TEANECK, N.J., Jan. 7, 2021 /PRNewswire/ -- With
anticipation building for almost 12 months and a monumental amount
of work undertaken behind the scenes, Aston Martin is back in
Formula One. The new era has officially begun.
We couldn't be more excited to finally reveal the first look at
our new identity while setting out our vision for the journey
ahead. And what better way to begin the new age than by welcoming a
new title partner, Cognizant (Nasdaq: CTSH), an American
multinational IT brand with ambitious plans to broaden its global
reach.
The team will be known as Aston Martin Cognizant Formula One™
Team when it lines up on the starting grid for the new season.
In a sport where technology and innovation take center stage,
Cognizant will play a key role, not merely as a sponsor, nor even
as a behind-the-scenes service provider, but also as a true digital
transformation partner with a real purpose. The multiyear
association brings real energy to the new era of Aston Martin in
Formula One, with Cognizant ideally placed to empower the team with
the best IT infrastructure and software solutions on the
market.
Today's news coincides with the first elements of a brand new
website going live and facelifts to the team's social media
channels, with greater insights than ever before coming soon to the
official Aston Martin Cognizant Formula One™ Team Instagram,
Twitter, Facebook, YouTube, TikTok, and LinkedIn channels.
Over the coming weeks, we'll be taking you behind the scenes
allowing everybody to share in the excitement of seeing the first
Aston Martin to race at a Grand Prix weekend in more than six
decades.
In March, we'll be unveiling our car livery to the world at
Aston Martin's global headquarters in Gaydon, Warwickshire,
including the introduction to our driver line-up, featuring
four-time World Champion Sebastian
Vettel and multiple Grand Prix podium finisher Lance Stroll.
Lawrence Stroll, Chairman,
Aston Martin Cognizant Formula One™ Team:
"The return
of Aston Martin to Formula One after more than 60 years away is a
landmark moment in the history of the sport. Everyone knows what
Aston Martin stands for, but the Formula One team will allow us to
take the essence of the brand to new places, building on the strong
foundations laid by the previous iterations of the team. I'm hugely
proud that we can start this new chapter with the support of
Cognizant. In today's world, as the digital revolution continues, I
can't think of a more suitable or valuable partner to work with us
as we strive to make Aston Martin one of the greatest teams in the
sport."
Brian Humphries, CEO of
Cognizant:
"We are absolutely thrilled to be the title
partner of Aston Martin Cognizant Formula One™ Team. Our global
brands have much in common. We are both innovative, forward-looking
firms that like to move fast, stay focused, and lead from the
front. We understand the incredible power of today's advanced
technologies and how to harness them to engineer unique customer
experiences. We're excited by the promise of this deep and mutually
beneficial partnership."
Otmar Szafnauer, CEO &
Team Principal, Aston Martin Cognizant Formula One™
Team:
"We're just two months away from the start of the
season, so it's fantastic to celebrate the new era of Aston Martin
in Formula One by welcoming Cognizant as our title partner.
Innovation and technology are central pillars for any Formula One
team, and this long-term partnership is more than just a branding
exercise. With a new factory already under construction,
Cognizant's expertise and resources will add value in all areas of
our IT operations and make a valuable contribution to our
performance on-track."
Jefferson Slack, Managing
Director – Commercial & Marketing, Aston Martin Cognizant
Formula One™ Team: "This is a really special moment as
we welcome Cognizant as the primary partner of the Aston Martin
Formula One™ Team. As we take this iconic brand back to the
pinnacle of racing, it's hugely motivating to have the support of a
true powerhouse in Cognizant, a Fortune 200 company with nearly
300,000 employees. It's a multinational that's making a real impact
across the globe with great vision from Brian Humphries and the senior leadership team.
Cognizant will be integral to our future success and a partner in
the truest sense, unleashing its capabilities as a digital
transformation agent. Like Aston Martin, it's a company with
aggressive targets and ambitions, and will flourish in the global
spotlight of Formula One."
Sebastian Vettel, Aston Martin
Cognizant Formula One™ Team, Driver:
"I can't wait to
start working with Aston Martin Cognizant Formula One™ Team.
There's so much for me to discover over the next few months and I'm
incredibly determined to help make this team even more successful.
Before we know it, we will be at the first race, seeing this famous
name back where it belongs. I'm proud to be part of this
journey."
Lance Stroll, Aston Martin
Cognizant Formula One™ Team, Driver:
"Seeing Aston
Martin back in Formula One is a huge deal - especially with a new
title partner, Cognizant. Whenever I'm at the factory, you can feel
the buzz and energy. We're ready for this. There's so much hunger
in the team, and I just can't wait to get the season started."
About Cognizant:
Cognizant (Nasdaq-100: CTSH) is one
of the world's leading professional services companies,
transforming clients' business, operating, and technology models
for the digital era. Our unique industry-based, consultative
approach helps clients envision, build, and run more innovative and
efficient businesses. Headquartered in the U.S., Cognizant is
ranked 194 on the Fortune 500 and is consistently listed among the
most admired companies in the world. Learn how Cognizant helps
clients lead with digital at www.cognizant.com or follow us
@Cognizant.
About Aston Martin Cognizant Formula One™ Team
After
more than 60 years away from Formula One, Aston Martin returns to
Grand Prix racing in 2021. With one of the most iconic emblems in
the world emblazoned above the garages and a team of over 450
passionate men and women at its heart, this is a team with both a
rich heritage and a fresh perspective – bringing new energy to the
sport with a determination to shake up the order and compete at the
sharp end.
A growing family, where like-minded people from all walks of
life are encouraged to be a part of our journey and given a
platform to thrive, our mission is to use the global platform of
motorsport to engage a new wave of fans – showcasing the technology
and innovation which live at our core while representing the values
that resonate with the changing world in which we live.
The new age of Aston Martin Cognizant Formula One™ Team
begins here.
www.astonmartinf1.com
Aston Martin Cognizant Formula One™ Team - Media
Contacts:
Matt Bishop
Chief Communications Officer
+44 7976 835878
Matt.Bishop@astonmartinf1.com
Will Hings
Head of Media & Communications
+44 7734 202020
Will.Hings@astonmartinf1.com
Joanne Revill
Senior Media Officer
+ 44 7408 901384
Joanne.Revill@astonmartinf1.com
Cognizant – Media Contacts:
Jeff DeMarrais
Vice President, Public Relations
+1 475.223.2298
jeff.demarrais@cognizant.com
Nick Eickemeyer
Zeno Sports & Entertainment
Consulting
+ 1 248-978-5596
Nick.Eickemeyer@zenoseconsulting.com
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SOURCE Cognizant