Justin Boxford Appointed Global Brand President, Estée Lauder
September 23 2022 - 9:00AM
Business Wire
Today, The Estée Lauder Companies (NYSE:EL) announced that
Justin Boxford has been appointed Global Brand President,
Estée Lauder, effective September 1, 2022. Justin
succeeds Stéphane de La Faverie, whose promotion to Executive Group
President was part of an organizational evolution announced last
week. In his new role, Justin is reporting to Stéphane and will
continue to serve on the company’s Executive Leadership Team
(ELT).
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Justin Boxford appointed Global Brand
President, Estée Lauder; photo courtesy of Kevin Trageser.
As Global Brand President, Justin will be responsible for
driving Estée Lauder’s short- and long-term strategy, including
innovation, product development, North America and international
growth, consumer marketing and distribution evolution. He will
partner closely with members of the global Estée Lauder leadership
team to drive the brand’s success for the company and build upon
its enduring relevance with consumers worldwide.
“Justin is a dynamic leader who brings to Estée Lauder proven
prestige and luxury brand-building expertise, a deep understanding
of the global business landscape and extensive background in
transforming the online and omnichannel experience,” said Stéphane.
“His successful track record of leading teams and growing brand
aspiration make him the perfect leader to continue building on the
outstanding growth and strength of our flagship brand.”
Justin joins Estée Lauder after almost six years at the helm of
La Mer, where he drove outstanding results, boosting net sales to
become a top-performing brand for the company, as well as
solidifying its leadership in global luxury skin care. Under
Justin’s leadership, La Mer has expanded and diversified its
product portfolio, building multiple hero engines of growth, and
successfully launching products that have strengthened the brand’s
luxury architecture, from the new serum-strength The Treatment
Lotion to the ultra-luxury Genaissance de la Mer™ regimen. Justin
has also led the La Mer team to significantly advance claims,
credentialing, and science positioning with breakthrough commercial
innovation such as the recent pre-/post-derm campaign for The
Concentrate.
Justin led the strategic expansion of La Mer across omnichannel
platforms to reach new consumers via highly curated, luxury
experiences enabled by digital. La Mer has elevated luxury
experience standards on key platforms such as Tmall, and on new
platforms in emerging markets.
At the heart of his tenure at La Mer, Justin is also credited
with amplifying La Mer’s brand purpose through continued dedication
to ocean conservation, illustrated by his implementation of
sustainable initiatives into the brand’s business model, and a
focus on driving awareness with purpose-led storytelling. Justin is
recognized for championing La Mer’s purpose across every part of
the business by fostering a culture of equity and inclusion
internally, and by delivering value and meaning into the hearts of
loyal La Mer consumers.
Since joining the company in 2004, Justin has held several
leadership roles around the world and across multiple brands,
regions, and channels. Prior to joining La Mer, Justin held the
position of Senior Vice President, International, Estée Lauder and
TOM FORD BEAUTY, and prior to then, Justin lived in Hong Kong where
he led the same brands for the Asia-Pacific (APAC) region. Justin
was instrumental in advancing the Estée Lauder brand’s digital,
omnichannel, and local relevance strategies internationally,
helping to achieve its position as the top skin care brand in the
world. He also led the successful launch of TOM FORD BEAUTY
internationally, including in China and APAC. Previously, Justin
was Vice President, Estée Lauder, Travel Retail.
About The Estée Lauder Companies Inc.
The Estée Lauder Companies Inc. is one of the world’s leading
manufacturers, marketers, and sellers of quality skin care, makeup,
fragrance, and hair care products. The company’s products are sold
in approximately 150 countries and territories under brand names
including: Estée Lauder, Aramis, Clinique, LAB Series, Origins,
M·A·C, La Mer, Bobbi Brown, Aveda, Jo Malone London, Bumble and
bumble, Darphin Paris, TOM FORD BEAUTY, Smashbox, AERIN Beauty, Le
Labo, Editions de Parfums Frédéric Malle, GLAMGLOW, KILIAN PARIS,
Too Faced, Dr.Jart+, and the DECIEM family of brands, including The
Ordinary and NIOD.
ELC-B
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Investor Relations: Rainey Mancini
rmancini@estee.com Media Relations: Jill Marvin
jimarvin@estee.com
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