TREVOSE,
Pa., May 24, 2022 /PRNewswire/ -- Harte Hanks
Inc. (NASDAQ: HHS), a global customer
experience company, won two prestigious PDMA/ANA Benjamin Franklin
Awards (a.k.a. "Benny Awards") at the 2022 show honoring
creativity, innovation, strategy, and results.
Harte Hanks' winning campaigns were the Sony BRAVIA XR TV
Cognitive Intelligence Launch in the show's Interactive Email
Campaign category and the Sony 360 Reality Audio Speaker Launch in
the Creative Only Email category.
"Our team is humbled and ecstatic to win two more Benny Awards
for our Sony work," says Chris
Castano, Creative Director at Harte Hanks. "We're proud of
the success we've had at this competitive show over the years. A
strong relationship with Sony and our common desire to innovate is
what fuels our teams' passion."
Both winning campaigns promoted new innovations with stunning
animation and content that drove high customer engagement.
- The Sony BRAVIA XR TV Launch campaign had a two-pronged email
strategy—mixing functional with emotional themes—to illustrate the
amazing visionary experience of this new technology.
- The Sony 360 Reality Audio Speaker Launch visually illustrated
its immersive sound as if listeners were at a live concert or
alongside the artist in the studio.
"It's exciting to be honored for our BRAVIA XR TV Launch and 360
Reality Audio Speaker Launch campaigns," says MaryAnn Corpuz, Sr. Marketing Lead at Sony
Electronics. "We'll look to continue breaking barriers in our
future email marketing campaigns with Harte Hanks."
Other recent wins for Harte Hanks and Sony at the PDMA Benjamin
Franklin Awards include:
2021 Sony Alpha 7S III Launch
2019 Sony Dolby Launch; Sony aibo Campaign; Sony MASTER Series TV
Launch
2018 Sony A1E BRAVIA LED Launch; Sony Cyber Monday Email
2016 Best in Show: Sony X900C TV Campaign
The 2022 Benjamin Franklin Awards ceremony took place at The
Corinthian Yacht Club of Philadelphia on May 19,
2022, where agencies and companies representing some of the
biggest brands celebrated the night's winners.
About Harte Hanks:
Harte Hanks (NASDAQ: HHS) is a
leading global customer experience company whose mission is to
partner with clients to provide them with CX strategy, data-driven
analytics and actionable insights combined with seamless program
execution to better understand, attract, and engage their
customers.
Using its unparalleled resources and award-winning talent in the
areas of Customer Care, Fulfillment and Logistics, and Marketing
Services, Harte Hanks has a proven track record of driving results
for some of the world's premier brands including Bank of America,
GlaxoSmithKline, Unilever, Pfizer, HBOMax, Volvo, Ford, FedEx,
Midea, Sony, and IBM among others. Headquartered
in Chelmsford, Massachusetts,
Harte Hanks has over 2,500 employees in offices across the
Americas, Europe and Asia Pacific.
For more information, visit hartehanks.com.
For media inquiries, contact Jennifer
London at Jen.London@HarteHanks.com
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SOURCE Harte Hanks, Inc.