Diamond Foods Welcomes 2013 by Hosting Successful and Healthy Emerald(R) Nuts Midnight Run in New York City
January 10 2013 - 7:00PM
Diamond Foods, Inc. (Nasdaq:DMND) announced today that the Emerald
Nuts' Midnight Run in New York City's Central Park was successful
in building brand awareness among consumers who embrace healthy,
active lifestyles. The four-mile run organized by New York Road
Runners is held at midnight each New Year's Eve in New York City
and features a large fireworks display and a costume contest.
Emerald Nuts, the title sponsor of the New Year's event for the
past nine years, also provided runners and spectators with Emerald
products and prizes throughout the night. Emerald Breakfast
on-the-go! Nut and Granola Mix samples kept the crowd energized
well past midnight, while Emerald 100 calorie packs were the
perfect post-race snack for runners.
"The Emerald brand is committed to providing consumers with
indulgent, guilt-free snacks that will help power them through
their busy day, even if it includes the middle of the night," said
Andy Allcock, Director of Marketing for Emerald and Pop Secret.
"For those 5,000 runners who participated, the Emerald Nuts
Midnight Run was a healthy way to start the New Year."
Among many professional athletes who attended the event,
Christian Thompson of Elkins Park, Pennsylvania, won the men's
division with a time of 18 minutes, 49 seconds. Delilah DiCrescenzo
of New York, New York, won the women's division, with a time of 21
minutes, 7 seconds.
The Emerald Nuts Midnight Run is one of Emerald's longstanding
running events. Emerald's next running event, The Emerald Across
the Bay 12K over the Golden Gate Bridge, will be held March 17th,
2013 in San Francisco and has been called "The Best Bridge Run in
America" by Runner's World magazine.
About Diamond
Diamond Foods is an innovative packaged food company focused on
building and energizing brands including Kettle Brand® Chips,
Emerald® snack nuts, Pop Secret® popcorn and Diamond of California®
nuts. Diamond's products are distributed in a wide range of stores
where snacks and culinary nuts are sold. For more information
visit our corporate web site: www.diamondfoods.com.
The Diamond Foods, Inc. logo is available at
http://www.globenewswire.com/newsroom/prs/?pkgid=6112
About NYRR
New York Road Runners was founded in 1958 when a small group of
passionate runners vowed to bring running to the people. Over the
past 54 years, NYRR has grown from a local running club to the
world's premier community running organization. NYRR's mission is
to empower everyone, of all ages and abilities—beginners and
competitive athletes, the young and the elderly, adult
professionals and underserved schoolchildren—to improve their
health and well-being through the power of running and fitness.
NYRR's races, community events, instruction and training
resources, and youth programs give hundreds of thousands of people
each year the motivation, know-how, and opportunity to start
running and keep running for life. NYRR's premier event, the famed
ING New York City Marathon, attracts the world's top pro runners
and committed amateurs alike while also raising millions of dollars
annually for charity and driving economic impact for the City. But
NYRR is equally committed to the runners of tomorrow, passionately
providing youth fitness programs that educate and inspire more than
100,000 kids in underserved communities in New York City, all 50
states, and around the world.
Headquartered in New York City, NYRR implements a unique
nonprofit model that teams contributed and earned income to make
all its efforts possible. To learn more, please visit
www.nyrr.org.
CONTACT: Investors:
Linda Segre
SVP, Corporate Strategy
Diamond Foods
(415)230-7952
lsegre@diamondfoods.com
Media:
Stephen Sibert
VP, Corporate Affairs
Diamond Foods
(415)445-7444
ssibert@diamondfoods.com
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