KPMG LLP Intelligent Data Privacy Offering Addresses California Consumer Privacy Act (CCPA) using Appian’s Low-code Automat...
May 12 2020 - 9:00AM
Through its strategic alliance, Appian (NASDAQ: APPN) and KPMG LLP
formally announce a new offering that supports businesses impacted
by the California Consumer Privacy Act (CCPA).Built on Appian’s
low-code automation platform, the offering helps companies quickly
and intelligently respond to data privacy requests, while
decreasing manual tasks that run the risk of errors.
The State of California is one of the first to approve new
privacy laws and under the CCPA, consumers have the right to view
their personal data collected by a company, delete their data, and
opt-out of the sale of their data. As concerns around individual
privacy rights increase, states across the country are looking to
implement privacy regulations.
“Organizations are being held responsible in a new way for
personal data and we are committed to helping them navigate these
unchartered waters successfully,” said Orson Lucas, Principal,
Advisory, Cyber Security Services, KPMG LLP. “We knew that it was
important to develop an offering that made it possible for
companies to meet the new requirements quickly and efficiently
without interrupting day-to-day operations, so we turned to
Appian’s low-code automation platform. With this new intelligent
data privacy offering companies can properly manage the influx of
customer requests, reduce mundane tasks, decrease human errors and
validate it operates within regulations. It shows your customers
that privacy is one of your top priorities.”
With the help of Appian, KPMG makes it possible for companies to
act quickly and streamline the process as they respond to new
privacy regulations. For example, a large U.S. retailer needed to
comply with the privacy deadline and establish a business process
outsourcing capability in just 6 weeks. Together, Appian and KPMG
were able to help them meet that goal. Some capabilities of the
Intelligent Data Privacy offering include enabling a client to
develop a solution that provided the following:
- Managed In-take Channel: Allows customers to
access, delete or opt-out the sale of their data
- Fraudulent Protection: Automatically filters
fraudulent requests to help a client confirm proper access
- Customer Identity Verification and Automated
Routing: Once the identity is confirmed the customer is
automatically routed to the correct channel
- Data Collection: Service APIs initiate data
discovery and collection for comprehensive and accurate view of
information
- Data Reporting: Information is encrypted and
portable spreadsheets list all data elements a company holds on an
individual
- Safe and Secure: All reporting of data is
encrypted to help confirm data privacy and integrity
“Privacy rights are no longer an option for companies, and the
unprecedented time of COVID-19 will only increase the demand for
it,” said Marc Wilson, Founder and SVP of Global Partnerships and
Industries, Appian. “Companies must learn how to quickly adapt to
these new regulations and demonstrate their commitment to privacy
rights. Appian makes that possible by providing not only an
application to address the current needs but also leverages an
AI-driven forecast that helps companies predict the volume and
workload related to customer requests. AI also automates the query,
retrieval, and consolidation of customer data across the enterprise
to help ensure accurate and consistent data across the board.”
Learn more about KPMG LLP Intelligent Data Privacy Offering
here.
About KPMG LLPKPMG is one of the world’s leading professional
services firms, providing innovative business solutions and audit,
tax, and advisory services to many of the world’s largest and most
prestigious organizations. KPMG is widely recognized for being a
great place to work and build a career. Our people share a sense of
purpose in the work we do, and a strong commitment to community
service, inclusion and diversity, and eradicating childhood
illiteracy. Some or all of the services described herein may not be
permissible for KPMG audit clients and their affiliates or related
entities. KPMG LLP is the independent U.S. member firm of KPMG
International Cooperative (“KPMG International”). KPMG
International’s independent member firms have 219,000 professionals
working in 147 countries and territories. Learn more at
www.kpmg.com/us.
About AppianAppian provides a low-code
automation platform that accelerates the creation of high-impact
business applications. Many of the world’s largest organizations
use Appian applications to improve customer experience, achieve
operational excellence, and simplify global risk management and
compliance. www.appian.com
For Information Contact:Nicole GreggsDirector,
Media Relations703.260.7868Nicole.Greggs@appian.com
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