Jim Rund Appointed as Chief Revenue Officer – Media of Conversant, Inc.
September 30 2014 - 9:00AM
Business Wire
Conversant, Inc. (NASDAQ:CNVR), the leader in personalized
digital marketing, today announced that it has appointed Jim Rund
as chief revenue officer for its media business. In this role, Mr.
Rund will lead the company’s strategy for long-term profitable
revenue generation across Conversant’s digital media business, and
will drive a unified go-to-market structure for the
organization.
“I am delighted that Jim is joining our team,” said John
Giuliani, CEO of Conversant. “He brings a wealth of insight and
experience into the needs of major brands and marketing leaders,
and will play an integral role in our effort to deliver
comprehensive solutions and extraordinary business value to our
clients.”
Prior to Conversant, Mr. Rund was executive vice president at
Catalina, where he drove extraordinary growth for a variety of
clients. In that role he pioneered the development of data-driven
insights to architect business strategies, built media campaigns,
and drove sustained revenue growth in a variety of categories. He
led new customer acquisition efforts that included Target and
Rite-Aid, integrated a mobile acquisition into the core business,
and participated in the recent sale of Catalina to Berkshire
Partners. Prior to Catalina, he worked in a variety of sales
and marketing roles at General Mills.
“The united Conversant drives extraordinary value for clients by
creating rich, individualized customer relationships at tremendous
scale,” said Mr. Rund. “I look forward to helping today’s marketing
leaders leverage Conversant’s unique assets to achieve faster
growth and powerful customer connections.”
Mr. Rund has a B.S. in Marketing from the University of
Illinois, and will be based in the Company’s Chicago office.
About Conversant, Inc.
Conversant, Inc. (Nasdaq: CNVR) is the leader in personalized
digital marketing. Conversant helps the world’s biggest companies
grow by creating personalized experiences that deliver higher
returns for brands and greater satisfaction for people. We offer a
fully integrated personalization platform, personalized media
programs and the world’s largest affiliate marketing network – all
fueled by a deep understanding of what motivates people to engage,
connect and buy. For more information, please visit
www.conversantmedia.com.
Conversant, Inc.Joellen Ferrer,
415-644-1485jferrer@conversantmedia.com
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