Paysafe Expands Betsson Partnership Into US Sports-Betting Market
April 12 2022 - 4:00AM
Business Wire
Global iGaming operator’s new Betsafe online sportsbook for
Colorado has plugged into Paysafe for suite of traditional and
alternative payment solutions
Paysafe (NYSE: PSFE), a leading specialized payments platform,
today announced its expanded partnership with Betsson Group (STO:
BETS-B), the international iGaming operator with multiple online
sportsbook and casino brands, including Betsafe. Building on
Paysafe’s longstanding payments support for Betsson globally, the
company is now providing a range of traditional and alternative
payment solutions to the new Betsafe online sportsbook for
Colorado.
The extension of Betsson and Paysafe’s payments partnership to
the U.S., starting in Colorado, is the latest phase of a
partnership that dates back 15 years. Since 2007, Betsson brands
have been offering their European players the paysafecard online
cash, or eCash, solution, including in major markets such as
Sweden, Germany, Italy, Spain, Denmark, and Greece. In tandem,
Paysafe’s Skrill and NETELLER digital wallets are payment methods
for Betsson iGaming brands in 60+ global markets.
Now, with Betsson’s recent launch of its Betsafe mobile
sportsbook for Colorado, Paysafe is facilitating Centennial State
players’ online credit and debit card deposits. Whether a sports
bettor wants to wager on U.S. sports league games or international
sports, their card deposit to fund their Betsafe account will be
processed seamlessly through Paysafe’s best-in-breed payment
gateway.
The Paysafe integration also sees Betsafe able to offer players
a comprehensive selection of alternative payment methods (APMs).
Colorado sports bettors will be able to use Paysafe’s Skrill USA
digital wallet, which underwent a major product upgrade in Q4 2021,
to instantly make deposits and receive payouts of their winnings.
Alternatively, cash-focused sports bettors will be able to use
either of Paysafe’s eCash solutions, paysafecard or Paysafecash. to
fund their Betsafe accounts, with both APMs available at thousands
of U.S. in-store retailers in Colorado and across the wider
U.S.
Zak Cutler, CEO of North America iGaming at Paysafe, said:
“We’re delighted to support our longstanding partner Betsson
Group’s expansion into the U.S. sports-betting and iGaming space
with their Betsafe brand. We have a proven track record
facilitating payments for Betsson brands and their players in
multiple European and global markets, and we’re confident that
we’ll play an equally important customer acquisition and retention
role for the operator in Colorado and beyond.”
Marina Bogard, Managing Director U.S. for Betsson Group,
commented: “At Betsson, the customer is at the core of everything
we do. We aim to make the entire journey on our brands as smooth
and convenient as possible, including their deposit and payout
experiences. As they have done in other markets, we are confident
that Paysafe’s payment solutions will be able to support us with
all our needs to achieve our goals.”
Paysafe is exhibiting at Stand N3-220 of the ICE London
conference from April 12th to 14th, 2022.
About Paysafe Limited Paysafe Limited (“Paysafe”) (NYSE:
PSFE) (PSFE.WS) is a leading specialized payments platform. Its
core purpose is to enable businesses and consumers to connect and
transact seamlessly through industry-leading capabilities in
payment processing, digital wallet, and online cash solutions. With
over 20 years of online payment experience, an annualized
transactional volume of over U.S. $120 billion in 2021, and
approximately 3,500 employees located in 10+ countries, Paysafe
connects businesses and consumers across 100 payment types in over
40 currencies around the world. Delivered through an integrated
platform, Paysafe solutions are geared toward mobile-initiated
transactions, real-time analytics and the convergence between
brick-and-mortar and online payments. Further information is
available at www.paysafe.com.
About Paysafe iGaming Paysafe brings over two decades of
specialized payments experience supporting the global iGaming and
sports-betting sectors and provides operators with a comprehensive
suite of traditional and alternative payment methods through a
single, streamlined API integration. Paysafe is also a leader in
digital and affiliate marketing technology and services for iGaming
operators through its Income Access business unit.
Since the opening-up of the U.S. iGaming market in May 2018,
Paysafe has consistently stated its ambitions to be the payments
leader in the fast-growing sector, building on its leadership in
Canada and Europe. As of April 12th, 2022, the company supports 75%
of operators in the country with payments or marketing solutions
across 21 jurisdictions. In Canada, Paysafe also has a leading
position and partners with the majority of regulated iLottery and
gaming brands.
About Betsson Group With 20 brands, including Betsafe,
Betsson, NordicBet and CasinoEuro, offering Sportsbook, Casino, and
other games, Betsson Group is one of the world’s largest gaming
groups, at the heart of entertainment for close to six decades. The
company’s vision is to provide the best customer experience in the
industry – listening to, and learning from, its customers, and then
exceeding their expectations. Betsson Group is wholly owned by
Betsson AB – listed on Nasdaq Stockholm.
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version on businesswire.com: https://www.businesswire.com/news/home/20220412005498/en/
For further information, please contact: Nick Say, Senior
Manager of Communications, North America, Paysafe T:
+1-514-452-8747; E: Nick.Say@Paysafe.com
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