CEDAR KNOLLS, N.J.,
Feb. 7, 2019 /PRNewswire/
-- MYOS RENS Technology Inc. ("MYOS" or "the Company")
(NASDAQ: MYOS), an advanced nutrition company and the owner of
Fortetropin®, a proprietary bioactive composition
derived from fertilized egg yolk that helps build lean muscle,
announced an endorsement partnership with NBA superstar
Aaron Gordon of the Orlando Magic.
Gordon will serve as an endorser of Yolked®, our
NSF Certified for Sport® branded sports nutrition
product, to the millions of basketball fans across the
world.
"I'm thrilled to be joining the Yolked family," said Gordon.
"This is a special product that can help any athlete reach new
heights. I'm excited to help tell that story."
"We're beyond excited to be working so closely with Aaron and
his team," said MYOS CEO Joseph
Mannello. "He's not only a fantastic athlete but an even
better person– a perfect representative for our brand."
After being introduced to Yolked, Gordon and his team were
immediately impressed by the depth of clinical research behind the
product and its potential to unlock new levels of performance for
athletes of all levels.
"Yolked is a very exciting, unique product that's been a
terrific addition to Aaron's training program," said Gordon's
personal trainer, Jordan White.
"We're always looking for ways to enhance physical performance. To
find an effective, all-natural, NSF-certified product like Yolked,
is ideal."
Gordon will represent Yolked through a variety of media
channels, including social media and traditional formats, and serve
as a face of the brand. This is the first major athlete endorsement
inked for Yolked, but will not be the last.
"Over the next few months, we plan to announce more additions to
Team Yolked," Mannello said. "We're interested in athletes who
embody the core principles of the brand: youthful, ascendant,
unique, and positive."
In addition to adding Gordon to its stable of influencers,
Yolked has also expanded its national college athletics marketing
campaign via partnerships with nine (9) universities. Since the
beginning of the year, Yolked has had a prominent presence in
college basketball via TV-visible courtside LED signage seen on
nationally televised games, introducing the brand to millions of
fans across the country. Beyond the TV-visible signage, Yolked is
featured on each athletic department's official website and
official social media channels and is a staple at basketball home
games as sponsor of nightly on-court fan contests and t-shirt toss
promotions.
"College sports is a great place to grow the Yolked brand
because of the tremendous youthful energy that exists on these
campuses," Mannello said. "And beyond reaching young people, there
are millions of health-conscious fans and alumni who would
greatly benefit from Yolked. These are the audiences we want to
reach."
In the fall, Yolked will be prominently featured throughout the
college football season with in-stadium signage, on-site
experiential activations, digital assets, social media, and
more.
Gordon's deal with Yolked was negotiated by IMG on behalf of
Yolked and WME on behalf of Gordon.
About Aaron
Gordon
Aaron Gordon is
in his 5th season with the Orlando Magic. Universally known as one
of the NBA's most dynamic athletes, Gordon wowed the basketball
world with his jaw-dropping performance in the 2016 Slam Dunk
Contest. During the 2017-18 season, Gordon posted career highs in
both scoring and rebounding with 17.6 points per game and 7.9
rebounds per game. In his one year at the University of Arizona, Gordon was named the Pac 12
Freshman Player of the Year. He's recently displayed his acting
skills and crossover appeal by starring in the 2018 film, Uncle
Drew. Gordon is also very active in
the community. This summer, he plans to launch CodeOrlando, a STEM
program providing opportunities for underprivileged youth in the
Orlando area.
About Yolked®
Yolked® is an NSF
Certified for Sport® all-natural sports nutrition
product designed to work in conjunction with your protein of choice
and helps your body utilize that protein more efficiently. Its key
ingredient Fortetropin®, is made through a patented
process that maintains the vital nutrients of fertilized egg yolks
to help build more lean muscle and decrease muscle loss. For
more information, please visit www.yolked.com.
About MYOS RENS Technology Inc.
MYOS RENS
Technology Inc. (MYOS), "The Muscle Company®", is a
Cedar Knolls, NJ-based advanced
nutrition company that develops and markets products that improve
muscle health and performance. MYOS is the owner of
Fortetropin®, a fertilized egg yolk-based product
manufactured via a proprietary process to retain and optimize its
biological activity. Fortetropin has been clinically shown to
increase muscle size and lean body mass in conjunction with
resistance training. MYOS believes Fortetropin has the potential to
redefine existing standards of physical health and wellness. For
more information, please visit www.MYOSRENS.com.
Forward-Looking Statements
Any statements in
this release that are not historical facts are forward-looking
statements. Actual results may differ materially from those
projected or implied in any forward-looking statements. Such
statements involve risks and uncertainties, including but not
limited to those relating to product and customer demand, market
acceptance of our products, the ability to create new products
through research and development, the successful results of
strategic initiatives, the successful launch of our products,
including Qurr®,
Yolked®, MYOS Enteral Nutrition Formula
and MYOS Canine Muscle Formula® products, the
success of our launch with The Vitamin Shoppe®, the
success of our research and development, the results of the
clinical evaluation of Fortetropin® and its
effects, the ability to enter into new partnership opportunities
and the success of our existing partnerships, the ability to
generate the forecasted revenue stream and cash flow from sales of
our products, the ability to continue increasing our revenue and
gross profit margins, the ability to achieve a sustainable,
profitable business, the effect of economic conditions, the ability
to protect our intellectual property rights, competition from other
providers and products, the continued listing of our securities on
the Nasdaq Stock Market, risks in product development, our ability
to raise capital to fund continuing operations, and other factors
discussed from time to time in our filings with the
Securities and Exchange Commission. We undertake no obligation to
update or revise any forward-looking statement for events or
circumstances after the date on which such statement is made
except as required by law.
These statements have not been evaluated by the Food and Drug
Administration. Our products are not intended to diagnose, treat,
cure or prevent any disease.
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SOURCE MYOS RENS Technology Inc.