Align Technology’s Invisalign Brand Becomes the Official Smile of the New Orleans Saints
August 03 2020 - 7:30AM
Align Technology, Inc. (NASDAQ: ALGN) makers of the Invisalign®
clear aligner system, today announced a multi-year partnership with
the New Orleans Saints, making the Invisalign brand the “Official
Smile” partner of the Saints. The collaboration will focus on
building awareness and generating demand for Invisalign treatment
across social and digital platforms to engage consumers and
highlight the benefits of in-office, doctor-delivered clear aligner
treatment. Additionally, the Invisalign brand and the Saints have
teamed up with defensive end Cam Jordan to bring more smiles to
teens and young adults through the Youth Empowerment Project (YEP).
“We are proud to be working with the New Orleans
Saints to develop campaigns focused on winning smiles,” commented
Frank Quinn, Align Technology Vice President and General Manager of
the U.S. “Both the Saints and the Invisalign brand are dedicated to
creating positive experiences for fans, consumers, and our
communities, and we are excited to be teaming up together.”
“We are very grateful and privileged to be able to
have this great working relationship,” said Michael Stanfield, New
Orleans Saints Senior Vice President of Sales. “We look forward to
collaborating with the Invisalign brand team in bringing more
smiles to our fans and to the New Orleans community.”
As part of the agreement, the Invisalign brand and
the Saints will team up to promote Cam Jordan’s treatment
experience, which included Invisalign clear aligners, designed for
mild to moderate malocclusion or crooked teeth. Jordan completed
treatment and is now wearing Vivera® retainers to preserve his
beautiful smile.
“As an athlete, I put a lot of effort into
maintaining my health and well-being, including my smile,” noted
Cam Jordan. “I wanted to fine tune my smile and needed a treatment
option that fit my lifestyle. After doing some research, Invisalign
treatment was the clear winner. I could remove the aligners if
needed during football and public appearances while still meeting
my smile goals. Today, post treatment, Vivera retainers keep my
smile in shape.”
Through the agreement with the New Orleans Saints
and defensive end Cam Jordan, Align will help eight members of the
New Orleans-based Youth Empowerment Project (YEP) achieve new
smiles through Invisalign treatment. YEP’s core purpose of
empowering young people to improve their lives and the lives of
others fits with Align’s purpose of transforming smiles and
changing lives, and both organizations are committed to helping
underserved youth.
“YEP has done incredible things for young people in
New Orleans and it’s an organization that I am proud to be a part
of,” said Cam Jordan. “Both on and off the field, there is true
power in a smile. As an Invisalign patient and proud member of the
New Orleans community, I’m looking forward to bringing new smiles
to teens and young adults that deserve and need it the most.”
About Align Technology, Inc.Align
Technology designs and manufactures the Invisalign® system,
the most advanced clear aligner system in the world, iTero®
intraoral scanners and services, and CAD/CAM software. Align has
helped treat over 8 million patients with the Invisalign system and
is driving the evolution in digital dentistry with the iTero
intraoral scanner and exocad® CAD/CAM software − modernizing
today’s practices by enabling enhanced digital orthodontic and
restorative workflows to improve patient outcomes and practice
efficiencies. Visit www.aligntech.com for more
information.
For additional information about the Invisalign
system or to find an Invisalign doctor in your area, please
visit www.invisalign.com. For additional information about the
iTero digital scanning system, please visit www.itero.com. For
additional information about exocad dental CAD/CAM offerings and a
list of exocad reseller partners, please
visit www.exocad.com.
About Youth Empowerment Project
(YEP)Youth Empowerment Project (YEP) is a community-based
non-profit organization that was founded in 2004 to support
formerly incarcerated youth as they transitioned back into their
communities. In the wake of Hurricane Katrina, the organization
grew significantly, expanding its mission to meet the needs of
young people and families by providing mentoring, education,
employment readiness, and enrichment programs. Today, YEP’s purpose
is to empower young people to improve their lives and the lives of
others.
Align
TechnologyMadelyn Homick(408) 470-1180mhomick@aligntech.com |
Zeno
GroupSarah Johnson(828) 551-4201sarah.johnson@zenogroup.com |
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Jordy SpitaleNew Orleans Saints(504)
615-8820Jordy.Spitale@saints.nfl.com |
MSL GroupVeronica Marshall(917) 733
4822veronica.marshall@mslgroup.com |
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