EMERYVILLE, Calif.,
March 3, 2021 /PRNewswire/
-- Peet's Coffee®, together with Beyond Meat® and JUST Egg,
today announced the launch of the Everything Plant-Based
Sandwich as part of its 2021 Spring menu, harnessing the
plant-based movement.
"We are thrilled to join forces with Beyond Meat and JUST Egg to
bring Peetniks a delicious breakfast sandwich made with all
plant-based ingredients," said Lori
Fulmer, Senior Food R&D Manager of Peet's. "As consumers
continue to demand more plant-based options we have expanded beyond
alternative dairy, setting our sights on a plant-based breakfast
sandwich that is not only better for the planet, but also every
bite as delicious as your typical animal-based breakfast
sandwich."
Plant-Forward: A First in the Category
The
plant-based food market is booming. With 79% of millennial
consumers choosing to actively reduce their meat
consumption,1 demand for plant-based innovation is
growing at a rapid pace. While other coffee retailers have
introduced options that feature plant-based meats paired with
conventional cheese and egg, the new Peet's Everything Plant-Based
Sandwich features all plant-based ingredients, leveraging the power
of the Beyond Breakfast Sausage®, JUST Egg Folded, and vegan
cheddar.
"We're thrilled to partner with Peet's Coffee to introduce
Beyond Breakfast Sausage as part of their new plant-based sandwich
item. Together, we are increasing accessibility and providing more
choice to help meet the growing consumer demand for delicious
plant-based options," said Tim
Smith, VP of Foodservice Sales, Beyond Meat.
As a leader in plant-based meat, Beyond Meat uses simple
plant-based ingredients without GMOs, soy, gluten or cholesterol to
make its irresistible Beyond Breakfast Sausage patty. Seasoned with
a blend of savory herbs and spices, the Beyond Breakfast Sausage®
provides the craveable taste and texture of traditional pork
sausage but with less saturated fat and sodium. Delicious, and
sustainable, JUST Egg Folded is made entirely of plants and
contains as much protein as a conventional chicken egg. Not to
mention, the plant-based JUST Egg uses 98% less water, has a 93%
smaller carbon footprint, and uses 86% less land than
conventional animal sources.
"Peet's Coffee isn't just satisfied with checking the box on
plant-based," said Josh Tetrick,
co-founder and CEO of Eat Just. "They understand the importance
delivering a high-quality, delicious offering for their consumer
and we couldn't be more thrilled that JUST Egg met their
expectations."
The Everything Plant-Based Sandwich, which boasts 21 grams of
protein to keep you feeling satisfied and energized, is available
across participating Peet's coffeebars on 3/3/2021.
- Everything Plant-Based Sandwich: A fresh twist on
a classic breakfast sandwich that combines a savory plant-based
Beyond Breakfast Sausage patty, plant-based JUST Egg, and melted
plant-based cheddar on an everything bagel thin. Made without eggs.
Made without dairy. Fully vegan. Fully delicious.
Ringing in Spring with Oat Milk Goodness
Peet's Cold
Brew Oat Lattes will be joined this Spring by the new, limited
edition Golden Spice Cold Brew Oat Latte and a feature of
the top selling, Horchata Cold Brew Oat Latte. The Golden
Spice Cold Brew Oat Latte features turmeric and honey as the star
ingredients, offering a refreshing and vibrant take on consumers'
cold brew routine. The following 2021 Spring beverages are
handcrafted and available across participating Peet's coffeebars,
starting 3/3/2021:
- Golden Spice Cold Brew Oat Latte: Earthy turmeric,
cinnamon sugar, sweet honey and oat milk are blended together and
topped off with Peet's original cold brew. Available until
6/1/2021.
- Horchata Cold Brew Oat Latte – Feature Menu Item:
Cinnamon sugar and creamy oat milk are blended together and topped
with Peet's original cold brew, making the ideal afternoon
treat.
To learn more, visit peets.com/spring. To order the
Everything Plant-Based Sandwich and Cold Brew Oat Lattes online for
pickup and delivery, visit pickup.peets.com.
About Peet's Coffee:
Founded in Berkeley, California in 1966 by Alfred Peet, the "Big Bang of coffee," Peet's
Coffee® introduced an artisan movement by sourcing the world's best
beans, hand-roasting in small batches, and crafting beverages by
hand. With rich, complex, superior quality roasts unlike anything
Americans ever tasted before, Peet's influenced generations of
coffee entrepreneurs and connoisseurs. Today, Peet's is
uncompromisingly dedicated to its founding tenets and asserts a
strict standard of freshness, ensuring optimum flavor with a team
that personally vets the beans and ready-to-drink (RTD) coffee
available at 15,000 grocery and convenience stores nationwide.
Peet's operates from the first LEED® Gold certified roastery in
the United States and grows its
business through retail, grocery, on-premise, and e-commerce
channels. For more information, visit www.peets.com. Stay connected
to Peet's: @peetscoffee on Twitter and Instagram and
facebook.com/peets.
About Beyond Meat:
Beyond Meat, Inc. (NASDAQ: BYND) is
one of the fastest growing food companies in the United States, offering a portfolio of
revolutionary plant-based meats made from simple ingredients
without GMOs, bioengineered ingredients, hormones, antibiotics, or
cholesterol. Founded in 2009, Beyond Meat products are designed to
have the same taste and texture as animal-based meat while being
better for people and the planet. Beyond Meat's brand commitment,
Eat What You Love™, represents a strong belief that there is a
better way to feed our future and that the positive choices we all
make, no matter how small, can have a great impact on our personal
health and the health of our planet. By shifting from animal-based
meat to plant-based meat, we can positively impact four growing
global issues: human health, climate change, constraints on natural
resources and animal welfare. As of December
31, 2020, Beyond Meat had products available at
approximately 122,000 retail and foodservice outlets in over 80
countries worldwide. Visit www.BeyondMeat.com and follow
@BeyondMeat, #BeyondBurger and #GoBeyond on Facebook, Instagram and
Twitter and @BeyondMeatOfficial on TikTok.
About Eat Just, Inc.:
Eat Just, Inc. is on a mission
to build a food system where everyone eats well. The company's
world-class team of scientists and researchers leverage a
one-of-a-kind discovery platform for food ingredient innovation and
Michelin-starred chefs combine these discoveries with decades of
culinary expertise to create delicious, accessible, healthier and
more sustainable products. The company has been recognized as one
of Fast Company's "Most Innovative Companies," Entrepreneur's "100
Brilliant Companies," CNBC's "Disruptor 50" and a World Economic
Forum Technology Pioneer. Eat Just's flagship plant-based egg was
named among Popular Science's "100 Greatest Innovations," Fast
Company's "World Changing Ideas" and, most recently, its new folded
plant-based egg won "Best New Frozen Product" at Expo West's NEXTY
Awards and Delicious Living's "Best Bite Awards." For more
information, visit http://ju.st.
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SOURCE Peet's Coffee Inc.