Six Flags to Serve Kraft Heinz Products in Multi-Year Marketing Partnership
February 18 2020 - 7:55AM
Dow Jones News
By Dave Sebastian
Six Flags Entertainment Corp. has struck a multi-year marketing
partnership with Kraft Heinz Co., through which the theme-park
operator would serve products such as Heinz ketchup and Kraft
cheese slices.
Six Flags on Tuesday said Kraft Heinz brands will be presenting
sponsors of certain special events at Six Flags parks during the
partnership, the duration of which wasn't specified.
The brands also would be featured in limited-time-only food
items at certain dining locations, Six Flags said.
Write to Dave Sebastian at dave.sebastian@wsj.com
(END) Dow Jones Newswires
February 18, 2020 07:40 ET (12:40 GMT)
Copyright (c) 2020 Dow Jones & Company, Inc.
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