FIS is Building the Bridge to the Metaverse: Tips for the New Digital Frontier
May 18 2022 - 8:00AM
Business Wire
Key facts
- At its annual FIS Emerald client event, FIS launched its
metastore allowing attendees to get hands on experience with
transactions in the metaverse.
- Initiative supports FIS’ leadership role in creating the bridge
from physical to digital which includes working with cryptocurrency
exchanges and all forms of money movement technology to enable
shopping and other transactions.
The metaverse is opening a new frontier of opportunities in the
digital economy. As a financial technology leader, FIS® (NYSE: FIS)
is creating a bridge from physical to digital and looking to
enhance customer experience for businesses that are innovating in
this nascent market.
At its annual client event FIS Emerald 2022, FIS launched the
FIS metastore, which brought the virtual metaverse world into a
physical space to provide attendees with hands on experience with
crypto and explore possibilities for new revenue streams and new
customer experiences via the meta world. Through an in-person
retail experience, Emerald conference attendees could purchase both
physical items and limited edition non-fungible tokens (NFTs), all
powered by Worldpay from FIS® solutions.
“With the FIS metastore, our goal was to show people the value
and opportunities that the metaverse can bring for their businesses
and what role FIS can play in global crypto digital exchanges,”
said Himal Makwana, SVP, Head of Product Strategy and New
Initiatives at FIS. “As the metaverse grows, we are advancing our
FIS offerings including crypto technology, expertise and services
to clients that want to adapt their assets seamlessly into new
digital experiences.”
Five Tips to Engage in the Metaverse
1. Ensure the metaverse is right for your
business Take a step back and look at the big picture. Is this
the right strategy for you and your customers? Building a good
understanding of the use cases for the various platforms and how
they might benefit your business is key to ensuring you take the
right approach – with new development coming out on a regular
basis, there’s always a new opportunity or use case to
consider.
2. Meet your customers where they are in
the metaverse Ask yourself, which metaverse platforms are your
customers on, if any? Metaverse platforms haven’t reached
mainstream adoption yet, so your customers are likely to be
exploring several options, many of which have their own platform
specific cryptocurrencies and some platforms with land for sale via
better known blockchains such as Ethereum.
3. Accepting cryptocurrency will be
essential for success Adoption of cryptocurrency is growing.
People are starting to trade fiat currency for crypto or purchasing
cryptocurrency directly. As the evolution of payments in the
metaverse continues, you’ll want to create a strategy that works
for your customers. Ensuring a fast, frictionless and easy to
understand process is key to longer term adoption.
4. Keep up on the cutting-edge
advancements in the metaverse to impact customer experience
Especially in these early stages of metaverse development, it is
important to stay up to date on the consumer experience. Staying
abreast of new developments in the space is vital because
innovations and new use cases might be the key to unlocking your
potential in this sphere.
5. Be playful but cautious to stay safe in
the metaverse Consider how your brand translates in the
metaverse. Your clients will expect a totally new experience than
how they interact with you across other channels. Understand the
security, regulation, and behavioral standards within each
metaverse platform to keep your customers safe in this new
world.
FIS continues to invest in expanding its offerings for clients
in the metaverse. Whether it is payments, digital wallets or
trading in real-time, FIS is the trusted solution provider to
leading crypto marketplaces across the globe including 4 of the top
5 cryptocurrency exchanges.
About FIS
FIS is a leading provider of technology solutions for financial
institutions and businesses of all sizes and across any industry
globally. We enable the movement of commerce by unlocking the
financial technology that powers the world’s economy. Our employees
are dedicated to advancing the way the world pays, banks and
invests through our trusted innovation, system performance and
flexible architecture. We help our clients use technology in
innovative ways to solve business-critical challenges and deliver
superior experiences for their customers. Headquartered in
Jacksonville, Florida, FIS is a member of the Fortune 500® and the
Standard & Poor’s 500® Index. To learn more, visit
www.fisglobal.com. Follow FIS on Facebook, LinkedIn and Twitter
(@FISGlobal).
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version on businesswire.com: https://www.businesswire.com/news/home/20220518005087/en/
Kim Snider, +1 904.438.6278 Senior Vice President FIS Global
Marketing and Communications kim.snider@fisglobal.com
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