One of the world’s leading athletic performance
brands moves business-critical SAP workloads to AWS to increase
reliability and scalability, and accelerate digital
transformation
Today, Amazon Web Services, Inc. (AWS), an Amazon.com, Inc.
company (NASDAQ: AMZN), announced that Under Armour, Inc. (NYSE:
UA, UAA) has selected AWS as its preferred cloud provider for SAP
to increase resilience, enhance security, and provide more
significant insights across its business. The athletic performance
brand completed the migration of its SAP environments to AWS
earlier this year, providing the foundation for improving
performance and visibility across its design, merchandising,
planning, manufacturing, supply chain, and sales distribution
channels. Under Armour will now integrate its SAP environments with
AWS’s broad and deep set of technologies, including analytics,
machine learning, compute, and storage. Powered by the world’s
leading cloud, this modernization brings a range of AWS
capabilities to fuel innovation in areas like 3D apparel and
footwear design, digitally connected footwear and apparel,
resource-efficient production, direct-to-consumer sales, and global
wholesale distribution.
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“AWS is a critical element of our digital transformation, and we
look forward to harnessing its industry-leading cloud capabilities
as we enter our next stage of growth,” said Under Armour Chief
Technology Officer Danny Miles. “With SAP in the cloud, we can now
apply deep analytics and machine learning capabilities to drive
greater efficiency across our business. With AWS, we are optimizing
our product innovation processes to deliver premium consumer
experiences wherever and whenever our customers choose to engage
our brand.”
Under Armour accelerated its SAP migration with the help of the
AWS Professional Services team, shifting its SAP landscape to the
cloud in less than six months. As part of the migration, Under
Armour moved its enterprise resource planning (ERP), supply network
collaboration, global trade services, enterprise reporting (BI,
BOBJ), integration (PI/PO, data services), SAP Fiori, and solution
manager workloads to AWS. Following the migration, the company
implemented CloudEndure Disaster Recovery, AWS’s service for
scalable, cost-effective business continuity for physical, virtual,
and cloud servers. With this move, Under Armour can maintain
optimum system performance and minimize downtime and data loss with
a cross-Region disaster recovery solution that includes 65 servers
replicating from one AWS Region to another.
“Under Armour set out to find the best cloud environment for its
most crucial applications and achieved that with AWS. We’re helping
Under Armour improve its responsiveness and scalability
companywide, while operating more securely,” said Greg Pearson,
Vice President of Worldwide Commercial Sales at Amazon Web
Services, Inc. “As the operational backbone of Under Armour's
business, maintaining a resilient SAP landscape is essential to
empowering operational efficiency and speed to market. Like
thousands of organizations that choose to run their SAP workloads
on AWS, Under Armour did so because of our reliable and scalable
infrastructure and breadth of services that help them get the most
value out of their data.”
Backed by its unmatched experience in running SAP workloads, AWS
helps customers get the best performance and most value from their
mission-critical SAP platforms. Running SAP on AWS gives customers
the control and confidence to securely run their business,
leveraging the most reliable and scalable infrastructure, the
broadest set of cloud capabilities, and the largest community of
technology partners to help with SAP migration and
modernization.
About Amazon Web Services
For over 15 years, Amazon Web Services has been the world’s most
comprehensive and broadly adopted cloud offering. AWS has been
continually expanding its services to support virtually any cloud
workload, and it now has more than 200 fully featured services for
compute, storage, databases, networking, analytics, machine
learning and artificial intelligence (AI), Internet of Things
(IoT), mobile, security, hybrid, virtual and augmented reality (VR
and AR), media, and application development, deployment, and
management from 81 Availability Zones within 25 geographic regions,
with announced plans for 27 more Availability Zones and nine more
AWS Regions in Australia, Canada, India, Indonesia, Israel, New
Zealand, Spain, Switzerland, and the United Arab Emirates. Millions
of customers—including the fastest-growing startups, largest
enterprises, and leading government agencies—trust AWS to power
their infrastructure, become more agile, and lower costs. To learn
more about AWS, visit aws.amazon.com.
About Amazon
Amazon is guided by four principles: customer obsession rather
than competitor focus, passion for invention, commitment to
operational excellence, and long-term thinking. Amazon strives to
be Earth’s Most Customer-Centric Company, Earth’s Best Employer,
and Earth’s Safest Place to Work. Customer reviews, 1-Click
shopping, personalized recommendations, Prime, Fulfillment by
Amazon, AWS, Kindle Direct Publishing, Kindle, Career Choice, Fire
tablets, Fire TV, Amazon Echo, Alexa, Just Walk Out technology,
Amazon Studios, and The Climate Pledge are some of the things
pioneered by Amazon. For more information, visit amazon.com/about
and follow @AmazonNews.
About Under Armour
Under Armour, Inc., headquartered in Baltimore, Maryland, is a
leading inventor, marketer and distributor of branded athletic
performance apparel, footwear and accessories. Designed to empower
human performance, Under Armour’s innovative products and
experiences are engineered to make athletes better. For further
information, please visit http://about.underarmour.com.
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