SAN MATEO, Calif., June 24, 2015 /PRNewswire/ -- Marketo,
Inc. (NASDAQ: MKTO), today announced a strategic relationship
and integration with Gimbal, Inc., the leader in
location and proximity-based mobile engagement. Through this
integration, marketers can better personalize their engagement and
communicate with customers and prospects wherever they are with the
use of mobile location technology.
Marketo will be hosting a live demonstration of this technology
at Cannes Lions Data & Innovation Festival. On Thursday, June 25, from 10:54 to 11:04 a.m. in the Palais des Festivals,
attendees will be able to see how Marketo is revolutionizing
location-based marketing by leveraging powerful Gimbal technology
in combination with marketing automation.
According to a recent report from the Economist Intelligence
Unit on behalf of Marketo, 50 percent of nearly 500 senior-level
marketers around the world cited real-time mobile personalized
technology as one of the top trends set to shape the future of
marketing. Bluetooth Low Energy beacon adoption is on the rise
among retailers, while marketers in industries such as automotive,
higher education, and technology are also looking to incorporate
customer insights gleaned from micro-location into their mobile and
marketing strategies.
Gimbal, currently a member of Marketo's LaunchPoint™ partner
ecosystem, is integrated into Marketo's recently launched Mobile
Marketing Engagement platform. The Gimbal platform provides
marketers with valuable location information, which can be passed
through the client's engagement marketing engine, signaling next
steps for marketers based on opt-in customer behavioral data.
"The future of marketing is centered on marketers' ability to
engage their customers everywhere. By teaming up with Gimbal,
marketers now have access to both rich proximity data and customer
behavioral data from Marketo so they can send the right message at
the right time," said Steve
Sloan, senior vice president of partnerships and product
strategy at Marketo. "By bringing mobile into a comprehensive
marketing strategy, we are continuing to break down silos so
marketers can demonstrate innovation and business impact on their
organizations."
"Gimbal's location-aware technology combined with Marketo's
marketing automation will provide even more precise and relevant
location-based mobile engagement," said Kevin Hunter, chief operating officer,
Gimbal. "Gimbal's expertise in macro- and micro-location,
combined with Marketo's industry-leading marketing automation
software will give marketers endless opportunities to interact with
customers wherever they are based on location and proximity
triggers."
To learn more about this partnership, please visit
http://launchpoint.marketo.com/gimbal-inc/1966-location-and-proximity-based-engagement/.
About Marketo
Marketo (NASDAQ: MKTO) provides
the leading marketing software and solutions designed to help
marketers master the art and science of digital marketing. Through
a unique combination of innovation and expertise, Marketo is
focused solely on helping marketers keep pace in an ever-changing
digital world. Spanning today's digital, social, mobile and offline
channels, Marketo's Engagement Marketing Platform powers a set of
breakthrough applications to help marketers tackle all aspects of
digital marketing from the planning and orchestration of marketing
activities to the delivery of personalized interactions that can be
optimized in real-time. Marketo's applications are known for their
ease-of-use, and are complemented by the Marketing Nation®, a
thriving network of more than 400 third-party solutions through our
LaunchPoint® ecosystem and over 50,000 marketers who share and
learn from each other to grow their collective marketing expertise.
The result for modern marketers is unprecedented agility and
superior results. Headquartered in San
Mateo, CA with offices in Europe, Australia and Japan, Marketo serves as a strategic marketing
partner to more than 3,950 large enterprises and fast-growing small
companies across a wide variety of industries. For more
information, visit www.marketo.com.
About Gimbal, Inc.
Gimbal, Inc. is connecting brands,
venues, events and retailers with their customers in exciting new
ways by providing leading-edge mobile technologies and solutions.
With advanced geofencing, the world's largest deployment of
industry-leading BLE beacons, location-based engagement, analytics,
unmatched security features and privacy controls, the Gimbal
platform helps drive mobile app engagement and loyalty. Visit
www.gimbal.com for more information.
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SOURCE Marketo