TBS Offers Viewers Opportunity to Win With MIDNIGHT MONEY MADNESS, a New Late-Late Night Show From Endemol USA
August 02 2006 - 1:44PM
PR Newswire (US)
Tune In-and-Win Opportunities Begin Monday, August 28, at Midnight
(ET/PT) ATLANTA, Aug. 2 /PRNewswire/ -- TBS, television's "very
funny" network, is giving late-late night viewers the opportunity
to win cash by text-messaging, calling in or logging onto the
internet with a new game show entitled MIDNIGHT MONEY MADNESS,
created by international television production company Endemol
(Deal or No Deal, Big Brother) through their Digital Media Group.
The two- hour Monday-Thursday show -- which kicks off Monday,
August 28, at midnight (ET/PT) -- brings the spontaneity of radio
call-in shows to television by creating games that viewers can play
by calling in, text-messaging or logging on to the internet live to
compete for cash prizes. The games will be emceed by two comic
hosts, with the entire show being interspersed with man-on-the-
street segments and comedian drop-ins. This marks the first time
Endemol, which has produced similar shows in 22 other countries
with enormous success, has brought the live call-in show concept to
the United States. "We're thrilled that Endemol, a leader in
interactive entertainment, brought this opportunity to TBS for our
large audience of young viewers and our 'very funny' brand," said
Steve Koonin, executive vice president and chief operating office
for TBS and sister network TNT. "MIDNIGHT MONEY MADNESS takes the
quiz-show genre to a new level by combining emerging forms of
communication with TBS's leading comedy brand in a highly
entertaining and personable show for late night. Through this
interactive initiative, we will be able to attract young adult
viewers who crave late-night programming and invite them to
interact with TBS in a dynamic new way." Each Monday-Thursday,
MIDNIGHT MONEY MADNESS will be presented in two separate live
presentations, one for the East Coast and one for the West Coast.
Emceed by two hosts, the episodes will feature six to eight games,
where viewers will be able to participate interactively by
registering their phone numbers via premium SMS text-messaging,
premium call-in, or the internet. Once registered, players may be
called back for a chance to play live on the air. In addition, all
text-message and premium call players will receive show-branded
entertainment on their handsets throughout the course of the show.
"With 10 years of experience delivering Call TV shows to
broadcasters around the world, we are delighted to be taking the
format to the next level with our first show in the U.S. on TBS,"
said Jon Vlassopulos, vice president, business development,
strategic planning and digital media for Endemol USA. "Having
witnessed the success of our interactive play-at-home game for Deal
or No Deal, we are confident that our 'very funny' and entertaining
MIDNIGHT MONEY MADNESS show will be well received by American
audiences and is going to give TBS viewers a new reason to stay up
late." Endemol USA is a leading producer of television programming
specializing in reality and non-scripted genres for network and
cable television. The company produces the break-out hits, Deal or
No Deal, Extreme Makeover: Home Edition, Fear Factor and Big
Brother. Endemol USA is a division of Endemol Holding, a prominent
international content developer, producer and distributor of
television and online programming. The company, headquartered in
the Netherlands, has subsidiaries and joint ventures in twenty-one
countries, including the major European markets, the U.S., South
Africa, Argentina, Brazil, Mexico and Australia. Endemol
Entertainment is a fully owned subsidiary of telecommunications
giant Telefonica S.A., one of the largest companies in Spain. TBS,
a division of Turner Broadcasting System, Inc., is television's
"very funny" network. It serves as home to such hot contemporary
comedies as Sex and the City, Everybody Loves Raymond, Family Guy,
Seinfeld and Friends; original comedy series, like the upcoming
scripted comedies My Boys and 10 Items or Less; specials and
special events, like The Comedy Festival in Las Vegas, for which
TBS serves as title sponsor; blockbuster movies; and hosted movie
showcases. Turner Broadcasting System, Inc., a Time Warner company,
is a major producer of news and entertainment product around the
world and a leading provider of programming for the basic cable
industry. This information can also be accessed on TBS, Inc.'s
press site at http://www.turnerinfo.com/. DATASOURCE: Turner
Broadcasting System, Inc. CONTACT: Michelle Sisco, Atlanta,
+1-404-885-4784, or , or Samantha Graham, New York,
+1-212-275-8016, or , or Diane Herzog, Los Angeles,
+1-310-788-6796, , all of Turner Broadcasting System, Inc. Web
site: http://www.turnerinfo.com/ http://www.turner.com/
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