from time to time on SEDAR (see
www.sedar.com) and filed or furnished to the Securities and
Exchange Commission on EDGAR (see www.sec.gov). Readers are
cautioned not to place undue reliance on these forward-looking
statements, which speak only as of the date of this press release.
Although the Company believes that the assumptions and factors used
in preparing the forward-looking information in this news release
are reasonable, undue reliance should not be placed on such
information and no assurance can be given that such events will
occur in the disclosed time frames or at all. The forward-looking
information included in this news release are made as of the date
of this news release and the Company disclaims any intention or
obligation, except to the extent required by law, to update or
revise any forward-looking information, whether as a result of new
information, future events or otherwise.
i CANNABIS PURCHASE DRIVERS RESEARCH REPORT, June 2020
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version on businesswire.com: https://www.businesswire.com/news/home/20210330005420/en/
For Investor Relations enquiries:
Amy Schwalm Vice President, Investor Relations
Amy.Schwalm@organigram.ca (416)
704-9057
For Media enquiries: Marlo Taylor
mtaylor@gagecommunications.ca
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