Freshworks Embeds Generative AI to Help Customer Support, Sales and Marketing Teams Improve Quality and Efficiency
March 22 2023 - 8:00AM
Freshworks Inc. (NASDAQ: FRSH) today announced new GPT-based
conversational enhancements to Freshworks’ natively-built AI
powered assistant, Freddy. Using OpenAI’s ChatGPT and underlying
large language models, the latest generative AI capabilities of
Freddy help a wide range of customer-facing professionals work
faster, smarter, and more effectively. Customer service agents
respond quickly to customers and employees in the right tone,
marketers compose more compelling copy in a fraction of the time,
and salespeople craft powerful emails that hook in a prospect.
“We’ve made significant investments in our AI strategy over the
last five years to enhance agent productivity and their customers’
experience. The newest Freddy updates using the latest in GPT large
language models bring even more value to these experiences,” said
Prakash Ramamurthy, Chief Product Officer at
Freshworks. “We are fundamentally transforming how
Freshworks customers will interact with our products through more
conversations and fewer clicks.”
Conversational AI will be embedded via Freddy across Freshworks’
entire customer and employee suite of products. Customer support
agents will deliver faster issue resolution and have higher quality
conversations with customers. Marketers will receive smart customer
segmentation and optimized email content to maximize campaign
efficacy. Sellers will close more deals through recommendations on
opportunities with highest potential.
Today, Freshworks customers participating in the Freddy AI beta
programs are able to:
- Summarize Conversations: Support agents using
Freshchat™ can view an automatic summary of customer
conversations to gain context, rather than reading through an
entire conversation before responding.
- Rephrase Responses: Support agents can replace
casual language with more formal and clear responses.
- Autocomplete Content: Support agents can save
keystrokes and respond faster to customer inquiries, with
predictive sentence completion.
- Generate Articles: Support agents can save
time by creating contextual knowledge-base articles and FAQs using
generative AI and simple prompts.
- Write Email Copy: Marketers using
Freshmarketer™, Freshworks’ marketing automation suite, can write
better email copy in less time to improve open rates and
engagement. Sellers can create personalized emails tailored to
individual prospects’ specific needs and pain points.
Learn more about Freshworks’ Freddy and sign up for the new
Freshchat beta program here, and Freshmarketer beta program
here.
About Freshworks Inc.Freshworks Inc. (NASDAQ:
FRSH) makes business software people love to use. Purpose-built for
IT, customer support, and sales and marketing teams, our products
empower the people who power business. Freshworks is fast to
onboard, priced affordably, built to delight, yet powerful enough
to deliver critical business outcomes. Headquartered in San Mateo,
California, Freshworks operates around the world to serve more than
60,000 customers including Allbirds, Blue Nile, Bridgestone,
Databricks, Klarna, NHS, OfficeMax, and PhonePe. For the freshest
company news visit www.freshworks.com and follow us on Facebook,
LinkedIn and Twitter.
© 2023 Freshworks Inc. All Rights Reserved. Freshworks and its
associated logo is a trademark of Freshworks Inc. All other
company, brand and product names may be trademarks or registered
trademarks of their respective companies. Nothing in this press
release should be construed to the contrary, or as an approval,
endorsement or sponsorship by any first parties of Freshworks Inc.
or any aspect of this press release.
Media Relations Contact:Erika
Howardpr@freshworks.com408-348-1087
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