Heavy Networks and TransWorld Media Launch Action Sports Broadband Channel on Heavy.com
October 09 2006 - 3:23PM
PR Newswire (US)
Leading Digital Entertainment and Action Sports Media Brands
Partner to Offer the Best Surfing, Skateboarding, Snowboarding, BMX
and Motocross Video Online NEW YORK, Oct. 9 /PRNewswire/ --
Heavy.com, the world's No. 1 digital entertainment brand with more
than 14 million unique viewers monthly (Nielsen), and TransWorld
Media, the world's leading action sports media brand, today
announced a partnership agreement establishing a new TransWorld
Channel on Heavy.com. Heavy will team with TransWorld to create a
channel on Heavy.com dedicated to showcasing snowboarding,
skateboarding, motocross, BMX and surfing. Content will be
contributed by TransWorld's industry leading editorial teams from
TransWorld SKATEboarding, TransWorld SURF, TransWorld SNOWboarding,
Ride BMX, TransWorld Motocross and QUAD Off-Road. Launching in
mid-October, the TransWorld Channel will become the first channel
on Heavy Sports, which will feature the best of killer stunts, big
tricks, huge crashes and other cool footage of the stars and
up-and-comers of these sports. "We're thrilled to initiate a
partnership with TransWorld Media, the most venerable brand in the
action sports space," said Simon Assaad, Co-Founder and Co-CEO of
Heavy.com. "TransWorld's programming perfectly complements Heavy's
catalogue of live action and animated shows that amuse, titillate
and satisfy even the most voracious 18 - 34 year old entertainment
junkie -- programming too humorous and outrageous for TV." "Our
partnership with Heavy.com is a great example of TransWorld's
commitment to delivering action sports content to a broader
audience," said Scott Dickey, President of TransWorld Media. "A
Transworld channel on Heavy.com provides a tremendous extension for
our advertising partners, both endemic and non-endemic, to expand
their investment in the action sports industry and with one of the
most prominent entertainment sites on the web today." In August,
Nielsen/NetRatings named Heavy the 5th Fastest Growing Web Brand.
Heavy's counts viewership at more than 14 million unique visitors
per month, the majority of which are young males, a demographic
highly coveted by advertisers. The young, male action sports
community that TransWorld Media has served for almost 25 years has
a voracious appetite for video; in the 12 months through July 2006,
26 million videos have been viewed on the TransWorld network of
sites. From May '05 to May '06, monthly video views doubled from
1.1 million a month to 2.5 million. The majority of this video is
created for the sites by TransWorld's core network of editors and
freelancers, supplemented by other action sports film makers as
well as user generated content from action sports athletes and the
enthusiasts themselves. About Heavy.com Heavy.com is the Number 1
digital entertainment brand with more than 14 million unique
viewers monthly (Nielsen) and a viral reach of 65 million
taste-challenged pop culture junkies. Its programming staples
include "The Massive Mating Game", "Heavy News", "Behind the Music
that Sucks," "Pimp My Weapon," "Contagious," "Blisster" and
"Tourettes Cowboy." Portions of Heavy's library of animation and
live-action shorts are available for free download to the Sony
PlayStation Portable and the Video iPod. Advertisers on the
broadband network include Coors, Nissan, Panasonic, Diesel, Axe,
Sony and Nike. About TransWorld Media TransWorld Media is the
world's leading action sports media brand and publisher of young
men's action sports publications and Web sites in terms of
advertising, audience, and brand recognition. Based in San Diego,
California, TransWorld properties reach a combined monthly audience
of more than 5 million teen boys, one of the most challenging
audiences to reach through traditional media. The division's
magazines -- all leading publications in their categories --
include TransWorld SKATEboarding, TransWorld SURF, TransWorld
SNOWboarding, Ride BMX, and TransWorld Motocross. QUAD Off-Road
Magazine is the company's newest project, launched in July 2005 to
serve the growing number of enthusiasts of all-terrain vehicles
(ATV's). These six consumer titles, as well as the monthly trade
magazine TransWorld Business, are the print foundation of a
multi-media platform including action sports films, leading events,
and the TransWorld Matrix of Web sites, found at
http://www.transworldmatrix.com/, the largest action sports
community online. TransWorld is a division of Time4Media, a Time,
Inc. company. DATASOURCE: TransWorld Media CONTACT: Andy Morris,
+1-212-561-7465, , or Lane Buschel, +1-212-561-7454, , both of The
Morris + King Company; or Samara Farber Mormar of TransWorld Media,
+1-212-779-5222, Web site: http://www.time4.com/
http://www.transworldmatrix.com/ http://www.heavy.com/
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