CDC Software Corporation (NASDAQ: CDCS), a global provider of
enterprise software applications and services, today announced it
has agreed to make a strategic investment in Marketbright, an
on-demand software-as-as-service (SaaS) marketing automation
company. In addition, CDC Software has agreed to develop a
strategic relationship with Marketbright whereby both companies are
expected to resell each other’s solutions and potentially expand
the relationship into other strategic activities. The strategic
investment in, and the formation of the strategic relationship
with, Marketbright, are subject to legal review and the negotiation
and execution of definitive documentation.
This partnership and investment further expands CDC Software’s
rapidly growing cloud-based SaaS product portfolio and further
advances its strategy to significantly increase recurring revenue
over the next few years.
Marketbright provides a suite of integrated applications
including campaign management, email marketing, event management,
social networking, landing page creation, lead scoring, lead
nurturing and membership management. The company’s investors
include Greycroft Partners and Knight’s Bridge Capital Partners,
among others.
As part of the strategic relationship, CDC Software is expected
to serve as an original equipment manufacturer (OEM), reseller or
referral partner for Marketbright’s SaaS marketing automation
solutions in the U.S., Canada, EMEA, Asia/Pacific and the rest of
world. In turn, Marketbright is expected to serve as an original
equipment manufacturer (OEM), reseller or referral partner for CDC
Pivotal CRM solutions in the U.S. and Canada. In addition,
Marketbright plans to develop an integration tool for CDC
Pivotal.
CDC Software and Marketbright may also expand their relationship
such that Marketbright may eventually serve as an OEM and reseller
for CDC Respond, a complaint management system, CDC eCommerce, an
on-demand e-Commerce platform for retailers and brand
manufacturers, and CDC gomembers, SaaS enterprise solutions for
not-for-profit, while CDC Software will sell the Marketbright
connector tool for CDC Pivotal CRM implementations.
Marketbright also is reviewing shared services with CDC Software
that may include managed hosting services, customer and technical
support and with CDC Global Services’ research and development and
professional services operations. CDC Global Services is a business
unit of CDC Software’s parent company, CDC Corporation.
“We are excited to partner with CDC Software since we believe
that our products not only offer great synergies, but we can also
leverage CDC Software’s extensive global technology and support
infrastructure, especially their high performance offshore
operations, that offer compelling economies of scale,” said Dom
Lindars, CEO of Marketbright. “We expect that CDC Software’s
investment in us will provide us with the opportunity to strengthen
our growth, while this partnership can offer our customers
complementary solutions to further add value to their
businesses.”
“We believe this can be a very synergistic partnership that not
only helps CDC Software expand its SaaS product line, but also
potentially increase its recurring revenue,” said Jason Rushforth,
senior vice president, North American CRM Sales, of CDC Software.
“Marketbright’s SaaS marketing automation technology can help to
further strengthen our Front Office solutions product line, and is
yet another strategic move, along with our other recent SaaS
acquisitions, toward reaching our goal of maintenance and SaaS
recurring revenue making up 70 percent of our total revenue in the
next few years.”
About Marketbright
Marketbright delivers the leading software-as-a-service
marketing automation solution, enabling more than 20,000 users at
companies such as TELUS, Genesys, Plantronics, Serena Software,
Varonis and to make contact, manage leads and convert prospects to
customers. Marketbright goes beyond the traditional marketing tools
with a full suite of integrated applications including campaign
management, email marketing, event management, social networking,
landing page creation, lead scoring, lead nurturing and membership
management. The company is privately held and headquartered in San
Bruno, Calif., and can be reached at http://www.marketbright.com/,
which is not part of this press release.
About CDC Software
CDC Software (NASDAQ: CDCS), The Customer-Driven Company™, is a
provider of enterprise software applications and a full range of
services designed to help organizations deliver a superior customer
experience, while increasing efficiencies and profitability.
