Avid Leaps Forward in TV Production Speed and Teamwork with Breakthrough MediaCentral Platform Update
June 27 2019 - 9:30AM
Avid® (Nasdaq: AVID) today released MediaCentral® 2019, the highly
anticipated next generation of the media and entertainment
industry’s most comprehensive media workflow platform for TV news,
sports and post-production operations.
“We’ve taken the core business capabilities of
MediaCentral, the richest media platform available, and redesigned
it so our customers—whether they are a team of two or an
organization of thousands—have easy access to information, assets
and apps so they can turn around their content faster than ever
before,” said Raymond Thompson, Director of Broadcast and Media
Solutions Marketing at Avid.
MediaCentral 2019 scales to meet the needs of
today’s and tomorrow’s journalists who collaborate in increasingly
dispersed teams as they strive to create engaging shows and stories
faster and be first to break news on air and on social media.
MediaCentral’s unified platform has a customizable suite of
creative tools and media management, which enable teams to work
simply from within the modern user interface, create and
collaborate from anywhere using any device, and deploy the platform
with seamless cloud integration for a full cloud solution or an
on-prem/cloud hybrid approach.
With MediaCentral 2019, teams—across multiple
geographic locations—can quickly ingest, log, search, edit,
distribute, and publish video content to any number of outlets,
giving them the agility to create better content faster and
maximize its value. All-new MediaCentral functionality
includes:
- Collaboration across multiple sites: Up to six
production sites can connect, enabling sharing and powerful
searching of content in different locations for greater
accessibility and collaboration. Content creators can search,
browse, and play back media remotely with the same performance as
if stored locally.
- Faster and more intuitive search: Find media
faster by using the new query builder, and expanded filtering
(metadata, dates, and favorites). Users get the right results
faster and are better able to leverage and monetize their media
assets. The Phonetic Index option allows users to find all clips
that contain the words that they’re looking for in a matter of
seconds.
- New logging capabilities: Users can log assets
with meaningful details quickly. Ideal for sports, news, reality
TV, and post production, the new Log app allows loggers to tag
information as it happens, and mark in/out points quickly, enabling
other team members to easily search large amounts of media and find
the right clips faster.
- Automated file ingest: Ingest high volumes of
media through a web browser or volume ingest with full Avid Media
Access (AMA) support in the Ingest desktop app.
- Flexible deployment: Users can set up the
platform however they want and transition it as business needs
evolve. MediaCentral can be deployed on premises in a facility, in
a private data center, or with a hybrid model.
These new functions enhance and extend the
industry-standard platform’s modular, scalable design and full
suite of apps, services, and connectors that accelerate every part
of the media creation and publishing workflow.
For more information on MediaCentral 2019.6, visit
www.avid.com/products/mediacentral.
About AvidAvid delivers the most
open and efficient media platform, connecting content creation with
collaboration, asset protection, distribution, and consumption.
Avid’s preeminent customer community uses Avid’s comprehensive
tools and workflow solutions to create, distribute and monetize the
most watched, loved and listened to media in the world—from
prestigious and award-winning feature films to popular television
shows, news programs and televised sporting events, and celebrated
music recordings and live concerts. With the most flexible
deployment and pricing options, Avid’s industry-leading solutions
include Media Composer®, Pro Tools®, Avid NEXIS®, MediaCentral®,
iNEWS®, AirSpeed®, Sibelius®, Avid VENUE™, FastServe®, and
Maestro™. For more information about Avid solutions and services,
visit www.avid.com, connect with Avid
on Facebook, Instagram,
Twitter, YouTube, LinkedIn, or subscribe to Avid
Blogs.
© 2019 Avid Technology, Inc. All rights reserved.
Avid, the Avid logo, Avid NEXIS, FastServe, AirSpeed, iNews,
Maestro, MediaCentral, Media Composer, Pro Tools, Avid VENUE, and
Sibelius are trademarks or registered trademarks of Avid
Technology, Inc. or its subsidiaries in the United States and/or
other countries. All other trademarks are the property of their
respective owners. Product features, specifications, system
requirements and availability are subject to change without
notice.
PR Contact:AvidDonnelle
Koselkadonnelle.koselka@avid.com
Red Lorry Yellow Lorry (Avid’s PR agency)Alex
Humphries-French—UKTanya Roberts—USAavid@rlyl.com
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