Del Taco Restaurants, Inc. Appoints Tim Hackbardt as Chief Marketing Officer
February 10 2020 - 8:00AM
Business Wire
Del Taco Restaurants, Inc. (“Del Taco” or the “Company”),
(NASDAQ: TACO), the second largest Mexican-American quick service
restaurant chain by units in the United States, today announced
that Tim Hackbardt has been appointed Chief Marketing Officer.
Mr. Hackbardt is a restaurant industry veteran with over 27
years of experience and has led or advised numerous restaurant
chains as a marketing executive and brand consultant across the
quick-service, fast-casual, family dining, casual and
polished-casual categories. Among these brands are BJ’s Restaurant
& Brewhouse, Rubio’s, Pieology, Steak ‘n Shake, Johnny Rockets,
and Lucille’s Smokehouse Bar-B-Que. He has a proven track record of
driving sales and traffic profitably while building strong
differentiated brands.
Mr. Hackbardt’s experience also includes four years (1999-2003)
leading marketing for Del Taco. During this time, the Company had
some of its most successful years, setting records across many
financial and brand metrics, including over 20% comparable
restaurant sales growth during his tenure. He has also consulted
with Del Taco on a range of projects from marketing technology to
new prototype design over the past five years.
John D. Cappasola, Jr., President and Chief Executive Officer of
Del Taco, commented, “We are pleased that Tim has rejoined Del Taco
permanently as our Chief Marketing Officer. Over the last three
decades, he has successfully driven strategies and innovation to
attain one of the best track records in the industry for
consistent, long-term performance. Tim also has a deep, hands-on
appreciation of Del Taco’s differentiated QSR+ positioning and of
the importance of being nimble. I am confident that he will be a
tremendous asset to our Company.”
Tim Hackbardt, Chief Marketing Officer of Del Taco, added, “I am
excited to be returning to Del Taco on a fulltime basis and to be
resuming my work with the Company’s talented management team. We
have an incredible opportunity to take our distinct platform of
fresh food, value, and convenience to build unique experiences that
will drive strong consumer loyalty and increased visit frequency. I
look forward to helping Del Taco reach new levels of growth and
market share.”
Mr. Hackbardt is a graduate of Central Michigan University with
a BAA in Broadcast & Cinematic Arts.
About Del Taco Restaurants, Inc.
Del Taco (NASDAQ: TACO) offers a unique variety of both Mexican
and American favorites such as burritos and fries, prepared fresh
in every restaurant's working kitchen with the value and
convenience of a drive-thru. Del Taco's menu items taste better
because they are made with quality ingredients like fresh grilled
chicken and carne asada steak, hand-sliced avocado, hand-grated
cheddar cheese, slow-cooked beans made from scratch, and creamy
Queso Blanco. The brand's campaign further communicates Del Taco's
commitment to providing guests with the best quality and value for
their money through cooking, chopping, shredding and grilling menu
items from scratch. Founded in 1964, today Del Taco serves more
than three million guests each week at its more than 580
restaurants across 15 states. For more information, visit
www.deltaco.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20200210005112/en/
Investor Relations: Raphael Gross (203) 682-8253
investor@deltaco.com
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