Acxiom Strengthens Leadership Team – Names Jeremy Allen as President of Marketing Services
July 08 2015 - 4:05PM
Business Wire
Nielsen and former McKinsey Executive Jeremy
Allen to Take the Helm of the Company’s $445M Marketing Services
Division
Acxiom® (NASDAQ: ACXM), an enterprise data, analytics and
software-as-a-service company, today announced the appointment of
Jeremy Allen as President of Marketing Services. Allen’s addition
will reinvigorate Acxiom’s marketing services capabilities and
build on its executive bench of industry leaders.
With more than two decades of enterprise marketing experience in
senior leadership roles at Nielsen and McKinsey, Allen has a proven
record in transforming businesses into high-performing
organizations. In his role, Allen will be responsible for managing
the company’s Marketing Services division, driving growth and
increased levels of profitability.
“Jeremy’s ability to innovate and delight customers is key to
growth and further advancing our marketing services offering,” said
Acxiom CEO Scott Howe. “We are pleased that he chose to join Acxiom
and look forward to his contributions.”
Previously, Allen has held several positions at Nielsen. In his
latest role as Executive Vice President of their Marketing
Effectiveness division, he led a turnaround which took the business
from flat to +30% YOY revenue growth in just three years. Prior to
Nielsen, he spent 13 years at McKinsey & Company, where he was
a Partner in the Consumer Packaged Goods practice. Allen has
abundant industry expertise in consumer packaged goods, healthcare,
media and information services.
Allen earned his master’s degree in Business Administration from
Harvard University and holds a bachelor’s degree in Economics from
Morehouse College. He will be based in New York and report to
Acxiom’s CEO Scott Howe.
Allen’s appointment completes Acxiom’s new divisional structure,
which includes Travis May as President of Connectivity and Rick
Erwin as President of Audience Solutions. Acxiom’s CFO, Warren
Jenson, is heading the Company’s international operations.
About Acxiom
Acxiom is an enterprise data, analytics and
software-as-a-service company that uniquely fuses trust, experience
and scale to fuel data-driven results. For over 40 years, Acxiom
has been an innovator in harnessing the most important sources and
uses of data to strengthen connections between people, businesses
and their partners. Utilizing a channel and media neutral approach,
we leverage cutting-edge, data-oriented products and services to
maximize customer value. Every week, Acxiom powers more than a
trillion transactions that enable better living for people and
better results for our 7,000+ global clients. For more information
about Acxiom, visit Acxiom.com. Acxiom is a registered trademark of
Acxiom Corporation.
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Horn GroupErica McDonald,
646-202-9784erica.mcdonald@horngroup.comGACXMEACXM
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