Inuvo’s IntentKey Uncovers Insights that Help Nonprofits Connect with the Right Donors
December 14 2020 - 9:01AM
Inuvo, Inc. (NYSE American: INUV), a leading provider of marketing
technology, powered by artificial intelligence (AI) that serves
brands and agencies, today announces how the IntentKey artificial
intelligence (AI) technology has enabled nonprofit client to
efficiently market to donors while continuing to raise funds
despite COVID-19.
During the COVID-19 pandemic the adoption of social
distancing guidelines has made it difficult for nonprofits, who
rely more on traditional fundraisers. The impacts on in person
events, charity runs, and direct mail have made it difficult to
execute programs that have typically been at the center of the
traditional fundraising strategy. Progressive nonprofits, like Best
Friends Animal Society with the help of their agency of record
Forward PMX, were able to quickly expand digital marketing efforts
in a way that aligns with the reality of online and at home life in
a COVID-19 world.
“Forward PMX is progressive and conscientious
agency who is doing exactly what you would expect from your
partner, adapting their clients campaigns so as to maximize client
return in spite of market irregularities,” said Tristan Cameron, VP
of Sales & Account Management. “The artificial intelligence
technology behind the Intentkey has successfully allowed Forward
PMX to reach users who looked most like their clients’ donors and
had a high propensity to donate.”
Ms. Cameron added, “Inuvo’s nonprofit clients have
historically generated an average 3:1 return on their ad spend.
This experience has taught the IntentKey that donor audiences look
very different from one client to another. By understanding the
nuances of these donors, we can work with Forward PMX to tailor
creative messaging that resonates best with donor audiences. In
addition, we can create custom campaigns to help them achieve their
specific campaign goals, whether that is increasing the overall
donor base or focusing on growing new sustainable donors. The
IntentKey understands the difference between a user who is likely
to be only a one-time donor versus becoming a sustainable donor.
The importance one places between these two types of users, can
impact campaigns goals significantly.”
As we head towards the holiday season, it will be
more crucial than ever to stay top-of-mind with potential donors to
secure funding needed to continue the great work of these
nonprofits. With Inuvo’s IntentKey AI technology, clients and
agency partners can expect to secure a greater number of donations
as we head into the peek donation season.
About the IntentKeyTM Inuvo®’s
IntentKeyTM is a patented, machine-learning technology designed to
mirror the manner in which the human brain instantly associates
ideas, emotions, places, people, and objects. It creates an
accurate, high-definition picture of consumer intent and sentiment
related to a particular topic or item. Inuvo harnesses the power of
the IntentKey to discover and reach high volumes of incremental
in-market and relevant audiences that are hidden from typical
marketing approaches. The IntentKey enables pinpoint media
execution reaching consumers throughout the purchasing funnel all
the way to conversion.
About InuvoInuvo®, Inc. (NYSE
American: INUV) is a market leader in artificial intelligence,
aligning and delivering consumer-oriented product & brand
messaging strategies online based on powerful, anonymous and
proprietary consumer intent data for agencies, advertisers and
partners. To learn more, visit www.inuvo.com.
About ForwardPMXForwardPMX is a
global data and technology driven marketing services company,
designed to help brands find the changes that deliver meaningful
growth to their businesses. With over 20 offices worldwide and
1,000 of the industry’s most distinguished talent, ForwardPMX
brings a unified global vision, with local depth and expertise
across a comprehensive set of data, technology and performance
solutions that reach people all over the world. By pairing people
with data-led process and powerful technology capabilities,
ForwardPMX is uniquely positioned to deliver scale and accelerate
problem solving. ForwardPMX is a proud member of The Stagwell
Group.
Safe Harbor / Forward-Looking
StatementsThis press release contains “forward-looking
statements” within the meaning of the Private Securities Litigation
Reform Act of 1995 regarding the proposed public offering and the
intended use of proceeds from the offering. The offering is subject
to market and other conditions and there can be no assurance as to
whether or when the offering may be completed or as to the actual
size or terms of the offering. These forward-looking statements are
subject to risks and uncertainties that may cause actual results to
differ materially, including market conditions, risks associated
with the cash requirements of our business and other risks detailed
from time to time in our filings with the Securities and Exchange
Commission, and represent our views only as of the date they are
made and should not be relied upon as representing our views as of
any subsequent date. We do not assume any obligation to update any
forward-looking statements.
Inuvo Company Contact: Wally Ruiz
Chief Financial Officer Tel (501) 205-8397
wallace.ruiz@inuvo.com
Investor Relations: KCSA Strategic
CommunicationsValter Pinto, Managing DirectorTel (212)
896-1254Valter@KCSA.com
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