Triller’s Easter Verzuz Engages More than 3 Million Users Showcasing Live Cross-Platform Engagement on verzuztv.com, Triller App, FITE.tv App, Instagram, YouTube, Twitter, and Twitch
April 19 2022 - 11:50AM
Triller, the AI-powered open garden platform for creators,
announced that Sunday night’s Verzuz Easter battle between Mary
Mary and BeBe & CeeCee Winans was one of the highest engaged
audiences in its history.
More than 3 million
people tuned in on Easter Sunday on the Triller app, VerzuzTV.com,
FITE.tv, and across Facebook’s Instagram, Facebook Live, Google’s
YouTube, Twitter, and Twitch to witness R&B stars Mary Mary and
BeeBee & CeeCee Winans create Verzuz history.
“Verzuz is both a
cultural and digital phenomenon. The Verzuz effect is a perfect
example of how Triller’s platform-centric focus creates new
horizons for creators and fans. We are over the moon with how the
Triller platform continues to prove a new model for consumer
interactions and engagement across the Internet,” said Mahi de
Silva, Triller’s Chief Executive Officer. “Live performances that
can draw Internet-scale digital engagement in the millions of users
across multiple platforms show artists and brands a brand new model
for engagement and monetization. This is the next generation of the
creator economy,” added de Silva.
Triller’s “open-garden”
approach enables creators and brands to draw more eyeballs and much
broader opportunities for monetization. This model creates greater
awareness, engagement, agency, and, most importantly, more options
for creators, content, and commerce. Triller’s technology enables
content to be amplified across the Web.
“The old model has
effectively been built on creators' back, Triller’s tech breaks
down the walled garden platforms and creates a truly open garden,
and the numbers continue to prove it,” continued Mahi de Silva.
“Triller drove an unprecedented number of consumer interactions,
which is how Triller looks at KPIs. It shows the actual monetizable
events and numbers unlike the archaic MAU, DAU metrics used by the
walled garden prison systems.”
Just like Triller saw
after the Verzuz with Earth, Wind, and Fire, where there was
renewed engagement with the legendary band, Triller expects to see
Mary Mary’s “Shackles” atop the Triller Billboard Chart this
week.
Mary Mary and BeeBee
& CeeCee Winans were joined by special guest Stevie Wonder, who
made a surprise appearance at the Easter Verzuz at the Vibiana in
Los Angeles. Stevie Wonder said, “What a perfect way to celebrate
this Resurrection Day. It was wonderful just to hear the music and
celebration of the most high.” Stevie Wonder also noted that this
Verzuz was “incredible” and he considers the Verzuz between Mary
Mary and BeBe & CeCe “a tie.”
Triller entered into a
definitive merger agreement with SeaChange International, Inc.
(NASDAQ: SEAC), in a transaction that would result in the combined
company being named TrillerVerz Corp., and its common stock will be
listed on Nasdaq, subject to completion of the conditions listed in
the S4, which was filed recently by SeaChange (NASD: SEAC).
This special Easter
Verzuz is available for replay on Verzuztv.com at
https://verzuztv.com/ and FITE at
https://www.fite.tv/watch/verzuz-easter-special/2pb3g/
About Triller
Triller is an integrated
digital technology, media, and entertainment company broadly
engaged in developing, producing, promoting, marketing, and
monetizing content through its mobile app, streaming platform, and
virtual and live events. Triller also produces music, sports,
lifestyle, fashion and entertainment content, and live events that
elevate culture and provide a turnkey platform for partners and
customers to do the same.
Triller PR
Brian O’Shaughnessy
brian@triller.co
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