Pokemoto Sees
300%+ Future Location Growth with 40 New Locations Inked, Open or
Under Construction
Muscle Maker
Inc's Pokemoto Division Expands with New Franchise Agreement
Signed, Extending Market Leader Position in Connecticut as
Largest Hawaiian Poke Chain
LEAGUE CITY,
TX -- February 7,
2022 -- InvestorsHub NewsWire -- Muscle
Maker, Inc.'s (Nasdaq: GRIL) newest
subsidiary Pokemoto, today announced
it has signed a new franchise agreement
in Connecticut, the brand's core market with the strongest
presence of Pokemoto eateries. With this latest addition,
Connecticut now has 15 Pokemoto locations (10 currently open and 5
future franchise locations). Pokemoto is the largest Hawaiian
Poke chain in the Connecticut market today with plans to continue
its expansion through franchising efforts and company owned
locations across multiple states.
This signing brings the total of new franchise
agreements inked to 31 since November 2021. The 31 new
agreements, once opened, along with the nine recently opened or
under construction locations would represent a Pokemoto division
expansion of over 300% since its acquisition in May 2021.
The new franchise
agreement in Connecticut is focused on Hartford County;
specifically the town of Berlin, CT. This will be the second
Pokemoto eatery in Hartford County, the first being in downtown
West Hartford, CT. The real estate team is focused on high
traffic shopping plazas with a strong Millennial and Gen Z
presence, a demographic focal point for the Hawaiian poke
brand.
"We believe
Pokemoto franchising is our growth vehicle. When
we added Pokemoto to our "healthier for you"
portfolio of brands in May, 2021, we had 13 open
locations which quickly grew to 19 locations. In
addition, we have now signed 31 franchise agreements and
3 more company locations are under construction. This brings
our total open or under development store count
to 53" said Mike Roper, CEO of Muscle Maker, Inc. "Connecticut
is where the Pokemoto brand started and we're the largest poke
player in the market with 10 open locations and 5 new agreements in
place. We're proud of our expansion efforts as we have
been executing tirelessly against our franchising and
growth plans since the acquisition. Just last week we
announced expanding into Florida. We're thrilled to see
our internal growth plans coming to fruition.
We've recently ramped up our internal infrastructure by adding
a franchise sales team and a training team to support the
expansion. We are excited to be executing against our business
model and leveraging our experienced management team in a way that
compliments their business strengths. The brand has been
pulling numerous franchise sales driving levers
such as partnering with franchise sales
brokers like Franserve, engaging SEO and
digital franchise marketing agencies and attending
franchise expos to further our reach. In
fact, the Pokemoto franchise sales team had a
successful showing at the NJ/NY franchise expo last weekend and
will be hosting a franchise discovery day on February 9 and 10 at
the Stamford, CT location. We welcome any interested
prospective franchisee partners to attend to learn about
what makes Pokemoto different."
Pokemoto currently has open locations in six states
– Connecticut, Rhode Island, Massachusetts, Georgia, Maryland
and Virginia and is coming soon to New York, Mississippi and
Florida.
For more
information on Pokemoto franchising or the upcoming discovery day
in Stamford, CT visit www.pokemoto.com/franchise
About
Pokemoto
Pokemoto has
nineteen open locations in six states – Connecticut, Rhode Island,
Virginia, Massachusetts, Maryland and Georgia with future franchise
locations coming soon in New York, Massachusetts, Connecticut,
Florida and Mississippi. Pokemoto offers up chef-driven
contemporary flavors with fresh delectable and healthy ingredients
such as Atlantic salmon, Ahi tuna, fresh mango, roasted cashews and
black caviar tobiko that appeals to foodies, health enthusiasts,
and sushi-lovers everywhere. Guests can choose from a list of
signature bowls or be bold and build their own unique combination
of a base, protein and various toppings and nine different sauces.
Vegetarian options are available, and the bowl combinations are
virtually limitless. The colorful dishes and modern chic dining
rooms provide an uplifting dining experience for guests of all
ages. Customers can dine in-store or order online via third party
delivery apps for contactless
delivery.
About Muscle
Maker, Inc.
Muscle Maker, Inc. is the
parent company of "healthier for you" brands delivering
high-quality healthy food options to consumers through traditional
and non-traditional locations such as military bases, universities,
ghost kitchens, delivery and direct to consumer ready-made meal
prep options. Brands include Muscle Maker Grill, Pokemoto, Superfit
Foods, Healthy Joe's and multiple ghost kitchen brands such as Meal
Plan AF, Wrap it up Wraps, Bowls Deep, Burger Joe's, MMG Smoothies,
Mr. Tea's House of Boba, Gourmet Sandwich Co and Salad Vibes.
Our menus highlight healthier versions of traditional and
non-traditional dishes and feature grass fed steak, lean turkey,
chicken breast, Ahi tuna, salmon, shrimp, tofu and plant-based
options.
For more information on
Muscle Maker, Inc, visit www.musclemakergrill.com, for more information on Pokemoto visit
www.pokemoto.com or for more
information on Superfit Foods visit www.superfitfoods.com.
Forward-Looking
Statements
This press release may
include "forward-looking statements" pursuant to the "safe harbor"
provisions of the U.S. Private Securities Litigation Reform Act of
1995. To the extent that the information presented in this press
release discusses financial projections, information, or
expectations about our business plans, results of operations,
products or markets, or otherwise makes statements about future
events, such statements are forward-looking. Such forward-looking
statements can be identified by the use of words such as "should",
"may," "intends," "anticipates," "believes," "estimates,"
"projects," "forecasts," "expects," "plans," and "proposes."
Although we believe that the expectations reflected in these
forward-looking statements are based on reasonable assumptions,
there are a number of risks and uncertainties that could cause
actual results to differ materially from such forward-looking
statements. You are urged to carefully review and consider any
cautionary statements and other disclosures, including the
statements made under the heading "Risk Factors" and elsewhere in
documents that we file from time to time with the SEC.
Forward-looking statements speak only as of the date of the
document in which they are contained, and Muscle Maker, Inc does
not undertake any duty to update any forward-looking statements
except as may be required by law.
Contact:
Muscle Maker Grill
Marketing:
marketing@musclemakergrill.com
Investor Relations:
IR@musclemakergrill.com
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