New Report from Facemoji Keyboard Outlines Mobile Habits During COVID-19
Data Shows Surge in Emoji and App Usage as
Stay-At-Home Orders Were Enacted
Facemoji Keyboard today released a report highlighting how
people around the world have adjusted their communication and
entertainment habits as a result of the COVID-19 pandemic.
Key insights from the report include:
- Globally, people are feeling the stressful effects of the
pandemic – the Grinning Face with Sweat emoji saw a 58% increase in
usage from November to May.
- The Roll of Paper emoji, commonly used to indicate toilet
paper, saw a 9,090% increase in usage in the U.S. between November
2019 and May 2020 as stores throughout the country experienced
- The Pleading Face emoji saw a 394% increase in usage from
November 2019 to May 2020 – ranking 7th in total usage in the U.S.
This emoji was not featured in the top 20 when data was surveyed in
July, indicating an even larger increase in growth over the last
- The Face with Medical Mask emoji broke the top 100 in the U.S.
for the first time on March 12. Usage continued to increase in the
second half of March, hitting its highest usage on March 19 –
marking a 119% increase in one week.
- In the U.S., Instagram, Facebook, Twitter and Discord
experienced a surge in usage since the start of outbreak, then
gradually returned to pre-COVID-19 usage levels in mid-April.
TikTok, YouTube and Roblox were the only apps to retain high usage
“There isn’t a precedent for what our world is currently
experiencing. Each of us is coping using available resources, and
for many that includes our phones,” said Natalia Lin, product lead
of Facemoji Keyboard. “This report provides a glimpse into how
people are expressing themselves online during these challenging
times, as countries work to contain the virus and begin the path to
To view the full report, click here.
About Facemoji Keyboard
Facemoji Keyboard is an emoji-centric keyboard app that offers
speech recognition and emoji prediction features, as well as a wide
variety of stickers, GIFs and customizable keyboards. Facemoji
Keyboard’s goal is to help people around the world express
themselves in new ways with fun, creative emoji.
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