NEW YORK, April 8, 2021 /PRNewswire/
-- Criteo S.A. (NASDAQ: CRTO), the global technology
company powering the world's marketers with trusted and impactful
advertising, today announced the expansion of its Criteo Retail
Media API program with new partners including Pacvue, Perpetua,
Flywheel, Kenshoo and Tinuiti. By integrating with the Criteo
Retail Media API, partners have a new opportunity to empower brand
advertisers with more choices for how they manage and optimize
their retail media campaigns with leading retailers, while
expanding their advertising to reach high-intent shoppers in new
cookie-less channels.
"Utilizing Criteo's new API Partner program has been vital for
scaling the needs of our brands," said Brian Weber, Director of Digital Strategy, The
Stable, an integrated commerce agency. "By working with Criteo API
partners, we are able to automate reporting and generate insights
across retailers much quicker than before, in a singular dashboard,
and dedicate the majority of our time to building best in class
strategies."
In a recent joint report with Forrester Consulting, Criteo
uncovered that 76% of brand advertisers in North America said that the growth of their
businesses depends on retail media advertising. With Criteo's
Retail Media solution, brands have the unique opportunity to
advertise and promote their products directly on leading retailer
websites, in a way that no traditional DSP on the market can offer
today
"It has been incredibly thrilling to see retail media gain more
momentum as consumers shift to online shopping," said Geoffroy Martin, EVP and General Manager, Growth
Portfolio at Criteo. "We are proud to power the world's largest
open retail media ecosystem, and we're thrilled to welcome our new
API partners to our program so that we can further meet the needs
of our customers in 2021."
Criteo's Retail Media solution is a cornerstone of the company's
vision to become a world-leading Commerce Media Platform by
enabling media monetization and powering global brands, agencies
and retailers to optimize their sales and digital advertising
returns. For more information on Criteo's Retail Media ecosystem,
visit here.
Forward-Looking Statements Disclosure
This press release contains forward-looking statements,
including with respect to the program meeting the needs of
customers in the future, and other statements that are not
historical facts and involve risks and uncertainties that could
cause actual results to differ materially. Factors that might cause
or contribute to such differences include, but are not limited to:
failure related to our technology and our ability to innovate and
respond to changes in technology, uncertainty regarding the scope
and impact of the recent outbreak of COVID-19 on our employees,
operations, revenue and cash flows, uncertainty regarding our
ability to access a consistent supply of internet display
advertising inventory and expand access to such inventory,
investments in new business opportunities and the timing of these
investments, whether the projected benefits of acquisitions
materialize as expected, uncertainty regarding international growth
and expansion, the impact of competition, uncertainty regarding
legislative, regulatory or self-regulatory developments regarding
data privacy matters and the impact of efforts by other
participants in our industry to comply therewith, the impact of
consumer resistance to the collection and sharing of data, our
ability to access data through third parties, failure to enhance
our brand cost-effectively, recent growth rates not being
indicative of future growth, our ability to manage growth,
potential fluctuations in operating results, our ability to grow
our base of clients, and the financial impact of maximizing Revenue
ex-TAC, as well as risks related to future opportunities and plans,
including the uncertainty of expected future financial performance
and results and those risks detailed from time-to-time under the
caption "Risk Factors" and elsewhere in the Company's SEC filings
and reports, including the Company's Annual Report on Form 10-K
filed with the SEC on February 26,
2021, and in subsequent Quarterly Reports on Form 10-Q as
well as future filings and reports by the Company. Except as
required by law, the Company undertakes no duty or obligation to
update any forward-looking statements contained in this release as
a result of new information, future events, changes in expectations
or otherwise.
About Criteo
Criteo (NASDAQ: CRTO) is the global technology company powering the
world's marketers with trusted and impactful advertising. 2,600
Criteo team members partner with over 21,000 customers and
thousands of publishers around the globe to deliver effective
advertising across all channels, by applying advanced machine
learning to unparalleled data sets. Criteo empowers companies of
all sizes with the technology they need to better know and serve
their customers. For more information, please
visit www.criteo.com.
Contact: Jessica Meyers,
Director, PR, Americas, J.meyers@criteo.com
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SOURCE Criteo