The PGA TOUR and DraftKings Inc. (Nasdaq: DKNG), have announced an
expansion of their multi-year content and marketing relationship
today that now designates DraftKings as the first “Official Betting
Operator of the PGA TOUR.” In July 2019, DraftKings became the
TOUR’s first “Official Daily Fantasy Game of the PGA TOUR” as part
of a multi-year, exclusive arrangement.
“The PGA TOUR couldn’t be more pleased with growing our
collaboration with DraftKings,” said Norb Gambuzza, PGA TOUR Senior
Vice President, Media and Gaming. “The growth in consumption and
fan engagement we have seen over the last year in our DraftKings
Daily Fantasy games has been tremendous. The expansion of the
relationship to now include sports betting is a natural evolution
and one which fully supports and promotes the PGA TOUR’s objectives
of reaching and engaging new segments of fans while introducing
them to our players, tournaments and media platforms.”
By becoming the first to join the TOUR’s Official Betting
Operator program, DraftKings will have rights in the United States
to use PGA TOUR trademarks, rights to advertise within TOUR media
and TOUR partner platforms, plus content and video rights allowing
DraftKings’ Sportsbook solution to create pre-game and post-game
betting programming, as well as distribution of highlights to users
who have placed bets.
"DraftKings and the PGA TOUR have continued to make history with
the innovative additions to our agreement which began last year,”
said Ezra Kucharz, Chief Business Officer of DraftKings. “We are
excited to further our relationship with the PGA TOUR as their
first Official Betting Operator as well. Golf has been an
especially important outlet for fan engagement over these past few
months, and this latest collaboration is a significant next step
for both the golf and gaming industries.”
Several of the most popularly bet PGA TOUR events in DraftKings
company history have occurred since the TOUR’s return in June.
Currently, in terms of sports betting, golf is DraftKings’ fourth
most popular sport.
Fans can access DraftKings Sportsbook and PGA TOUR DraftKings
Fantasy Golf in legal states by visiting www.draftkings.com or by
downloading the DraftKings app via iOS and Android.
Following the Supreme Court’s repeal of the Professional and
Amateur Sports Protection Act in 2018, the TOUR instituted an
integrity program in collaboration with Genius Sports to protect
its competitions from betting-related corruption. Later that year,
the TOUR announced a global partnership with IMG ARENA to license
its official, live scoring data to betting operators all over the
world.
In July 2019, following an update to its sponsorship policies in
the gaming category, the TOUR partnered with DraftKings to relaunch
“PGA TOUR DraftKings Fantasy Golf” with exclusive intellectual
property to differentiate DraftKings in the daily fantasy space.
This past March, The Action Network and the PGA TOUR announced the
launch of GolfBet, a first-of-its-kind, golf-focused betting
content platform.
The PGA TOUR and DraftKings are Platinum Members of the National
Council on Problem Gambling, committed to industry-leading
responsible gaming practices.
The PGA TOUR also runs its free-to-play fantasy games, including
PGA TOUR Fantasy Golf, PGA TOUR One&Done, and PGA TOUR
Champions One&Done. These games and related content can
be found at https://www.pgatour.com/fantasy.html.
About DraftKingsDraftKings Inc.
(Nasdaq: DKNG) is a digital sports entertainment and gaming company
created to fuel the competitive spirits of sports fans with
products that range across daily fantasy, regulated gaming and
digital media. Headquartered in Boston, and launched in 2012 by
Jason Robins, Matt Kalish and Paul Liberman, DraftKings is the only
U.S.-based vertically integrated sports betting operator.
DraftKings is a multi-channel provider of sports betting and gaming
technologies, powering sports and gaming entertainment for 50+
operators across more than 15 regulated U.S. and global markets,
including Arkansas and Oregon in the U.S. DraftKings’ Sportsbook
offers mobile and retail betting for major U.S. and international
sports and operates in the United States pursuant to regulations in
Colorado, Indiana, Iowa, Mississippi, New Hampshire, New Jersey,
New York, Pennsylvania and West Virginia. DraftKings’ daily fantasy
sports product is available in 8 countries internationally with 15
distinct sports categories. DraftKings is the official daily
fantasy partner of the NFL, MLB and the PGA TOUR as well as an
authorized gaming operator of the NBA and MLB.
About PGA TOURBy showcasing golf’s greatest
players, the PGA TOUR engages, inspires and positively impacts our
fans, partners and communities worldwide.
The PGA TOUR, headquartered in Ponte Vedra Beach, Florida,
co-sanctions more than 130 tournaments on the PGA TOUR, PGA TOUR
Champions, Korn Ferry Tour, PGA TOUR Latinoamérica, Mackenzie
Tour-PGA TOUR Canada and PGA TOUR Series-China. Members on the PGA
TOUR represent the world’s best players, hailing from 29 countries
and territories (93 members are from outside the United States).
Worldwide, PGA TOUR tournaments are broadcast to 212 countries and
territories in 23 languages. Virtually all tournaments are
organized as non-profit organizations to maximize charitable
giving. In 2019, tournaments across all Tours generated a record
$204.3 million for local and national charitable organizations,
bringing the all-time total to more than $3 billion.
Fans can follow the PGA TOUR on PGATOUR.COM, the No. 1 site
in golf, on the PGA TOUR app and on social media
channels, including Facebook, Instagram
(in English, Spanish and Korean), LinkedIn, Twitter,
WeChat, Weibo, Toutiao and Douyin.
Forward-Looking Statements Certain statements
made in this release are “forward looking statements” within the
meaning of the “safe harbor” provisions of the United States
Private Securities Litigation Reform Act of 1995. When used in this
press release, the words “estimates,” “projected,” “expects,”
“anticipates,” “forecasts,” “plans,” “intends,” “believes,”
“seeks,” “may,” “will,” “should,” “future,” “propose” and
variations of these words or similar expressions (or the negative
versions of such words or expressions) are intended to identify
forward-looking statements. These forward-looking statements are
not guarantees of future performance, conditions or results, and
involve a number of known and unknown risks, uncertainties,
assumptions and other important factors, many of which are outside
DraftKings’ control, that could cause actual results or outcomes to
differ materially from those discussed in the forward-looking
statements. For a discussion of additional risks and uncertainties,
which could cause actual results to differ from those contained in
the forward-looking statements, see DraftKings’ Securities and
Exchange Commission filings. DraftKings does not undertake any
obligation to update or revise any forward-looking statements,
whether as a result of new information, future events or otherwise,
except as required by law.
CONTACT: Mark Stevens, PGA TOUR, 904-861-5112,
markstevens@pgatourhq.com
DraftKings Media Inquiries:
media@draftkings.com
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