Why a Platform Approach – Like the One We
Champion at Intel – Is Critical
The following is an opinion editorial by Chris Walker and Jim
Johnson of Intel Corporation.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20201217005225/en/
In 2018, Intel rallied its ecosystem
partners to create an evolved PC experience. They worked together
to innovate beyond the central processing unit and drive innovation
across the entire platform: from silicon to software and beyond.
(Credit: Intel Corporation)
We live in an era where computing is pervasive in how we
interact with society. From work to education to entertainment, the
PC is a critical tool and more essential than ever as the global
pandemic reshapes our world. This PC renaissance features new
capabilities, form factors and a breadth of choice that has risen
to meet our unique modern needs. It has also helped us fuel
consecutive years of industry growth beyond the expectations of
many.
At Intel, we’ve always believed the PC is an enduring device,
which is why in 2018, our team set out to reinvigorate and navigate
a new course for PC innovation. That was the year we started to
rally our ecosystem partners in an industrywide effort to innovate
beyond the central processing unit (CPU) and drive innovation
across the entire platform: from silicon to software and beyond.
The result? An evolved PC experience.
It’s been a journey, and we are by no means done, but it’s a
good opportunity to reflect on how far we’ve come – and where we
still want to go.
Looking back to 2018, our first step was to conduct deep
research to understand what people want and need most from their
PC. This involved our Project Athena innovation program, which
taught us at the most basic level that people want a PC that can
keep up with their daily needs. This means something slightly
different to everyone, but our participants indicated a common need
for features like high-quality touchscreens, reliable connectivity
or simply improved form-factor design. Participants also made it
clear what they were not willing to compromise: performance,
responsiveness and battery life.
Based on this research, we needed to evolve from focusing on
individual innovation – primarily at the CPU level – to
co-engineering, looking at the entire platform. This meant going
beyond the CPU to adjacent silicon, like graphics or connectivity,
and areas like thermals, battery, display, system memory and
storage. It also meant looking for ways to optimize at a software
level, based on the specific operating system and the applications
people use most. Finally, we took a look at any other tuning we
could do across the entire stack.
By looking holistically at the entire platform, we’ve been able
to bring together top industry experts to consider each detail,
finely tuning everything to deliver the best computing experiences
possible.
You can start to see the outcome of this in our new Intel® Evo™
Platform-verified designs. Leveraging our 11th Gen Intel® Core™
processors – the world’s best processor for thin-and-light laptops
– Intel Evo designs have been created hand-in-hand with greater
than 150 partners to deliver more than 140 components for laptop
designs verified to offer the best possible experience.
This massive effort involved over 1 million hours industrywide.
Take for instance the opportunity we saw to extend battery life of
the laptop by addressing the display, the biggest drain on power in
a system. We worked with key suppliers and customers to bring the
1-watt panel to market two years ago by aggregating demand, which
delivered an additional four to eight hours of battery life. Today,
75% of Evo designs are leveraging this capability. Meanwhile,
nearly 40 of the new Intel Evo platform-verified designs have
launched worldwide, including Acer Swift 5, Asus ZenBook Flip S,
Dell XPS 13, HP Spectre x360, Lenovo Yoga 9i and Samsung Galaxy
Book Flex 5G.
A new platform addition we’re excited to unveil today is the
Intel® Visual Sensing Controller (codenamed “Clover Falls”), a
secure companion chip that helps make PCs more smart and secure
through the power of Intel artificial intelligence. This companion
module will first arrive in commercial systems, bringing new
low-power capabilities to the PC and helping it sense and adapt to
its surroundings. For example, the module could help the system
automatically adjust display brightness after detecting user
presence.
“Working with Intel is so much more than buying a processor that
will work with our product,” said Meghana Patwardhan, vice
president of Dell Latitude and Mobility Products. “The
co-engineering effort involves Intel’s dedication to tackling
unique product challenges together and taking the entirety of the
system into consideration – all so we can deliver amazing new
platform features to business users.”
This is just one of many examples being enabled by this
platform-level approach. Now more than ever the PC is an essential
part of our lives, keeping us connected to the people and things we
love most and helping us be productive, whenever, wherever and
however we need to be. At Intel, we promise to keep innovating, to
keep partnering across the industry and to keep delivering the
platforms for the best PC experiences possible.
Chris Walker is corporate vice president and general manager of
the Mobile Client Platforms Group at Intel Corporation. Jim Johnson
is corporate vice president and general manager of Client
Engineering at Intel Corporation.
About Intel
Intel (Nasdaq: INTC) is an industry leader, creating
world-changing technology that enables global progress and enriches
lives. Inspired by Moore’s Law, we continuously work to advance the
design and manufacturing of semiconductors to help address our
customers’ greatest challenges. By embedding intelligence in the
cloud, network, edge and every kind of computing device, we unleash
the potential of data to transform business and society for the
better. To learn more about Intel’s innovations, go to
newsroom.intel.com and intel.com.
World’s best processor for thin-and-light laptops: As measured
by industry benchmarks, Representative Usage Guide testing, and
unique features of the Intel® Core™ i7-1185G7 processor, including
in comparison to AMD Ryzen 7 4800U, across 5 key usages:
productivity, creation, gaming, collaboration, and entertainment.
Visit intel.com/11thgen for more details. Results may vary.
Intel Evo platform-based laptop designs verified to offer the
best possible experience: As measured by industry benchmark and
Representative Usage Guides testing and unique features of 11th Gen
Intel® Core™ i7 processors that power designs, which are
co-engineered as part of Intel’s comprehensive laptop innovation
program Project Athena then tested, measured, and verified against
a premium specification and key experience indicators to ensure
unparalleled user experiences. Visit intel.com/Evo for more
details. Results may vary.
© Intel Corporation. Intel, the Intel logo and other Intel marks
are trademarks of Intel Corporation or its subsidiaries. Other
names and brands may be claimed as the property of others.
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version on businesswire.com: https://www.businesswire.com/news/home/20201217005225/en/
Dan Francisco 1-916-377-9509 daniel.francisco@intel.com
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