TFSM 24/7 Real Media (MM)

Hamburg Office Opening to Enhance Company's Broad European Footprint and Extend Its German Presence Beyond Existing Munich Operations 24/7 Real Media, Inc. (Nasdaq: TFSM), a pioneer and leader in interactive marketing and technology, today announced the opening of a second office in Germany to meet rising demand and enhance its presence in one of Europe's fastest growing Internet marketplaces. The opening of 24/7 Real Media's new office in Hamburg, Germany extends the scope of the company's broader European operations and positions the company to more aggressively grow 24/7 Germany's client base, which already includes clients such as Expedia, CMA, Quality Channel (Spiegel), Heise, PARSHIP and W&V. "The opening of our Hamburg office marks our continued expansion within Germany and will enable us to build upon the significant momentum we have achieved in one of Europe's fastest-growing online advertising marketplaces," said David J. Moore, chairman and CEO of 24/7 Real Media, Inc. "While we have had very successful operations in Munich, Germany since 1997, Hamburg is a major center for traditional and non-traditional media, offering terrific future revenue growth opportunities, especially in the areas of paid search and the licensing of Open AdStream(R), our award-winning ad management platform." According to the European arm of the Interactive Advertising Bureau (IAB), overall interactive advertising spending in Germany increased by 34% in 2004 over 2003 to a total of EUR 550 million, with search engine marketing accounting for approximately EUR 110 million. According to IAB Europe findings, online advertising now accounts for 3% of the country's total ad spending. 24/7 Germany's core business divisions - 24/7 Search and 24/7 Technology - are currently growing at a faster rate than the total German online advertising marketplace. In fact, 24/7 Germany has achieved sequential growth each and every quarter since the first quarter of 2004. Increased demand for the Company's search engine marketing services, in particular, has helped to drive new business growth and expansion in Germany over the past year. "Germany remains a focal point of our European growth strategy, and our existing operations have continued to deliver strong revenue growth under the exceptional leadership of our German managing director Harald Fortmann," added Christopher Wagner, CEO Europe of 24/7 Real Media. "We are confident that Harald's proven track record of sales-driven, customer-oriented execution will enable 24/7 Germany to capture a more significant share of the country's online advertising marketplace, and strengthen our pan-European presence so we can better attract, secure and service new clients in Germany, Austria and Switzerland." About 24/7 Real Media, Inc. 24/7 Real Media, a pioneer in interactive marketing and technology, targets and delivers audiences for publishers and marketers. Our customers generate increased revenue and profits through media and search services, coupled with one seamless platform of serving, targeting, tracking and analytics technologies. The company is headquartered in New York, with offices in other major U.S. cities, Canada, Europe and Asia. For more information, please visit www.247realmedia.com. 24/7 Real Media: Delivering Today. Defining Tomorrow. 24/7 Real Media is a member of the NAI and adheres to the NAI privacy principles that have been applauded by the FTC. These principles are designed to help ensure Internet user privacy. For more information about online data collection associated with ad serving, including online preference marketing and an opportunity to opt-out of 24/7 Real Media cookies, go to: www.networkadvertising.org. Caution concerning forward-looking statements: Certain statements in this news release are "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. For instance, words such as "expects," "anticipates," "predicts," "guidance" and similar expressions identify forward-looking statements. Forward-looking statements also include any other passages that relate to expected future events or trends that can only be evaluated by events or trends that will occur in the future. Investors are cautioned not to place undue reliance upon these forward-looking statements, which speak only as of the date of this release. Except as required by law, 24/7 Real Media undertakes no obligation to update any forward-looking or other statements in this news release, whether as a result of new information, future events or otherwise. The forward-looking statements are based on the subjective opinions and estimates of management at the time the statements were made and are subject to substantial risks and uncertainties that could cause actual results to differ materially from those anticipated in the forward-looking statements. More information about factors that could cause actual results to differ materially from those predicted in the Company's forward-looking statements, as well as additional information regarding the Company's business and financial results and condition, is set out in its annual and quarterly filings with the Securities and Exchange Commission. Investors are strongly encouraged to read the Company's Form 10-K, Forms 10-Q and other filings with the Securities and Exchange Commission in their entirety.