Lottery.com Signs Agreement with T-Mobile to Become the Exclusive Digital Lottery Brand for In-Vehicle Advertising
February 22 2022 - 7:00AM
Lottery.com Inc. (Nasdaq: LTRY, LTRYW) (“Lottery.com” or the
“Company”), a leading technology company that is transforming how,
where and when the lottery is played, today announced that it has
signed an agreement with T-Mobile to become the exclusive digital
lottery brand for in-vehicle advertising. Lottery.com will work
with Marketing Solutions, T-Mobile’s fast-growing ad technology
business, to reach audiences through video ads presented on screens
inside rideshare vehicles, where user rides average approximately
fifteen minutes.
As part of the agreement, Lottery.com has the
right as the exclusive digital lottery brand to execute
comprehensive geo-targeted campaigns across a range of highly
engaged consumers in jurisdictions where Lottery.com offers its
services. As Lottery.com enters new states in the U.S., the parties
anticipate that this exclusive advertising arrangement will also
expand.
"We welcome Lottery.com to our roster of leading
brands looking to reach consumers on mobile and on the move,” said
Mike Peralta, VP and GM of Marketing Solutions, a division of
T-Mobile USA. “We look forward to collaborating with the
Lottery.com team, as they leverage our rideshare network, as well
as other core products, including the Magenta Marketing Platform
and the Magenta Audience Network, to boost their advertising
efforts.”
Tony DiMatteo, CEO and Co-Founder of
Lottery.com, commented, “Our exclusive agreement with T-Mobile is
designed to quickly gain brand awareness by reaching a
technologically-savvy and captive audience, who are an ideal
demographic for our convenient online gaming platform. The initial
results demonstrate this and have resulted in high engagement and
conversion rates. With the launch of targeted marketing campaigns
with T-Mobile’s Marketing Solutions team, we continue to advance
our B2C growth strategy.”
About Lottery.com
Lottery.com is a leading technology company that
is transforming how, where and when lottery is played. Its engaging
mobile and online platforms enable players located in the United
States and internationally to remotely purchase legally sanctioned
lottery games. Fans and subscribers look to Lottery.com for
compelling, real-time results on more than 800 lottery games from
more than 40 countries. Additionally, commercial partners and
affiliates can utilize LotteryLink to provide Lottery.com products
to their customers. Through WinTogether.org, Lottery.com is
fundamentally changing how non-profit donors are incentivized to
action by gamifying charitable giving. In all that it does,
Lottery.com’s mission remains the same: an uncompromising passion
to innovate, grow a new demographic of enthusiasts, deliver
responsible and trusted solutions, and promote community and
philanthropic initiatives. For more information, visit
http://www.lottery.com.
Important Notice Regarding
Forward-Looking Statements
This press release contains statements that
constitute “forward-looking statements” within the meaning of
Section 27A of the Securities Act of 1933, as amended (the
“Securities Act”), and Section 21E of the Securities Exchange Act
of 1934, as amended (the “Exchange Act”). All statements, other
than statements of present or historical fact included in this
press release, regarding Lottery.com’s strategy, future operations,
prospects, plans and objectives of management, including those
relating to the agreement with T-Mobile, are forward-looking
statements. When used in this press release, the words “could,”
“should,” “will,” “may,” “believe,” “anticipate,” “intend,”
“estimate,” “expect,” “project,” the negative of such terms and
other similar expressions are intended to identify forward-looking
statements, although not all forward-looking statements contain
such identifying words. These forward-looking statements are based
on management’s current expectations and assumptions about future
events and are based on currently available information as to the
outcome and timing of future events. Except as otherwise required
by applicable law, Lottery.com disclaims any duty to update any
forward-looking statements, all of which are expressly qualified by
the statements in this section, to reflect events or circumstances
after the date of this press release. Lottery.com cautions you that
these forward-looking statements are subject to numerous risks and
uncertainties, most of which are difficult to predict and many of
which are beyond the control of Lottery.com. In addition,
Lottery.com cautions you that the forward-looking statements
contained in this press release are subject to the following
factors: (i) the outcome of any legal proceedings that may be
instituted against Lottery.com; (ii) Lottery.com’s ability to
maintain effective internal controls over financial reporting,
including the remediation of identified material weaknesses in
internal control over financial reporting relating to segregation
of duties with respect to, and access controls to, its financial
record keeping system, and Lottery.com’s accounting staffing
levels; (iii) the effects of competition on Lottery.com’s future
business; (iv) risks related to Lottery.com’s dependence on its
intellectual property and the risk that Lottery.com’s technology
could have undetected defects or errors; (v) changes in applicable
laws or regulations; (vi) risks related to the COVID-19 pandemic
and its effect directly on Lottery.com and the economy generally;
(vii) risks relating to privacy and data protection laws, privacy
or data breaches, or the loss of data; (viii) the possibility that
Lottery.com may be adversely affected by other economic, business,
and/or competitive factors; (ix) the ability of Lottery.com to
achieve its strategic and growth objectives as stated or at all;
and (x) those factors discussed under the heading “Risk Factors” in
the Form S-1 filed by Lottery.com with the SEC on November 18,
2021, and the other documents filed, or to be filed, by Lottery.com
with the SEC. Should one or more of the risks or uncertainties
described in this press release materialize or should underlying
assumptions prove incorrect, actual results and plans could differ
materially from those expressed in any forward-looking statements.
Additional information concerning these and other factors that may
impact the operations and projections discussed herein can be found
in the reports that Lottery.com has filed and will file from time
to time with the SEC. These SEC filings are available publicly on
the SEC’s website at www.sec.gov.
Lottery.com Contact:Matthew
SchlarbVP, Investor Relations(512) 585-7789ir@lottery.com
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