Leveraging a service-oriented architecture (SOA), CDC Software
offers multiple delivery options for their solutions including
on-premise, hosted, cloud-based Software as a Service (SaaS) or
blended-hybrid deployment offerings. CDC Software’s solutions
include enterprise requirements planning (ERP), manufacturing
operations management, enterprise manufacturing intelligence,
supply chain management (demand management, order management and
warehouse and transportation management), e-Commerce, human capital
management, customer relationship management (CRM), complaint
management and aged care solutions.
CDC Software’s recent acquisitions are part of its “acquire,
integrate, innovate and grow” strategy. Fueling the success of this
strategy is the company’s global scalable business and
technology infrastructure featuring multiple complementary
applications and services, domain expertise in vertical markets,
cost effective product engineering centers in India and China, a
highly collaborative and fast product development process utilizing
Agile methodologies, and a worldwide network of direct sales and
channel operations. This strategy has helped CDC Software deliver
innovative and industry-specific solutions to more than 6,000
customers worldwide within the manufacturing, distribution,
transportation, retail, government, real estate, financial
services, health care, and not-for-profit industries. For more
information, please visit www.cdcsoftware.com.
About CDC Corporation
The CDC family of companies includes CDC Software (NASDAQ: CDCS)
focused on enterprise software applications and services, CDC
Global Services focused on IT consulting services, and outsourced
R&D and application development, CDC Games focused on online
games, and China.com, Inc. (HKGEM:8006) focused on portals for the
greater China markets. For more information about CDC Corporation
(NASDAQ: CHINA), please visit www.cdccorporation.net
Cautionary Note Regarding Forward-Looking Statements
This press release includes "forward-looking statements" within
the meaning of the United States Private Securities Litigation
Reform Act of 1995, including statements relating to our
expectations about our investment in Marketbright, terms and
completion thereof, our beliefs and expectations regarding the
completion of our investment in Marketbright and the formation of
our strategic relationship with Marketbright and the expectation of
entering into definitive documentation with respect thereto, our
strategic relationship with Marketbright and the respective
obligations and plans of each party thereunder as well as the
potential benefits of such a relationship to each participant and
their respective products and customers, beliefs regarding
potential synergies between our products and plans for leveraging
resources and technologies, expectations and beliefs about possible
future growth, our beliefs about the competitive and market
position of this business, our beliefs regarding technology and
products, our beliefs regarding our current and future competitive
market position, and other statements that are not historical fact,
the achievement of which involve risks, uncertainties or
assumptions. These statements are based on management's current
expectations and are subject to risks and uncertainties and changes
in circumstances. There are important factors that could cause
actual results to differ materially from those anticipated in the
forward looking statements including, among others: (a) the ability
to realize strategic objectives by taking advantage of market
opportunities; (b) the ability to make changes in business
strategy, development plans and product offerings to respond to the
needs of current, new and potential customers, suppliers and
strategic partners; (c) the effects of restructurings and
rationalization of operations in our companies; (d) the ability to
address technological changes and developments including the
development and enhancement of products; (e) the ability to develop
and market successful products and services; (f) the entry of new
competitors and their technological advances; (g) the need to
develop, integrate and deploy enterprise software applications to
meet customer's requirements; and (h) the possibility of
development or deployment difficulties or delays. If any such risks
or uncertainties materialize or if any of the assumptions proves
incorrect, our results could differ materially from the results
expressed or implied by the forward-looking statements we make.
Also, the results and benefits experienced by customers and users
set forth in this press release may differ from those of other
users and customers. Further information on risks or other factors
that could cause results to differ is detailed in our filings or
submissions with the United States Securities and Exchange
Commission, and those of our ultimate parent company, CDC
Corporation, located at www.sec.gov. All forward-looking statements
included in this press release are based upon information available
to management as of the date of the press release, and you are
cautioned not to place undue reliance on any forward looking
statements which speak only as of the date of this press release.
The company assumes no obligation to update or alter the forward
looking statements whether as a result of new information, future
events or otherwise. Historical results are not indicative of
future performance.
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