Enthusiast Gaming Holdings Inc. (“Enthusiast
Gaming” or the “Company”) (NASDAQ:EGLX) (TSX:EGLX), a media and
content platform for video game and esports fans to connect and
engage, today announced its esports organization, Luminosity
Gaming, has renewed its sponsorship deal with G FUEL, The Official
Energy Drink of Esports®, to promote its line-up of gaming and
esports energy and hydration drinks. The extended 18-month
partnership will feature new custom content from G FUEL and pro
gamers on the Luminosity Gaming roster, the launch of a new
limited-edition G FUEL flavour, event activations, giveaways, and
more. The G FUEL logo will continue to be prominently displayed on
Luminosity Gaming’s jerseys, and as part of the expanded
partnership, the logo will also be featured on all official
Enthusiast Gaming merchandise.
Since the partnership started in early 2020,
Luminosity Gaming and G FUEL have continued to create custom
content and deliver unique activations for their fans, such as EGLX
Digital 2020. The four-day video game expo had over 20 activations
— including the Rising Stars competition in which contestants
competed for a $100,000 Luminosity Gaming sponsorship — and was
watched by over 12 million people worldwide.
“This sponsorship renewal is an important
milestone for Enthusiast Gaming as it is another proof point that
we are delivering value to our direct sales clients. We are
thrilled to continue to be working alongside G FUEL, an iconic
brand for gamers, as we give our fans the envelope-pushing content
they have come to know and love us for,” commented Adrian
Montgomery, CEO of Enthusiast Gaming.
“It’s been a pleasure to work with Luminosity
Gaming over the past year and a half and watch it grow to become
the most watched esports organization on Twitch,”
commented Cliff Morgan, Founder and CEO of G
FUEL. “We’re very happy to expand our
partnership with them and continue to collaborate on custom content
and engage with our ever-growing gaming and esports community in
new ways.”
About Enthusiast Gaming
Enthusiast Gaming is building the largest media
and content platform for video game and esports fans to connect and
engage worldwide. Combining the elements of its four core pillars;
Media, Talent, Esports and Experiences, Enthusiast Gaming provides
a unique opportunity and integrated approach to reach and connect
with its coveted GenZ and Millennial audience. Through its
proprietary mix of digital media and entertainment assets,
Enthusiast Gaming has built a vast network of like-minded
communities to deliver the ultimate fan experience.
About G FUEL
As The Official Energy Drink of Esports®, G FUEL
provides gamers with a healthier, more performance-driven
alternative to standard energy and hydration drink products. With
an ever-expanding, sugar-free product lineup that includes a
powdered energy formula, ready-to-drink cans, powered hydration
formula, edible energy crystals, and sparkling hydration, G FUEL
has firmly established itself as the market leader in the gamer
energy drink industry. With over 270,000 5-star Shopper Approved
Ratings, a shipping network that spans over 125 countries, a
newly-forged nationwide retail campaign, and a global social media
footprint of over 1 billion followers, G FUEL maintains the
industry’s largest and most passionate community of fans,
customers, content creators, and partners. Content creators and
partners who include the likes of Luminosity Gaming, xQc,
PewDiePie, Summit1G, NICKMERCS, NoisyButters, KSI, Logic, Roman
Atwood, Activision, SEGA of America, Capcom®, Bethesda Game
Studios, Warner Bros., Disney, Lucasfilm, The Tetris Company,
BANDAI NAMCO Entertainment Inc., RESPAWN Products, SteelSeries, and
Digital Storm.
Join the movement today at GFUEL.com and follow
us on social media @GFuelEnergy.
G FUEL ContactsPress Contact:
media@gfuel.com Distribution and Wholesale Contact:
jim@gfuel.com
Enthusiast Gaming Contacts
Investor Relations:Eric Bernofsky, Chief
Corporate Officer, Enthusiast
Gaminginvestor@enthusiastgaming.com
Media Relations:Carmela Antolino, Provident
Communicationscarmela@providentcomms.com647-287-2286
Neither the TSX Exchange nor its Regulation
Services Provider (as that term is defined in the policies of the
TSX Exchange) accept responsibility for the adequacy or accuracy of
this release.
This news release contains certain statements
that may constitute forward-looking information under applicable
securities laws. All statements, other than those of historical
fact, which address activities, events, outcomes, results,
developments, performance or achievements that Enthusiast Gaming
anticipates or expects may or will occur in the future (in whole or
in part) should be considered forward-looking information. Often,
but not always, forward-looking information can be identified by
the use of words such as "plans", "expects", "is expected",
"budget", "scheduled", "estimates", "forecasts", "intends",
"anticipates", or "believes" or variations (including negative
variations) of such words and phrases, or statements formed in the
future tense or indicating that certain actions, events or results
"may", "could", "would", "might" or "will" (or other variations of
the forgoing) be taken, occur, be achieved, or come to pass.
Forward-looking statements in this news release include, but are
not limited to, statements regarding planned partnership activities
relating to brand activations.
Forward-looking statements are based on
assumptions and analyses made by the Company in light of its
experience and its perception of historical trends, current
conditions and expected future developments, including, but not
limited to, expectations and assumptions concerning: interest and
foreign exchange rates; capital efficiencies, cost saving and
synergies; growth and growth rates; the success in the esports and
media industry; and the Company’s growth plan. While Enthusiast
Gaming considers these assumptions to be reasonable, based on
information currently available, they may prove to be incorrect.
Readers are cautioned not to place undue reliance on
forward-looking statements. In addition, forward-looking statements
necessarily involve known and unknown risks, including, without
limitation, risks associated with general economic conditions; the
timing and filing of the final base shelf prospectus and
corresponding Registration Statement; the potential offering of any
Securities by the Company; uncertainty with respect to the
completion of any future offering; the ability to obtain applicable
regulatory approvals for any contemplated offerings; the ability of
the Company to negotiate and complete future funding transactions;
adverse industry events; and future legislative, tax and regulatory
developments. Readers are cautioned that the foregoing list is not
exhaustive. For more information on the risk, uncertainties and
assumptions that could cause anticipated opportunities and actual
results to differ materially, please refer to the public filings of
Enthusiast Gaming which are available on SEDAR
at www.sedar.com. Readers are further cautioned not to place
undue reliance on forward-looking statements as there can be no
assurance that the plans, intentions or expectations upon which
they are placed will occur. Such information, although considered
reasonable by management at the time of preparation, may prove to
be incorrect and actual results may differ materially from those
anticipated. Forward-looking statements contained in this news
release are expressly qualified by this cautionary statement and
reflect our expectations as of the date hereof, and thus are
subject to change thereafter. Enthusiast Gaming disclaims any
intention or obligation to update or revise any forward-looking
statements, whether as a result of new information, future events
or otherwise, except as required by applicable law.
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